Tim Bagwell

Auditable AI(TM) for targetable look-alike audiences that outperform today's black-box AI alternatives, in market today. Come see it to believe it!

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From the rise of in-store digital media to the push for omnichannel measurement and multi-touch strategies, 2025 will see retail media evolve into a seamless, data-driven ecosystem that bridges physical and digital spaces while maximizing shopper engagement 🛍️📈 The future of retail media is looking bright for: - Zachary Weinberg, Zenith - Matt Lane, dentsu - Kelly Gerrard, Marshall Associates - Jacob Snelson, The Bluebird Group - Gemma Spence, VML

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The Mars Agency's Lindsey Simcik and Kristin Wall joined over 800 practitioners last week for the Salsify Digital Shelf Summit in Nashville, Tennessee, to network and gain insights into the evolution of the omnichannel space. Across the different sessions, five themes emerged: 🧠 Artificial Intelligence 📋 Product Quality ⚖️ Data Governence 📊 Measurement 🌱 Digital Transformation Get their key takeaways here 👇

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Big news in CPG ecommerce advertising! Our client Duke's Mayonnaise and Wright Brand Bacon teamed up for a wildly successful Instacart joint marketing campaign. By collaborating to reach grocery shoppers at the digital point of sale, they achieved: - 44% sales lift for Duke's Mayo - 69% sales lift for Wright Brand Bacon - 6.4x ROAS The keys to success: - Pairing two complementary, iconic brands - Engaging creative featuring recipes with both products - Robust targeting of high-intent Instacart shoppers - Native, non-disruptive ad placements Kudos to Duke's, Wright Brand, and Instacart on this innovative, data-driven partnership that shows the power of strategic collaboration in driving digital sales! 🙌 Excited to see more CPGs embrace this approach to achieve outsized results. Brainlabs is proud to help clients like Duke's push the boundaries of what's possible in digital advertising. #ecommerce #cpg #advertising #instacart

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🚨 Goodbye DCO. Hello AIO. 🚨 It’s a bold statement, I know—especially from someone who spent over five years advocating for Dynamic Creative Optimization (DCO) on the agency side. But after navigating the complexities of leveraging DCO in marketing ad tech stacks, one thing is clear: it’s time to move on. With AI Optimization (AIO): ✅ No monthly minimums ✅ No production fees ✅ No decision trees or product feeds ✅ No reliance on cookies ✅ No manual activation of thousands of ads prone to human error ✅ No need for specialized strategists just to interpret performance Read the full post here and I'll see you at CES. https://lnkd.in/ggJmyZBQ

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Is Bing intentionally monetizing organic map listings in search? For a large #retail client’s  #affiliatemarketing program, we uncovered an anomaly in the Bing Map SERP (search engine results page) that turned a seemingly benign search into an affiliate-sponsored result. We’ve outlined some findings here: https://lnkd.in/dQr_DqiU #SEM #affiliatemarketing #marketingROI #searchengines

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Why did Stitch partner with Talon.One? Three main reasons... 1️⃣ In working with Braze customers, we've seen an incredible amount of pain with their existing loyalty platforms (looking at you, Punchh & CrowdTwist, Inc.). 2️⃣ The platform is 👌. The response time and the ability to customize workflows is elite. 3️⃣ The combination of Braze + Talon.One is a marketer's dream. Scale, capability and efficiency bridging marketing & loyalty together.

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As the CTV landscape evolves, contextual AI is becoming essential for advertisers, addressing key challenges like targeting limitations, transparency issues, and lack of real-time insights. Jon Wallett, VP of Sales, East Coast at Seedtag, emphasizes that innovation in contextual targeting is crucial for future success. Seedtag's contextual AI, Liz, enables brands to develop effective audience strategies, enhance creative messaging, and gain valuable insights, all while adapting to real-time trends. Wallett argues that embracing these advancements will drive greater transparency and more inclusive, interest-based targeting, making contextual AI indispensable for modern advertising. Watch the full interview here to learn more 📺 : https://lnkd.in/eJ9Q3PDJ #ContextualAI #CTVAdvertising #InnovationInMarketing

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Want to learn about the new technologies coming to market to address Advertising’s Privacy Paradox and how to use these tools for building trust between advertisers and consumers? Check out my roadshow!

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This is a great read! Check out this report from Mars United Commerce that evaluates the benefits of multi-touch attribution vs. marketing mix modeling in understanding the impact of your connected commerce strategy: https://lnkd.in/gZq6fKdg

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Brand safety is kind of a given in terms of marketer expectations in 2024, but the reality of making brand safety happen is a bit more complex. Let's talk about it at the TAG "State of the Fight" event during Advertising Week New York!

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🚨 Shifting the cookie countdown to 2025 hasn’t changed the growing necessity for a new paradigm in digital advertising’s approach to data. Individual-level targeting might feel familiar, but change is coming, and clinging to the past will only become more costly, complex, and risky. In this piece, Marko Johns, UK Managing Director and International Head of Agency at Seedtag, explains how contextual approaches deliver effective and sustainable advertising aligned with the emerging privacy-first status quo. 🌱 Curious to learn more? 🔎 Read the full piece here: https://lnkd.in/etKk8vrR #SurveillanceAdvertising #Contextual #AI #PrivacyFirst #AdTech

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Google's decision to delay its complete removal of third-party cookies has opened up new opportunities for retailers. Retailers are now seeing a longer lifespan for cookies than what was originally anticipated and retail media networks are now able to capitalize on it. What are your thoughts on what this means for the future of retail media? #Retail #AdTech #MarTech #RetailMediaNetworks

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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AI continues to be a powerful catalyst for innovation in the retail industry. And as Gen Z sets new benchmarks for consumer expectations, it's crucial for your marketing efforts to adapt accordingly. https://okt.to/SzkRDj #ai #commercenext2024 #genz #retailtrends #futureofretail

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Measurement is key to maximize (and prove) marketing impact. Kroger shares how they hold traditional reach mediums like CTV accountable to actual conversion outcomes. Explore more from LiveRamp's #RampUp24 here: https://lnkd.in/gEfnYkfz

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