Tiffany Guarnaccia

Join our experts as they dive into PR Newswire's groundbreaking AI innovations. We'll explore: ✨ How AI is revolutionizing #PR & comms ✨ Our unique solution that leverages historical data to offer press release insights ✨ Findings from our State of the Press Release Report on how PR pros are embracing #AI Save your spot now and join us as we drive the AI conversation forward!

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Journalists are spilling the tea about what they like and don't like. Frank Strong of The Sword and the Script shared the results of a recent Cision survey. He pulled the stats that PR pros need to know about to improve their odds of success. 42% of reporters say credibility is the top challenge facing journalism. Tip: Avoid adjectives and hyperbole when you pitch. 67% of journalists use social media to source information. Tip: Keep your social feeds active and relevant. 55% of journalists want exclusives. Tip: Consider using them judiciously. #PR #publicrelationsagency #journalism

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Hot of the presses! JSA+Partners December issue of Talking Points is out tackling some timely topics including: 📔 The rising role of new media in the comms playbook 💪 Integrating earned, owned and paid channels to maximize reach 💬 Insightful interview with Alexander Lee from Digiday Hope you’ll read and please subscribe to receive monthly in your inbox. https://lnkd.in/gbdRrXmW

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Honored to contribute insights to Forbes about the essential soft skills that drive success in PR! The most effective PR professionals rely on far more than just technical expertise. It's our ability to read between the lines, build authentic relationships, and truly understand the nuanced needs of our clients and stakeholders that make the difference. These interpersonal skills transform good PR work into great PR work - helping us navigate complex dynamics and deliver meaningful results. Thanks, Forbes, for the opportunity to share perspectives on this crucial aspect of our profession. Looking forward to continuing these important conversations about what makes PR professionals genuinely exceptional. #PublicRelations #Communications #ProfessionalDevelopment #PR #Leadership

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📣 Did you miss PR Newswire's recent webinar? Don't worry! Watch the on-demand webinar now and learn how to unlock the secrets of expanding your story's impact. Our esteemed panel of industry experts dove deep into: * Unlocking maximum media coverage * Amplifying visibility and engagement * Mastering the essential distribution tools for success Seize this opportunity to level up your #PR game! Watch now and let us propel your story to new heights. #Webinar #ProfessionalDevelopment #Networking

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Grateful to Agility PR Solutions for featuring my brand new book, 𝐁2𝐁 𝐏𝐑 𝐓𝐡𝐚𝐭 𝐆𝐞𝐭𝐬 𝐑𝐞𝐬𝐮𝐥𝐭𝐬! "New Book from Influential PR Vet Michelle Garrett, B2B PR That Gets Results, Just Released" "I felt there was a need for this type of book that explains—in a straightforward fashion—the work of PR professionals and the challenges they face so that companies can get the most out of engaging with a PR consultant or agency and achieve their public relations goals." #B2BPRbook #newauthor #publicrelations

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Are you ready for it? The 2024 US Election further accelerated a media shift that's been coming - one that's a game changer for brands and organizations. Our Earned Media Innovation Lead Brad Burke explains more in PRWeek.

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For crisis communications and media professionals: How do you navigate advising clients or upper management when they opt for crisis spin messaging over addressing the actual root cause of the crisis? 🤔 We've witnessed various scenarios where organizations either successfully managed this approach or faced challenges. From President Biden's health concerns to NYC Mayor Adam's scandals, and companies like Boeing, Meta, Nike, Tesla, Samsung, and the Secret Service-the importance of handling crises transparently cannot be overstated, especially if you want to maintain your credibility, brand, customers, clients and stakeholders.📰💼 #CrisisCommunications #MediaPros #PublicRelations #Transparency #CrisisManagement

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📢 Leveraging PR Success for Fundraising 📢 Welcome to this week’s Association Insights! Today, I’m tackling a vital topic: How can you leverage PR success for fundraising with earned media? Here’s a quick breakdown: 🌟 Capitalize on Visibility: Share media mentions across your channels to boost visibility and credibility. 📰 Integrate Media Coverage: Use quotes and stories in your fundraising materials to add credibility and show media recognition. 🔗 Connect to Your Mission: Explain how positive media attention aligns with your goals and impacts your work. 💬 Engage Your Audience: Use media coverage to start conversations, encouraging supporters to share and discuss the news. By leveraging PR success effectively, you can enhance your fundraising efforts and further your association's mission. Use media visibility to build trust, engage supporters and demonstrate impact. 💡 How has your association leveraged PR success for fundraising? Share your strategies and experiences in the comments! #AssociationInsights #Fundraising #PRsuccess #Communications #MediaRelations #OnWrdUpWrd #AssociationCommunications

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Did you know that our close relationships with journalists and contributors can help you land featured stories in top tier media publications? Many businesses and thought leaders find this to be a helpful boost to their bottom line, in addition to public awareness and overall perception/reputation. DM us to learn more #publicrelations #yourstory #yourbrand #publicity #mediarelations

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PRWeek's great 2024 Business Report highlights the key challenge facing our industry. Communications is more important than ever. Comms and policy leaders are being asked to play far larger roles as business partners supporting ever more stakeholders. So why did the industry suffer so much in 2023 after many years of growth? As an sector, we are not adapting fast enough to the needs. Organizations are desperate for help but also under tremendous financial strain. They now need both senior level counsel and advisory support as well as deep domain expertise to actually produce. By and large, our industry is still split by this chasm - between strategic and tactical. Clients cannot afford to separate these, either in time or money. At Bully Pulpit International our goal is to bridge this divide, building a team that can both 'think and do' at the highest levels. It's not always easy. Last year was a challenge. But if you share this vision for the future, please check out some of our open roles: https://lnkd.in/dGQwJUSG

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Why earned media still matters: Quotes in top publications like Automotive News and The Wall Street Journal enhance your credibility and authority. Don't overlook this powerful #PR tool: https://bit.ly/3R4grLW #PRTips #EarnedMedia

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Why earned media still matters: Quotes in top publications like Automotive News and The Wall Street Journal enhance your credibility and authority. Don't overlook this powerful #PR tool: https://bit.ly/3R4grLW #PRTips #EarnedMedia

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Did you know I never started out in PR? 🫢 That's right - my background is in tech. 👨🏼‍💻 Over the past few years, especially since being an early adopter and launching our Thai first Digital PR Agency, it's been incredibly rewarding seeing how creative use of technology is becoming more and more deeply and ubiquitously embedded in public relations. This is some advice that I hope will help PR teams just starting out on their AI integration journey, especially if (like most) pitching is a huge part of your success. #PR #AI #pitching

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