Thomas Gill

With more consumers doing their own health research and verifying the accuracy of what they read, healthcare communicators have the duty to ensure the trustworthiness of the content we create. #copywriting #communications #healthcare #mhealth

5

1 Comment

In the digital age, a business's presence extends beyond the physical domain. The internet has revolutionized customer interactions, rendering an online presence as vital as a physical storefront. Yet, despite the digital shift, traditional print media maintains its significance in marketing. The challenge for business owners is to find a balance between online and print mediums to optimize their reach and influence. With our multi-channel approach to brand recognition, the best option business owners have is to gain a following digitally and in local print monthly. Connect with us and find out how this could look for you and your brand.

9

Elevate your content marketing with content buckets. 🪣 Organize your content for better SEO and audience engagement. Start implementing this effective strategy today! https://ow.ly/EHWE50RSyOa #ContentCreation #MarketingStrategy #SEO

Successful higher ed marketers are constantly expanding their knowledge base of the tools at their fingertips. In this post, improve your digital marketing literacy and learn these best practices for #PPC campaigns: https://lnkd.in/dXtbP6su #highered #marketing #highereducation

1

When's the last time you updated your media contact list? Building a media contact list takes time and commitment but it’s vital work that is pivotal to successful #media campaigns. Learn more: https://bit.ly/4gjlovo. #PR #publicrelations #marketing #communications

10

1 Comment

Lida Citroën is a personal branding and reputation management expert and author of the book, The New Rules of Influence. We talked about personal branding, reputation repair, and measuring influence on this week’s episode of the On Brand podcast. Listen now! https://lnkd.in/g6nZY4GT #marketingpodcast #brandingpodcast #branding #reputationmanagement #marketingroi #marketingmeasurement

10

3 Comments

Dive headfirst into B2B marketing with a sparkle of wit and a pinch (or perhaps a handful) of absurdity. Five ways to make your content shine. Get the tips. https://ow.ly/lX8h50PTB4X #B2BMarketing #AccountingMarketing #B2BMarketingTips

1

✨ Healthcare SEO: Essential Trends and Strategies for 2025 ✨ Search engine optimization (SEO) strategies for healthcare providers evolve rapidly. As we enter 2025, understanding emerging SEO trends is crucial for maintaining visibility and attracting new patients. Let’s explore how you can integrate some of the top trends into your SEO marketing strategies in the coming year: 💫 A high-ranking local search result can give your practice a competitive edge. Optimize for AI-driven search results by tailoring your content for regional health-related queries and providing content that answers patient questions in conversational and contextually rich ways. 💻 Core algorithm changes have created an increased focus on user experience. Healthcare practitioners must prioritize user-friendly online experiences, and creating content that includes expertise indicators, authority signals, and trustworthiness factors. 🗺️ Local SEO best practices will be the key to greater visibility and enhanced lead generation in 2025. Optimize your local content develop and leverage your Google Business Profile to create a competitive edge for your practice. ⚙️ Evolving search engine standards means that it’s time to assess your website, core web vitals, and data structure to ensure an ideal user experience and improve your search rankings. 📝Leverage your content to improve your search results. Focus on providing high quality, personalized and accessible content tailored to meet the needs and expectations of your ideal clients. 👨‍💻 Improve your clients’ online experience with your practice by investing in navigation enhancement and conversion optimization updates. 📊 Leading healthcare practitioners should leverage tools like AI-driven analytics and patient-centric metrics to analyze the success of their SEO marketing strategies. By integrating emerging SEO trends and strategies in 2025, Healthcare practitioners can create a seamless client experience that is personal, accessible, and truly patient-centric. Discover more tips and tools that enhance your healthcare SEO strategies at https://bit.ly/4gnKnx5

1

🚀 Our 2025 New Year Outlook Survey is live! 🚀 Ad agencies, marketing services firms, and PR firms: in just 3 minutes, share your insights to help shape our January report and get your free copy! Topics include: ✨ Trends in ad agencies ✨ In-house agency dynamics ✨ Spending outlooks ✨ Reasons for agency reviews ✨ RFP trends ✨ New questions on pricing Your input fuels insights for your business development in 2025. Join us and make an impact! (Link in the 1st comment)

8

1 Comment

BAM’s superhero secret: Print ads aren’t relics of the past—they’re the caped crusaders of trust, engagement, and targeted reach. https://ow.ly/btX250Uiynx #BuildYourBrand #CustomerConnection #BrandCredibility #MarketingSuccess #EngageYourAudience

2

Watch Out For These Red Flags with Social Media Managers in Holistic Health Navigating the complex terrain of digital marketing can be especially challenging for holistic health practitioners, primarily focused on patient care rather than the nuances of online marketing strategies. Recognizing a subpar social media manager is crucial to ensure your resources are effectively used and your online presence genuinely supports your mission to heal.  For holistic health practitioners, selecting a social media manager can significantly impact the effectiveness of your digital marketing efforts. Opt for someone who not only possesses the necessary skills but also aligns closely with your ethos and commitment to health and wellness. Watch for these warning signs to ensure you partner with a professional who can truly amplify your healing mission through adept social media strategy. This guide is not just a cautionary tale but a roadmap to empowering holistic health practitioners with the knowledge to choose a digital marketing partner wisely. Your mission to heal deserves the best online representation, guided by ethical and effective social media practices. We call out all healers to start spreading their messages through the power of social media. . #digitalpresence #josephinetingstrategy #organicgrowth #socialmediaalgorithm #holistichealthmarketing #holistichealermarketing #socialmediamarketing #digitalmarketing #contentmarketing #socialmediastrategy #marketingstrategy

1

1 Comment

"Scaled Content" rules could impact your AI-written content strategy. Are you ready? #digitalmarketing #SEO @Google Moz #contentmarketing #contentstrategy #aicontent https://lnkd.in/gQcpHCd5

4