Tom Colucci

Meet the Perceptive CMOs – marketing leaders who truly understand consumers’ visions for tomorrow. Dive into Merkle's infographic to discover insights from marketing leaders and consumers, including trends, strategies, and the future of CX: https://bit.ly/3DIwCeo

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Google 🍪 announcement + Oracle 💰 settlement signal a shift to Consumer-centric advertising. The recent #adtech developments at #Google and #Oracle may seem disconnected at first, but they signify a significant shift towards consumer-centric advertising. Alongside Apple, these tech giants are embracing privacy concerns and strategically repositioning themselves by prioritizing consumers. This move aims to reduce risks and drive growth by empowering consumers, advocates, and next-gen companies to innovate new approaches in place of legacy adtech. The ripple effect is evident, with companies like Amazon and Meta expected to follow suit to mitigate the legal and financial risks highlighted in the coverage of Oracle's recent settlement. I transitioned from retail and ecommerce to adtech two decades ago with a vision to revolutionize advertising by attacking the inefficiencies of offline methods adopted in the digital realm. Seemed like an easy fix but it turned out to be a long slog. I also saw the inherent risk from cookies that hold adtech together to this day. Now it seems the consumer is finally getting a seat at the advertising table, and they don't like cookies or spam. For advertising and publishing businesses, the time is ripe to pivot towards alternative strategies in alignment with this evolving landscape. Seeking expert guidance to navigate these transformations could be the key to staying ahead in this dynamic environment. DM me for a chat or simply to chew the fat :) Google announcement - https://lnkd.in/gu9a-wba Oracle coverage- https://lnkd.in/gA9H-Fey My take from 2013 - https://lnkd.in/gB8QCjF

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"The real power of #AI isn’t replacing humans—it’s supercharging humans," says Merkle’s Global President Pete Stein. Read how this emerging tech is providing businesses with better insights and #CX in Forbes: https://bit.ly/3ORBxvE

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CMOs are adapting to a new normal filled with challenges and opportunities. Discover key findings and actionable strategies from our report on the future of #CX in this Merkle blog: https://bit.ly/4gxPevs

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Let’s make #digital more personal. Join us next week at #FBF2024 as we dive into blending innovation and empathy to humanize digital.  #DigitalFirst #DigitalBanking #Banking #FinancialBrandForum2024

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What should CMOs focus on as the business landscape rapidly evolves? Check out our Merkle blog for insights from our report on how cultivating a culture of innovation can drive success: https://bit.ly/3OV68Zv

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Ready to head to #confluence2024 in Bozeman to talk about how Verizon CMI and consumer CX have created a dynamic COE that benefits us all. This is THE most important thing I have packed. #verizon Inside Verizon #vteam

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Dive into Verizon's Q1 Earnings & 5G Future! 🚀 Wireless growth vs. declining EPS. What's next? Can Verizon turn the tide? Discover the insights & risks of Verizon's 5G gamble. READ MORE 👉 https://lnkd.in/g5MbfNjm $VZ #Verizon #5G #TechInvesting

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CMOs are adapting to a new normal filled with challenges and opportunities. Discover key findings and actionable strategies from our report on the future of #CX in this Merkle blog: https://bit.ly/40ZFi9z

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Discover the future of #CX with Salesforce Agentforce, your organization's AI-powered personal assistant. Dive into the insights with Merkle's blog: https://bit.ly/4gIhhcd

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"As AI-driven systems become more adept at learning and predicting our behaviors, they will inevitably extend their reach into all aspects of our lives," says Merkle's Courtney Trudeau on the future of #AI. Learn more in this article from The Drum: https://bit.ly/3X9PFEg

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Brand safety is kind of a given in terms of marketer expectations in 2024, but the reality of making brand safety happen is a bit more complex. Let's talk about it at the TAG "State of the Fight" event during Advertising Week New York!

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Turn your content into a powerful growth engine. Watch how Merkle uses Sitecore’s cutting-edge tools to craft personalized, engaging content that resonates with audiences and drives real results. https://bit.ly/3ZHAdS8

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Exciting to see Google Cloud launch #AgentSpace, combining Gemini’s advanced reasoning, enterprise-grade AI, and Google-quality search to transform how businesses access and unlock knowledge.🚀 At Valtech we look forward to delivering these innovations hand-in-hand with Google Cloud teams in the region, empowering enterprises to turn their data into actionable intelligence.📈🔑 Lets unlock opportunities to harness knowledge faster and drive smarter decisions for your business! Laith Masoud Adam Ghaith Diego Nizar Mohammed Khodr (MK) Mohamed Mohsen Ed Rees #AI #Innovation #GoogleCloud

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🍪 Is your data strategy ready for a cookieless future? At our recent GA4ward event, Barbara Kalicki, MBA, SA from Publicis Sapient delivered an eye-opening session on preparing for the end of third-party cookies by 2025. She covered: 💡 The looming end of third-party cookies and its implications 💡 How Conversions API (CAPI) can enhance your data strategy 💡 Step-by-step guide to implementing GTM Server-Side & CAPI Don't be caught off guard by the changes ahead. Please read our latest blog post for a detailed recap of Barbara's session. 💬 Link to the article in the comments. #digitalanalytics #cookies #capi #gtm #webanalytics

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What sets top marketing leaders apart? Merkle's infographic uncovers how Perceptive CMOs align their strategies with consumer expectations. Explore key insights from our CMO Navigator Report and see where leaders and consumers agree on the future of CX: https://bit.ly/40mtSvO

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