Theresa Monaco

Feeling stuck with your Martech stack? You’re not alone. Cella has worked with a client facing similar challenges, helping them simplify systems, improve processes and see real results. Cella's tailored solution turned confusion into clarity and set them up for success! If you’re ready to feel confident in your Martech investments, I'm here to help. 📖 Want to learn more? Read the full case study here! bit.ly/3VlZ9MA

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Feeling stuck with your Martech stack? You’re not alone. Cella has worked with a client facing similar challenges, helping them simplify systems, improve processes and see real results. Cella's tailored solution turned confusion into clarity and set them up for success! If you’re ready to feel confident in your Martech investments, I'm here to help. 📖 Want to learn more? Read full case study here! bit.ly/426OZDV

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🎉 Really excited about this one.... An interesting thing is happening in the performance marketing ecosystem: digital media has become slower and more aggregated in terms of feedback, while OOH and DOOH have become more granular with faster reporting, meaning there's a 'meeting in the middle' and OOH is earning its rightful place in the sales funnel. There's a lot to unpack, but looking forward to chatting on it! #performancemarketing #ooh

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In Forbes' recent article, "16 Big Trends In Marketing That May Soon Be On Their Way Out," Thomas Zawacki, President of Axle Agency and Chief Marketing Officer of Data Axle, shares his insights on how partnership between AI and human creative is critical for maintaining an emotional connection with audiences. "If only artificial intelligence had a heart. While generative AI boosts efficiency, it lacks the ability to create sentient connections, a crucial element in driving consumer affinity and loyalty. Research shows emotionally connected customers are 52% more valuable, driving higher long-term growth and brand advocacy. Brands must balance AI’s speed with genuine emotional engagement to create lasting impact and empathetic connections." #TechTrends #AI #DigitalMarketing #CustomerLoyalty

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🌟 Valuable Insights Alert! 🌟 Understanding consumer preferences is key to crafting effective marketing strategies. Valpak's survey of 1700+ U.S. adults sheds light on their entertainment interests and spending habits. Dive into this blog to unlock actionable tips for enhancing your marketing approach: https://bit.ly/3WoFvB8. #MarketingStrategy #ConsumerInsights #Valpak

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Where are you with your ABM/X journey? This year we're seeing a lot more executive buy in for account-based programs and strategies. That said, for strategic ABM the resource intensive nature of these programs can often see them fail before they've even got off the ground. At The Marketing Practice, we've been continuing to evolve our ABM solution offerings for our clients so that we can always focus on 'time to value'. Naturally AI has a role to play in that. Discover the potential of AI in expanding ABM initiatives with practical examples and future tech trends in this on-demand session from our recent AI week. Watch here: https://okt.to/HgZheI #b2b #b2bevents #ai #generativeai #aiweek

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There are many ways #SMBs can optimize their plans to ensure they’re getting the most out of their #marketing dollars. LocaliQ | USA TODAY NETWORK's President, Chris Cho, shared with Forbes what he believes are the biggest #trends in digital marketing for SMBs. Give it a read to see what we're tracking through the end of 2024. https://lnkd.in/dHxBqHTE

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A little BTS from our Analytics team. "Finding the optimal mix of creative, dayparts, and stations requires attentive effort and constant testing to deliver the best results. By looking at trends in performance and actively fine-tuning rotations, Modus Direct ensures our clients achieve optimal campaign outcomes, maximizing their advertising investments." #advertising #Analytics #optimization #ROI

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Trying to decide on the right martech solutions is much like a customer walking into a retail store. There are multiple viable solutions for the right buyer, but trouble comes when they must choose. Acxiom’s Chief Client Officer, Tate Olinghouse, describes this dilemma businesses face in the martech industry, stating, “It’s like collecting a bunch of pieces from different puzzles and expecting to be able to create a coherent picture.” Read more of his insights in this blog:

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Catch Randy Kessler, Digital Advertising Director of Informa Markets/Labels & Labeling and I, as we share expert insights on Making Email Marketing More Effective. Don’t miss this chance to enhance your email strategies and drive better results in your campaigns! #EmailMarketing #DigitalAdvertising #MarketingStrategy #InformaMarkets #LabelsAndLabeling #MarketingTips #BusinessGrowth

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Join Forrester & Madison Logic for a 2025 B2B Marketing Trends Webinar on January 22nd. Learn about: ➡️ Generational Buying Behavior Shifts ➡️ Role Enhancements in Gen AI & Hyper-Personalization ➡️ Acceleration & Adoption of next-gen ABM strategies Register here: https://lnkd.in/gUZUUekp #B2BMarketing #ABM #MarketingTrends #DemandGen

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