Steve Susina

ABM is a team effort! If you’re using Propensity, and need to know how you can add different members of your team (and manage permissions) look no further than this quick how-to: https://ow.ly/GPYq50StP7k #Propensity #ABM #HowTo #teamwork

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Ever wondered about the real challenges or secret strategies in #MSP marketing? Join Kyle Christensen, along with Jason Slagle and Sean Lardo as they dig into the nitty-gritty of MSPs and software vendors during CompTIA's ChannelCon. In this no-holds-barred interview, they uncover the traps of chasing quick profits, show you why defining your Ideal Customer Profile is the right way to go, and share tips on managing vendor relationships without derailing your business growth. Watch the full interview here: https://hubs.la/Q02LTdD50

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In just 30 minutes, we can help you better understand how to assess your current marketing compliance process, and how to gain process efficiencies through standardizing marketing compliance requirements. Check out our webinar to get started: https://bit.ly/44WpB37 #MarketingCompliance #MarketingComplianceSoftware #LegalCompliance #ComplianceHealthCheck #ComplianceProcess #AdCompliance

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Increasing review volume has a wide-ranging impact, especially considering that software buyers read an average of 🔟 reviews before making a purchase. Watch the on-demand #webinar to learn more: https://gtnr.it/4dj5QpL #CustomerReviews #B2Bmarketing #CustomerFeedback #B2Bsales #OnlineReviews

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You can’t offer a solution without a problem to fix. That's why in discovery it's crucial to clearly identify your buyer's specific challenges. Use this template to make sure you fully grasp the issues they’re facing: https://okt.to/Z9g3nN

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It's that time again! We’re honored to be positioned as a Challenger in the 2024 Gartner Magic Quadrant for Analytics and BI Platforms. See what it means and what you can do with Domo: https://okt.to/49SDfc #GartnerMagicQuadrant #GartnerMQ #GartnerResearch #Data #AI #BI #BusinessIntelligence #DataDrivenBusiness

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Explore the unexpected similarities between Technology and Industrial Manufacturing channels! Watch this quick clip to uncover how they share common challenges and solutions. https://lnkd.in/grBSu2kK #PRM #SalesEnablement #PartnerMarketing #ChannelEnablement

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From predicting market shifts to enhancing customer satisfaction, machine learning and #AI are driving significant changes in marketing strategies. Dive deeper into this transformation on our latest blog. https://loom.ly/BT7zc9c #MachineLearning #Automation

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Unlock the full potential of your ISV with insider strategies from hyperscaler experts. Dive into our latest piece by Mark Boulton, Wingspan’s Marketing Guru, and discover how to harness hidden resources for unparalleled growth. https://wix.to/YQfzDeR #Innovation #CloudSuccess #WingspanWisdom #AWS #APN #Microsoft #MPN #Azure #newblogpost

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Your GTM strategy and sales forecasts need to better adapt to unpredictability. But how should you rethink your approach? Clari's Elizabeth Temples recently interviewed Seth Marrs, Principal Analyst at Forrester for key insights on the trends shaping the future of #SalesForecasting and their session was packed with takeaways. Here one that stood out to us: 👉 Churn is at all time highs, particularly in tech. But to improve net dollar retention, you can't just introduce dozens of add-on features or products for sellers. ▶️ Instead, Seth recommends you focus relentlessly on (just) your *biggest* opportunity. ▶️ As he noted, high-performing teams don't overwhelm their audience or sellers, and instead guide prospects through a cohesive, linear narrative that paints a clear value journey. ▶️ Focus on identifying your core product's value narrative and ensure each product up-sell or cross-sell is stacked on in the right succession, framed from the lens of customer value and *building upon* that initial value in a logical way. ☝️ Our POV? The need for a consistent, successive sales narrative also highlights the importance of targeted & specific sales incentives that align to these long-term customer needs, too. Explore all the session's insights linked in the comment below 👇

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