Summer Daoud

The Multiplier Effect Marketing isn’t just a function—it’s a force multiplier for your business. When done right, it doesn’t just support growth; it accelerates it. The key? Leadership that aligns your vision, strategy, and team. Fractional CMOs don’t just manage campaigns—they reframe possibilities. Curious how this works? Let’s connect. #LeadershipMatters #BusinessGrowth #MarketingExcellence

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Is your intent data strategy truly giving you a competitive edge? Our new eBook, "The Deprecation of Third-Party Intent," explores the limitations of common data sources and the necessity of diversifying your approach. Discover how to move beyond false positives and bidstream issues to gain actionable insights. #B2BMarketing #IntentData #CompetitiveAdvantage

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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Can you get big results with advertising? Yes, you can! On today's episode we talk with Debra Bowers who shares how she helps clients get great results and shares insights on key ad strategies in new channels like streaming / connected TV. Remarkable Marketing Podcast

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I thought this was a great example of how advertising goals can align with culture and impact. Transformative approaches to leadership need to be in alignment with other strategies, and with leadership and data being so tightly intertwined, it makes sense that forward-thinking businesses are thinking about advertising in the context of their long-term organizational goals. #Culture #Advertising #Leadership

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Think of your marketing strategy as a treasure hunt. LiveRamp's "Measurement Primer for Brands" is your trusty map! Dig into how to maximize ROAS, unravel data silos, and navigate privacy regulations. https://lnkd.in/gBPjigx6

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Building Trust or Driving Leads? Why the Best Marketing Strategies Do Both It’s surprising how often businesses treat branding and demand generation as opposing forces, choosing one at the expense of the other. But here’s the thing—both are revenue drivers, and both are critical for sustainable growth. ✅ Brand builds trust and loyalty. People want to buy from people—and businesses—they trust. A strong brand helps you create that emotional connection, making it easier to win customers and keep them coming back. ✅ Demand captures interest. It drives quick wins, filling your pipeline and delivering results today. This might sound like Marketing 101, but it’s a strategy that’s too often overlooked. In competitive markets, a strong brand isn’t just a “nice-to-have”—it’s what keeps your business human, differentiated, and resilient as new players enter. Check out my latest blog post https://lnkd.in/g4VJ8s2z to learn more about why brand and demand need to work hand-in-hand. (Yes, I just did that.) Would love to hear—how does your team balance long-term brand-building with short-term demand-gen goals?

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You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

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MYTH BUSTING ALERT 🤯 I see posts and articles everyday about the how the "loss of signal" means digital measurement is going away. I'm sharing this article to tell you that is NOT true and in fact it will be better than ever. Most of the data signals we have used for digital advertising measurement for the last 20 years relied on "exhaust" that were never great quality. They were the best we had and we learned from them. IP, Cookie and device based attribution was never great measurement. AND these "signals" often created a lot of copies of personal data making it almost impossible to comply with increasing regulation and consumer consent. To say it simply - get over it and get on with it. The future of privacy first measurement is here now in clean rooms. The use of 1P data from everyone involved will clean up measurement as we know it forever. Don't believe me??? Read on for details.

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A host of expanded capabilities and new measurement partnerships are announced as Netflix closes a successful Upfronts. This range of announcements further supporting our advertisers with "new ways to buy, new insights to leverage, and new ways to measure impact." #svod #marketing #measurement #Upfronts #TV

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🚨🚨IT’S ABOUT TIME 🚨🚨 It is frustrating how slowly (most) brands and (almost all) agencies make moves in media. - It’s been crystal clear for a decade that this was the trajectory and low-and-behold, brands are (finally) adjusting spend despite agencies urging them to waste ever more billions on the geriatric TV audience; - What’s also clear… interruptive spot advertising is a TV thing and doesn’t port well to digital native. We are all thankful to the inventor of the SkipAd button. For brand marketers: when the ad isn’t skipped, it’s not that they’re into your product… they’re probably on a second screen or got distracted; - What’s painfully clear is authentic connection between creator and brand can drive so much value. I recently worked with a creator who loves a popular kids breakfast product. This creator has over 10M followers…in the kids space! No brainer? NOPE! It was impossible to get the brand’s ad agency to see what the genuine love this creator had for the brand could do to sales (they even told me once “I’d talk about _____ for free, I love it so much!!”). - Instead brands source creators like they were products on a grocery shelf, selecting them for various reasons but never asking themselves or the creator about the emotional connections between creator<>brand<>audience. Instead, they give these creators an overworked brief and tons and tons of notes along the way. We have a LONG way to go… - Brands need to evolve their thinking; - To do this they need to ask critical questions of their agencies; -Agency incentives need to fundamentally change from simply putting dollars to work (on which they scrape a %). They need drive actual relevance in a changed (and changing) media landscape.

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Digital video ad spend is becoming more performance-driven, with tangible metrics like sales, store visits, leads and website actions now the most important KPI for determining success with digital video. #mediaplanning #mediabuying

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New to Incrementality testing? Here’s a simplified roadmap 🗺️ 📍Start by testing the overall incrementality of each channel to find the average lift 📍Next test each channel’s prospecting and retargeting campaigns to understand incremental lift by tactic by channel 📍Then test specific campaign types (Pmax, ASC, DSA, etc.) to see how incremental each campaign type is 📍Finally, you can begin testing different components of your campaigns. Like: -attribution settings -bid strategies -broad match vs phrase match -different ad types or creatives Rinse and repeat 🛁 Tools like Stella makes this very easy to execute.

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First-party data is great... but it’s only half the story. Watch LiveRamp's latest episode of Here's the deal... with CEO Scott Howe to understand why data collaboration is the key to better advertising performance.

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Looking for data-driven insights on the risks of cutting advertising? This article by Megan Poinski and contributor Matt Voda delivers exactly that—with compelling research and a real customer story to back it up. Reducing advertising spend is a short-term fix with long-term repercussions. For B2B SaaS companies, consistent brand presence is crucial. Pulling back now could mean playing catch-up later, at a higher cost. The research in this piece underscores why staying the course is essential to long-term growth. Read the full article here: https://lnkd.in/gDV727m3 #B2BMarketing #SaaS #BrandStrategy"

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Have you ever found yourself searching terms like "can I drive with a nail in my tire?" I know I have and based on the data, so has the majority of the population. As people search using Google’s SGE, long-tail keywords and FAQs with high search volume will become key players in the SEO game. For example, the search term “can i drive with a nail in my tire” will be more likely to populate compared to the term “toyota tires” based on how people search in Google. Story Amplify Read more in my latest with Forbes Agency Council below: https://lnkd.in/gs6AUTcA

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Cheers to saving $$$ and generating impactful Amazon ad campaigns with Otrera. 🥂 If: 🛍️ Your ads are NOT effectively converting potential customers into buyers 🔍 You’re unsure how to optimize keyword bids to maximize ROI 📉 Your brand is not getting enough exposure in the competitive Amazon landscape Then Otrera is right for you ✔️ Try it now in the link in our bio. 🔝

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This week on the Ecommerce Braintrust podcast I’m joined by Acadia's Retail Media Team Lead Ross Walker and Sr Retail Media Manager Damiano Ciarrocchi to discuss how retail media allocation strategies have evolved over the past couple years and the importance of having a holistic and channel-agnostic view. Ross & Damiano share insights around ways they’ve seen brands win in their omnichannel strategy, pitfalls to avoid and considerations for evaluating the purpose of each channel’s role in a brand’s overall growth strategy.   Successful brands are those moving beyond treating retail media channels as silos and towards an integrated, omnichannel strategy. Ross and Damiano will also be joining Russ Dieringer at Stratably tomorrow (June 12) for “Retail Media Allocation: How to Get the Best Return Across Retailers.” In this webinar, they will share: 🔹 A modifiable framework to think about retail media allocation which can be shared with an executive audience. 🔹 A map of how various ad types are performing across retailers at different stages of the purchase journey. 🔹 A demonstration of how to determine unsung heroes versus overpriced media opportunities within your category. Listen to this podcast episode by searching for “ecommerce braintrust” in your favorite podcast app, or streaming via the link in the comments. And register for Ross & Damiano’s webinar with Stratably, “Retail Media Allocation: How to Get the Best Return Across Retailers” by following the link in the comments as well.

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