Steven Schwartz

The newest pod is now live with Shailley Singh and you can hear about the first ever… MARKETECTURE LIVE CONFERENCE! To learn more go to marketecturelive.com

6

Grant Davies, principal of digital strategy at Perficient, told CRN that customers can hardly believe it when he demonstrates artificial intelligence agents “talking to each other”—that is, one agent generates content and one or more agents help improve the content. Perficient is among the camp of solution providers ready to bring customers into the agentic phase of generative AI while exploring ways to leverage the technology internally to improve operations. Here’s what Davies and other solution provider executives had to say about preparing for the AI agent era: #GenAI

4

Got to chat w/ MarTech Series around the state of B2B marketing, how AI is going to impact the industry, where I encourage my team to get inspiration, and more. Check it out on the link below: https://lnkd.in/gSKAcWTC

43

1 Comment

Success = less waste, clearer signal. As our CEO Bob Regular discussed with Beet.TV, true "curation" requires source-level visibility. Infolinks Media provides advertisers with what matters most: Direct access to their highest-value audiences via exclusive & premium proprietary placements. No intermediaries. No waste. Just results. #adtech #programmatic #curation #infolinks #direct #performance #digitalpublishing #digitaladvertising #video #CTV. #display #InApp #CES

11

Heading into the Thanksgiving holiday, we have a lot to be thankful for at Magellan AI - not the least of which is having the best advertiser, agency, and publisher partners in the #podcasting industry. Here are 3 of my favorite highlights from Q4 so far: 1// Our case study with Wildgrain and Right Side Up, showing how Magellan AI's pixel-based attribution can be used to scale podcast advertising https://lnkd.in/eCxeqjm3 2// New tools to measure guest interviews, branded episodes, and branded podcasts for advertisers and agencies, and measuring feed drops for podcast promotions https://lnkd.in/edwTYTAT 3// Expanding cross-channel reporting capabilities, with support for measuring GAM Display alongside CTV, OTT, streaming audio, and podcast in Magellan AI. https://lnkd.in/erhJ7xDK

54

I'm generally supportive of the PET sub-sector, which is innovating not only to protect personal privacy, but to preserve the commercial model that underlies digital, and especially open-web programmatic advertising. It does, however, worry me when browser and device companies are in the privacy and data protection driver's seat. This approach is likely to mean more fragmentation, which makes it harder for brands and publishers to coordinate their audience addressability and measurement across media types, platforms and devices. It also creates an economic unevenness that has nothing to do with the actual value of an audience (see exhibit A: cookieless Safari CPMs). By way of example, let's take a look at Google Privacy Sandbox. Notwithstanding the multiple millions of dollars of investment required of most of us in adtech, Sandbox was designed to work initially with Chrome and eventually Android. That's nice, but totally unhelpful for brands and publishers that want to protect audiences using Safari, Firefox or any app in the iOS environment. And what about CTV? Mozilla is in a totally different category than Google, and as Allison reports, "... but as to whether Anonym will create any privacy-focused technology specifically for Firefox, Mozilla’s web browser, nothing’s been planned yet." Nonetheless, I think a degree of independence and cross-platform capabilities is key if we're going to succeed in preserving the value of trusted personal data relationships.

10

1 Comment

Creator marketing only works when your brand's vision aligns with the creators you partner with. But how do you build trust and understanding in those partnerships? In our recent Brand Builder, Alex Kirk of Bazaarvoice and Kelsey Abell of Tinuiti shared their top strategies for creator marketing and how to make 2025 your best year yet. Don’t miss out on the full on-demand replay of the 2025 Creator Marketing Blueprint—packed with insights to help you level up your creator partnerships. 🌟 Watch here: https://my.ugc.bz/i1v6N7

3

Want to learn more about the role of the business user in low-code. Watch this fun episode of Low down on Low-code!

21

1 Comment

Roku Launches Data Cloud to Boost Streaming Ad Insights -Roku Data Cloud offers detailed streaming TV data for marketers through partners. -Collaborates with Omnicom, PMG, Innovid, iSpot, and Yahoo DSP. -No sub fees, emphasizing media over data sales and uses ACR and first-party data for precise audience segmentation. AdTechGod ®️ Source:

9

1 Comment

Aside from the value and impact ZoomInfo Copilot ✨ is having with customers, the thing that is really standing out to me here is how these sellers and companies are constantly innovating in their GTM to improve customer experience and relationship building. Using AI as a tool to improve human connections, genius! If you haven't seen it, it's worth a demo: https://lnkd.in/eHGHW5vc

7

In case you missed the news last week… Insider. closed a landmark $500M Series E. There are a few reasons why this news is so significant: 1️⃣ This is the single largest funding round ever received by a woman-founded MarTech Unicorn 2️⃣ The round was led by a new investor, General Atlantic 3️⃣ Few B2B SaaS Unicorns have ever received a single funding round of this size This funding is about more than raising capital; it’s about the future of the industry. We aren’t stopping to celebrate. As the opportunity in front of us grows, so does our responsibility. We will work harder, and push further. We’re not done, not even close. The vision grows, the work calls, and we are nowhere near the finish line. We still have so much to do. #BuildersGottaBuild Read more about the news here > https://bit.ly/3YJky4k We are hiring across the globe. Check out open positions and join us on the journey > https://lnkd.in/ed8WwvE7

59

1 Comment

Google #Antitrust Trial — What happens if the courts break DoubleClick away from Google? Hear from industry experts like our CEO & Co-Founder Tim Vanderhook about the potential impact on digital advertising & the whole Open Web in our latest #blog. #AdTech #GoogleAntitrust #GoogleTrial #DigitalAdvertising

26

Our team of experts at OROS trusts the data in our four-step process to prove your marketing makes money. #OROSAnalytics #DataAnalytics #DataMapping

3

Excited for this webinar, where our experts will dig into how insurers can leverage AI to deliver meaningful business outcomes (not just flashy interfaces!).

6

1 Comment

Smashing the Anti-Semitism Money and Power Network. This article https://bit.ly/3Xr5acT by Danielle Pletka focuses on weakening the Anti-Semitism Money and Power Network through: 1) Legal measures - enforcing existing anti-discrimination laws and hate crime legislation 2) Increased transparency - universities disclosing all foreign donations as required by law 3) Investigations - the role of foreign money in promoting anti-Semitism on campuses. It emphasizes the need to adopt clear definitions of anti-Semitism and expects social media platforms to be more accountable. #Antisemitism #Discrimination #Transparency #Accountability #bringthemhome

3

Great article! Transitioning from Firebase Dynamic Links to Adjust unlocks a range of benefits for marketers seeking to elevate their deep linking strategies. 💡 Here's everything you need to know. #adjustcom

18

1 Comment