Steven Hua

The 100 individuals selected by Channel Insider editorial represent key vendor/OEM organizations who are making proactive investments into helping their partners accelerate growth. Through use of effective marketing, sales, training and support strategies, each of these individuals have made, and continue to make, their respective organizations more relevant and strategic to their partners.

MobileIron refreshed its overall brand positioning and paired it with a striking new look and feel, logo and messaging. MobileIron made its debut to the marketplace through a series of Cross-Sell/Up-sell eBooks, infographics and other digital assets along with a brand manifesto video that will be unveiled at their MobileIron LIVE 2019 event in Brooklyn. Enhanced media efforts will drive new and existing customers and partners to learn more.

MobileIron refreshed its overall brand positioning and paired it with a striking new look and feel, logo and messaging. MobileIron made its debut to the marketplace through a series of Cross-Sell/Up-sell eBooks, infographics and other digital assets along with a brand manifesto video that will be unveiled at their MobileIron LIVE 2019 event in Brooklyn. Enhanced media efforts will drive new and existing customers and partners to learn more.

MobileIron refreshed its overall brand positioning and paired it with a striking new look and feel, logo and messaging. MobileIron made its debut to the marketplace through a series of Cross-Sell/Up-sell eBooks, infographics and other digital assets along with a brand manifesto video that will be unveiled at their MobileIron LIVE 2019 event in Brooklyn. Enhanced media efforts will drive new and existing customers and partners to learn more.

In partnership with R2integrated, led a strategic and creative effort to create a unique, relevant and ownable brand to differentiate it from the security landscape. Centrify was divesting their service offer and in doing so, will create a wholly-owned, subsidiary company, to be referred to as “NewCo” until a name has been created. “NewCo” was officially announced October 1, 2018 as Idaptive.

Coming out of the Naming Development, we have identified the following company name that we… Show more

In partnership with R2integrated, led a strategic and creative effort to create a unique, relevant and ownable brand to differentiate it from the security landscape. Centrify was divesting their service offer and in doing so, will create a wholly-owned, subsidiary company, to be referred to as “NewCo” until a name has been created. “NewCo” was officially announced October 1, 2018 as Idaptive.

Coming out of the Naming Development, we have identified the following company name that we should proceed with for mark/logo and visual identity system development.
Chosen Name: Idaptive

This brand development includes:
o Mark/Logo
o Visual identity system
o Corporate identity system
o Brand Guidelines
o Website design and development
o Office interior design Show less

In partnership with R2integrated, led a strategic and creative effort to create a unique, relevant and ownable brand to differentiate it from the security landscape. Centrify was divesting their service offer and in doing so, will create a wholly-owned, subsidiary company, to be referred to as “NewCo” until a name has been created. “NewCo” was officially announced October 1, 2018 as Idaptive.

Coming out of the Naming Development, we have identified the following company name that we… Show more

In partnership with R2integrated, led a strategic and creative effort to create a unique, relevant and ownable brand to differentiate it from the security landscape. Centrify was divesting their service offer and in doing so, will create a wholly-owned, subsidiary company, to be referred to as “NewCo” until a name has been created. “NewCo” was officially announced October 1, 2018 as Idaptive.

Coming out of the Naming Development, we have identified the following company name that we should proceed with for mark/logo and visual identity system development.
Chosen Name: Idaptive

This brand development includes:
o Mark/Logo
o Visual identity system
o Corporate identity system
o Brand Guidelines
o Website design and development
o Office interior design Show less

In partnership with R2integrated, led a strategic and creative effort to create a unique, relevant and ownable brand to differentiate it from the security landscape. Centrify was divesting their service offer and in doing so, will create a wholly-owned, subsidiary company, to be referred to as “NewCo” until a name has been created. “NewCo” was officially announced October 1, 2018 as Idaptive.

Coming out of the Naming Development, we have identified the following company name that we… Show more

In partnership with R2integrated, led a strategic and creative effort to create a unique, relevant and ownable brand to differentiate it from the security landscape. Centrify was divesting their service offer and in doing so, will create a wholly-owned, subsidiary company, to be referred to as “NewCo” until a name has been created. “NewCo” was officially announced October 1, 2018 as Idaptive.

Coming out of the Naming Development, we have identified the following company name that we should proceed with for mark/logo and visual identity system development.
Chosen Name: Idaptive

This brand development includes:
o Mark/Logo
o Visual identity system
o Corporate identity system
o Brand Guidelines
o Website design and development
o Office interior design Show less

In partnership with R2integrated, led a strategic and creative effort to create a unique, relevant and ownable brand to differentiate it from the security landscape. Centrify was divesting their service offer and in doing so, will create a wholly-owned, subsidiary company, to be referred to as “NewCo” until a name has been created. “NewCo” was officially announced October 1, 2018 as Idaptive.

Coming out of the Naming Development, we have identified the following company name that we… Show more

In partnership with R2integrated, led a strategic and creative effort to create a unique, relevant and ownable brand to differentiate it from the security landscape. Centrify was divesting their service offer and in doing so, will create a wholly-owned, subsidiary company, to be referred to as “NewCo” until a name has been created. “NewCo” was officially announced October 1, 2018 as Idaptive.

Coming out of the Naming Development, we have identified the following company name that we should proceed with for mark/logo and visual identity system development.
Chosen Name: Idaptive

This brand development includes:
o Mark/Logo
o Visual identity system
o Corporate identity system
o Brand Guidelines
o Website design and development
o Office interior design Show less

SiriusDecisions Summit 2018 program of the year award for account-based marketing that shows how the organization has built a measurable, predictable, repeatable demand creation engine. Centrify's marketing organization demonstrated high levels of cooperation between sales and marketing, especially in the areas of process, infrastructure and incentives focusing on account-based marketing strategy.

Pipeline marketing is the methodology of managing marketing to expand and optimize the entire funnel, not just the top. Rather than being content with driving lead volume or even opportunity volume, it’s a marketing strategy with a goal of growing revenue.

The best pipeline marketers are data-centric and make decisions with impacting revenue in mind. Presented by UberFlip, LinkedIn, Bizible, Heinz, Radius.