Cole Stark

👀 If you're in a fundraising round, BrightPulse Marketing put together a blog post to help you secure that funding, including actual pitch decks from brands like Yammer and Peloton. ✅ Check out How to Use Marketing Concepts in Your Fundraising Pitch: bit.ly/4ha0W0A #StartupMarketing #Entrepreneurs #BrightPulse #Startup #Solopreneur #Fundraising #Preseed #Seriesa #Funding

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Founders, your SaaS product is your baby. You nurtured it from a scrappy idea to a (hopefully) thriving platform. But even the cutest babies need a little...adjustment sometimes. That's where feedback comes in. Learn how to turn frowns upside down (and bad reviews into stellar ones) with these tips: 1️⃣Don't take it personally. Feedback is about your product, not you. 2️⃣Embrace the data. Numbers don't lie. 3️⃣See it as a chance to iterate. Remember, the MVP is just the Minimum Viable Product, not the Perfect one. 4️⃣Listen to your users (and staff too) make data-driven tweaks, and watch your baby blossom into the SaaS superstar it was always meant to be. Remember, founders who can handle (and even love) feedback are the ones building the empires of tomorrow! #feedback #saas #product

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Most people don’t understand a single thing about brand marketing. No, Karen, it’s not about slapping on a new logo or obsessing over "aesthetic vibes" on your website. If you think being a “brand marketer” is all about playing dress-up with fonts and color palettes, sit down—we need to talk. Brand marketing is the difference between people buying your product because they love it versus because they got it on sale. It’s about creating an EMOTIONAL chokehold, the problem/solution, the why, the connection that has customers saying, “Shut up and take my money,” without even comparing prices. Yet somehow, people still call it fluff. They’ll pour money into performance marketing and throw pennies at the very thing that makes all that ad spend actually work: your brand. Newsflash: Your CPC doesn’t mean 💩 if no one remembers your name. Good brand marketing makes you unforgettable. It’s not optional. It’s the foundation. You can’t buy loyalty, but you sure can build it—if you know what you’re doing. So, next time someone calls brand marketing "soft," remind them it’s the reason their customer LTV isn’t in the toilet. 💅 And for the love of marketing, stop pretending you can grow without it. End of rant. 🖤

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How do you *really* know if podcast ads are bringing in net new customers? Sure, pixel attribution can capture 70% more podcast-attributed conversions.... But how many of those are truly incremental? Well, Podscale® partnered with Podscribe to find out... "For the large brands we work with, understanding the net-new impact of podcast ads has always been a challenge—especially when they’re spending big on other channels, too." - Natalie Kovac, CEO Podscale® Using Podscribe’s “always-on” incrementality testing, Podscale® was able to finally measure which podcast ad conversions were incremental. Meaning... They wouldn’t have converted without hearing the podcast ad. The Findings? INSANE!  ➡ 58% of conversions driven by podcast ads were incremental, meaning these customers were genuinely net new.  ➡ Up to 2.56x Incremental ROAS, securing over two and a half times return for every dollar spent on ads from net-new customers. ➡ Podcast ads drove a massive +$3.9 million in incremental revenue for some of the fastest-growing DTC brands. Want to see the full story? Check out the case study to learn how Podscale® and Podscribe made it happen → https://lnkd.in/g8_cp4v4 #podcastadvertising #incrementality #dtc #podscribe

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RevOps leaders, this is the playbook you’ve been waiting for. In a world flooded with content that often lacks substance, the RevOps Docs for Startups by LeanScale are a breath of fresh air. This guide isn’t just another rundown of the basics—it’s an in-depth, yet easily approachable, guide to the rapidly evolving RevOps landscape, crafted from real insights gathered across 50+ hyper-growth companies. Huge shoutout to my longtime buddy Joe Zaghloul and the team at LeanScale for putting in the thought and care to make something truly impactful. The format alone—structured like API docs, complete with a changelog—makes it incredibly usable and memorable. #RevOps leaders and #GTM teams will find it packed with playbooks that feel almost built-in to the process. If you’re scaling a B2B SaaS, you’ll want to bookmark this one. It’s hands-on, actionable, and unlike anything else out there. https://lnkd.in/ekrUJAW5

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The ultimate BFCM rule every ecomm brand should follow? Move fast and test like crazy. heatmap founder and CEO Dylan Ander shares his two strategies to maximize conversions during BFCM: 1. Run through multiple testing offers on Black Friday. 2. Once you find the winning variant, go all in and blast it across your Cyber Monday emails. Let’s chat about how Intelligems can help you craft winning tests. DM for more!

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Today, on You're Doing Growth Wrong: Katie Deloso 🍭 talking about common UX and product development pitfalls for early-stage and scaling startups: - turning a discovery call into a sales call - not reflecting value-driven marketing messaging in product onboarding - building Frankenapps without having necessary support in place - relying on mental shortcuts instead of keeping prospects' needs in mind (not every extra form field results in lower conversions) Give it a listen or read the transcript: https://lnkd.in/eSKvyveE Thank you so much for joining me, Katie! #UX #research #startups #b2bsaas

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“Your welcome messages are the most important part of your funnel.” Sure, welcome messages matter, but they’re not the whole game. One area too many DTC brands overlook? Their product page. A product page isn’t just a place to list your product. It’s where customers decide to buy, and it should do the heavy lifting. Strong product pages: → Explain how your product solves specific problems. → Show real customer reviews for credibility. → Have a clear CTA to make buying effortless. SMS plays a different role. It’s not there to educate... It’s there to grab attention and drive clicks to your product page. Keep your SMS copy short, punchy, and focused on benefits or offers. Let the product page do the selling. When your SMS and product page work together, conversions follow. Does your funnel feel connected or are you leaving gaps?

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42% of people say they'd choose to work with someone they found on YouTube over someone who hasn't. Cohort playlists are a great way to surround a common ICP with education and TLC. Solve problems for prospects as a herd to prosper as a herd. What YouTube will do for you: 👉 Solves your sales and marketing problem 👉 Accelerates the know, like, and trust factor 👉 Delivers relaxed sales meetings with pre-sold contacts #YouTubeMarketing #CohortPlaylists #MasterClass #ProspectEngagement #BuildRapport #ICPEducation #TLCMarketing #ProblemSolving #BusinessGrowth #CustomerSuccess #SalesStrategy #ContentMarketing #CommunityLearning #SalesFunnels #VideoMarketing

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Improving your CRO success rate doesn’t have to be complicated. Review analysis is the key: → Spot customer pain points. → Build data-driven hypotheses. → Test smarter, not harder. It’s simple: understand your customers → improve your results. If you have questions or want me to run your brand’s reviews, shoot me a DM with “Review Analysis” to figure out how I can help you.

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Asking is the best policy.

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Creators who have mobile products earn 64% more than creators selling standalone ebooks, templates, and other digital downloads 🤯 That’s just one insight that emerged from the beta of The Leap. Today, we’re excited to share The Leap is officially out of beta (and live on Product Hunt 🚀)! At Thinkific, we’ve been working hard to bring to life a brand-new product designed specifically for social-first creators. We believe that social audiences deserve social products (and experiences). So, that’s what we built. The Leap helps creators build seamless, mobile journeys that allow their followers to engage and buy all in one place. It’s more than just a link-in-bio store. With The Leap, creators can: 🔗 Turn followers into customers: The link-in-bio becomes a mobile-optimized store where products and services are brought together in one central hub. 💌 Connect with an audience directly: Bypass social media platforms and their algorithms with built-in email marketing. ✨ Build bite-sized products with AI: Create digital products that feel like watching an Instagram Story — and are just as binge-able! The best part? It’s free. Are you a creator? Sign up for The Leap today and start building your all-in-one creator store. https://www.theleap.co/ Not a creator? We still need your help! Check out our Product Hunt page and show your support for our launch. https://lnkd.in/gXWjKRnX

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Special feature post in The GTM Newsletter today: Kyle Poyar broke down 10 “PLG plays” that every company should implement - even if they’re *NOT PLG*. Kyle consistently shares exceptional content around PLG, growth and pricing. It was a ton of fun collaborating and seeing his breakdown. The first point is an interactive demo on the website. The fourth point is to leverage product data to drive customer outcomes. This fourth point I found particularly interesting. The CRM is the "source of truth" for go-to-market teams, but often lacks product analytics to provide customer behavior understanding from in-product activities without human or sales rep involvement. But in reality, even non-PLG companies can use this data to assess customer health and tailor sales conversations. I'll drop the link to the details on these 10, including examples and screenshots 👇 -- The GTM Newsletter is a weekly newsletter by GTMfund's media brand, GTMnow, that goes out to over 50k revenue leaders who are scaling their companies and careers. If you aren't already subscribed, you can do so through the Substack post in the comments.

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🧪 CRO Case Study Episode 54 One A/B test → 930K plus revenue 🚀 Swipe to learn how one A/B test added over $930K to our client's annual revenue. The Results Breakdown: +$77,558 per month +$930,696 per year (forecasted) +$0.58 revenue per session Bookmark this!

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Building a DTC brand is harder than building a SaaS. The real question: Which one is harder to build profitably? Bootstrapping is the key to building profitably in both situations. Know anyone who has successfully done both? Will Jones Greg Burstein, CPA have done exactly that with Pack Leashes and SavedBy Package Protection. It's so awesome to hear about companies that never chased crazy fundraising valuations & unrealistic growth. Founders of these companies all have something in common. Here's what I notice: - They respond very quickly - Finance background - Come from humble means - You'd never know they were so successful! If you ask me, I'd rather have a $5M profitable business than a $300M diluted/down-raising SaaS.

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If you're an e-commerce business, you’ve likely heard about Shopify Audiences. These powerful, data-driven audience segments can significantly reduce your Cost Per Acquisition (CPA) and streamline your marketing efforts. Here’s why they’re so effective: - Targeted Advertising: Shopify Audiences use purchase data from across Shopify's vast network, ensuring your ads reach people who are more likely to convert. - Higher Conversion Rates: By targeting high-intent users, your ads are more relevant, leading to better engagement and higher conversion rates. - Lower CPA: With improved targeting and higher conversion rates, your overall advertising costs decrease, giving you a better return on investment. So what's the catch? While Shopify Audiences can dramatically improve your CPA, there's a catch. As more businesses use these audiences, they become saturated. This means your ads are shown to the same users repeatedly, leading to reduced effectiveness and increased costs over time. Also, they're not usually very large, meaning they're not able to sustain the depth of spend that would make a big impact for your brand. At JUICE, we've been hard at work developing a solution to overcome this. To maintain the benefits of Shopify Audiences and prevent saturation, integrating additional data sources is key. This is where JUICE AI Audiences come in. 🚀 JUICE AI Audiences is our proprietary approach to generating high intent audiences based on customer intent signal, your existing customers, and many other factors. How JUICE AI builds on the success of Shopify Audiences: - Diversified Data Sources: JUICE AI Audiences supplements customer data with additional behavioral, third-party, and real-time analytics, keeping your audience pool fresh and diverse. We work across 80+ data vendors to scale this as well. - Continuous Optimization: Our tools continuously monitor performance, ensuring your ads are always targeted to the most relevant and engaged users. - Scalable Growth: By integrating multiple data sources, we help your campaigns scale sustainably without hitting the usual plateaus. Case Study: A mid-sized e-commerce business experienced a 35% reduction in CPA and a 50% increase in new customer acquisitions over six months by integrating JUICE AI Audiences along with Shopify Audiences. 📈 Audience vendors have become a key way to get RoAS where it needs to be in today's expensive CPM environment. Don't sleep on them!

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Here's the thing about retention: It's not always a product problem. (And I was pretty excited when Joran Hofman brought this up on the Grow Your B2B SaaS Podcast – because nobody ever asks me about the connection between messaging and retention!) Think about it:  → Customer signs up expecting X  → Gets Y instead  → Churns because "the product isn't working" But the solution isn't just better onboarding or customer success (though those are important). It starts waaaaay before that – with your messaging. When your message-market fit is off, you're essentially setting yourself up for churn before customers even touch your product. 👇 I’ll link to the full episode in the comments, as Joran and I dig deep into everything messaging-related. We unpack my messaging process, value proposition framework, the biggest messaging mistakes to avoid, and much more. Check it out! P.s. I’m curious: what other 'product problems' have you seen that actually turned out to be messaging problems? #LionWords #B2BSaaS #MessagingStrategy #CustomerRetention #Churn

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A few months ago we welcomed one of the most accomplished CROs in partnerships as PartnerStack's new CRO, Mike Head. PartnerStack has levelled up immediately, and I have personally learned a ton about partnerships from Mike in short order. This article shares insights from our CRO, to let you know how to get partnerships buy-in from your CRO.

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Managing social comments for DTC brands is often overlooked, but it's a game-changer for boosting ad performance and improving brand reputation. Here are 3 tips to level up your ad comment management: 1. Respond Quickly Don't let your audience feel ignored. Not responding to potential customers means thousands of other potential buyers who come across your ad will see that, harming your ad performance. Be genuine and respond quick. 2. Hide Comments Strategically Most buyers read ad comments before making a purchase. Hiding toxic or spam comments can improve ad performance way more than you'd think. But be careful, over-moderation can backfire. Use a balanced approach, focusing on removing spam and truly harmful content. 3. Audience Insights Mining Your ad comments are a goldmine of information. Use the questions and concerns people express in your ad comments as inspiration for ad creatives that directly target their areas of interest. Implementing these strategies isn't just about damage control - it's about turning your ad comments into a powerful marketing tool. Brands that excel at engaging with their audience reap the rewards in ad performance, brand reputation, and securing repeat customers. Bonus Tip: use tools like Brandwise to help streamline ad comment management, making your team even more efficient. Remember, every comment is an opportunity to showcase your brand's personality and build relationships with potential customers. Don't let these opportunities slip away.

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