Sriram Ravi

🟢 What works for audience acquisition now? I was talking with another media company CEO recently, discussing how much harder it has gotten to acquire good-fit readers. This is due to a few factors: ➡️ Google traffic is not as reliable as it once was (because of algorithm changes and AI) ➡️ Paid acquisition is more expensive ➡️ Social platforms like Twitter we used to rely on are no longer effective ➡️ There's more noise and more choices for readers So what's the best way to get in front of new audiences now? Tactics we're leaning into in 2025: ✅ LinkedIn: Connections that come via my personal profile tend to be high quality, so I'm going all in on growing in this space. ✅ Freebies: Opt-ins like free reports and webinars have always worked to some degree, but the space is so crowded now that you've got to offer something your audience can't find anywhere else. Fortunately for They Got Acquired, founders don't have many other options for getting information and data around how to sell their business, and that's what we're uniquely positioned to offer. We'll continue to give away free reports in the coming year, and we're also planning to add educational webinars as well. ✅ Podcast: I still don't know how to get people to listen to the podcast for the first time (if you know the answer, chime in!) but I know that once they do, they're likely to subscribe to our newsletter and ask for support in selling their business. Voice is so effective for showcasing expertise, building real trust and fostering a deeper connection. 👉 Tell me: What are you doing to reach new people in 2025? What's working for you now? What are you keen to try? *** I'm Alexis Grant, founder of They Got Acquired. Follow me for ideas on: + Building media companies + Selling your business + Work-life integration

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Based on the Digital 2024 report, worldwide users spend an average of 28 hours and 5 minutes on the YouTube mobile app. While this data is only for Android users, it speaks volumes about the growing use of YouTube among mobile users. 👉 Learn how to set up your Google Ads campaigns with my step-by-step campaign set-up guide: https://lnkd.in/dBtKpz6u . . . . . #DigitalImpetus #digitalmarketing #advertising #sem #paidsearch #paidadvertising #marketingstrategy #growthhacking #businessgrowth #onlinemarketing #digitalmarketing #digitalmarketingtips #digitalmarketingtipsandtricks #digitalmarketingnews #digitalmarketingadvice #digitalmarketingupdate #digitalmarketingpodcast #Youtube #GoogleAds

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📺 Ready to take your advertising game to the next level? Discover why Connected TV (CTV) is rapidly outpacing linear TV and streaming giants! 📈 Our ultimate CTV guide reveals the secrets to advanced targeting and in-flight optimization, helping you master the art of CTV advertising. Unlock the strategies to win in today's complex omni-channel landscape. Don't miss out!📖 READ IT NOW! #ctv #connectedtv #advertising #marketingtips #digitalmarketing #omnichannel #2024trends #casestudy

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BEHOLD ↓ The most comprehensive funnel analysis in DTC history: https://lnkd.in/gjbPxQ2S 1️⃣ Full (124 Page) Guide 2️⃣ Step-by-Step LTV Playbook 3️⃣ Notion Database of 45+ Brands Is the ecommerce funnel dead? Short answer: Yes. Long answer: No, with a “but.” Though far from linear, more people enter your funnel than buy your product. - Impressions > clicks - Clicks > purchases - Purchases > reorders That mathematical reality (and psychological) + tactical examples from ecommerce’s fastest-growth brands … Can transform your funnel from an outdated relic into a profit machine. To help you convert, sell, and retain more — we’ve compiled three exhaustive resources. 1️⃣ Guide: Ecommerce Funnels • 124 gorgeous pages • 5 stages + 3 questions • 100s of examples • Top-to-bottom templates • FERMÀT 2️⃣ LTV Playbook: Step-by-Step • 91 exclusive slides • 7 email + SMS flows • Segmentation 101 • 9 customer lifecycles • Jess Chan 3️⃣ Notion Database: Purchase Flows • Over 45 brands • ~$5k in purchases • 497 screenshots • With apps identified • Andrew Durot And it’s all available for free, right now, right here! —— This was a massive undertaking. I cannot thank Andrew + Jess Chan enough for their sweat, tears, and (possibly) blood. Same goes for Hampton, where the two of them connected. Also, huge thanks to Joe Niehaus — who I, once again, almost broke writing this — and Jasmine Gallegos for her tireless work on design + Jess Cervellon for connecting us. Special gratitude goes out to Sarah Carusona, Joel Padron, and London Spilker for being my true-operators, in-the-trenches, acedemic-peer-review-level proofreaders. And to Connor Rolain for that internal HexClad funnel Doc. Dude, that was unbelievably helpful. To the team at FERMÀT. Rabah Rahil, you’re making my (resourced) dreams come true. Alexa Kilroy, your insight + feedback is all love (italics) from top to bottom. Plus, yesterday’s early-access email had a 41% conversion rate! Saunder Schroeder … pump it 🤑 Finally, to the partners who said yes to help us bring this to the world at the eleventh hour: AfterSell by Rokt, Disco, Fairing, Wonderment, Intelligems, KnoCommerce, OpenBorder, and Rebuy Engine Here’s to breaking the DTC internet — in the best sense possible!

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Most ecoms overutilize Meta & neglect Google hardcore—a huge mistake. Here’s the 3-part, modern playbook top brands run: This isn’t anecdotal… - Based on aggressive ad testing - Across both Meta & Google - For 10+ high-growth brands - All between $5M-$75M in rev Here it is: 1. TOFU PMAX (Prospecting) - Non-brand, new customers only - Single asset group * Later: Test separate PMAX - For high margin products, cats, etc. * Large accounts: Test Demand Gen (needs time) - To feed PMAX high intent, cold traffic - Requires great video; arbitrage from Meta - Test all types: statics, videos, & feed - Run Lookalikes (only campaign that has) 2. MOFU Standard Shopping - For manual bidding - So can control “branded ad” cost - 2nd PMAX gatekeeper to funnel off brand terms * Later: Harvest keywords - To test Generic PPC * Large accounts: Test Display Remarketing - E.g., YouTube - Audience = visitors (non-purchased) 3. BOFU Exact Match Brand PPC - Target Impression Share (95%+) - Should have massive ROAS - 1st PMAX gatekeeper to funnel off brand terms Stop sleeping on Google. Diversify and get all your eggs out of Meta’s basket 👊

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Build or buy? Find the right ad tech solution! Deciding between creating your own ad platform from scratch or choosing a white-label solution? Our latest eBook provides a clear checklist of reasons why a white-label ad tech platform might be your best choice: https://lnkd.in/dpCcyH-g #AdTech #Programmatic #Monetization #TeqBlaze #WhiteLabel

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Tired of e-commerce platforms that overpromise and underdeliver? Anchanto is rewriting the rules with a radical approach: customer-driven innovation. CEO Vaibhav Dabhade discusses how his company’s deep market understanding and focus on prediction are transforming warehouse management, order fulfillment and omnichannel strategies. Dive in and learn more: https://lnkd.in/gGhjXWX8 #ecommerce #supplychain #innovation #digitaltransformation #anchanto CDOTrends

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The advertising market, if we have to do demarcation, is divided between 3 channels - Direct Publishers (Twitter, Facebook, YouTube, Amazon, Snap, OTT’s etc), Tech platforms (aggregators like Ogury, Taboola, etc) and last being affiliate companies. For a brand advertiser, the ideal fund distribution shall be, around 60-70% with publishers (even using a programmatic platform, most spends are using PG with publishers), 20-25% with tech platforms and rest with affiliates. While these percentages will be different for different businesses based on the stage of evolution they are in..

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As the CTV landscape evolves, contextual AI is becoming essential for advertisers, addressing key challenges like targeting limitations, transparency issues, and lack of real-time insights. Jon Wallett, VP of Sales, East Coast at Seedtag, emphasizes that innovation in contextual targeting is crucial for future success. Seedtag's contextual AI, Liz, enables brands to develop effective audience strategies, enhance creative messaging, and gain valuable insights, all while adapting to real-time trends. Wallett argues that embracing these advancements will drive greater transparency and more inclusive, interest-based targeting, making contextual AI indispensable for modern advertising. Watch the full interview here to learn more 📺 : https://lnkd.in/eJ9Q3PDJ #ContextualAI #CTVAdvertising #InnovationInMarketing

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A business without clear intent is like a car without gas—it won’t move forward. A Truckload of Data - Check ✅ Funnel Touchpoints - Check ✅ Target Audience - Check ✅ Campaign Assets - Check ✅ Intent - Absent This is a formula for failure. Why? Because without the right intent, all your efforts blend into the market noise. For example, you can’t personalize content, run precise ads, or effectively nurture leads if you don't understand your prospects' level of intent. That’s why: onitmartech AI. #BusinessStrategy #DataDrivenMarketing #LeadNurturing #MarketingIntent #Personalization #TargetAudience #SalesFunnel #CampaignSuccess #OnitmartechAI #IntentMarketing #DigitalMarketing

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Want to master Meta paid ads and maximize your ROI? 🚀 In this video, I reveal the top strategies we use at our 7-figure agency. Learn how conversion-focused campaigns, specific audiences, creative testing, and lookalike audiences can transform your ad performance! 🔄 And don’t forget the power of retargeting to capture those hot leads who visited your site! Want to multiply your results? Follow for tips on scaling, client retention, and lead generation! 📲 #marketing #stealth #whitelabelmarketing #onlinebusiness #metaads #seo #onlinemarketing #marketingdigital #marketingstrategy #marketingtips #instagram #socialmedia #digitalmarketingagency

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When’s the last time you conducted a funnel analysis? 🧐 77% of consumers say their top priority when transacting online is quickly accomplishing what they set out to do. Analyzing how users flow through your funnel and interact with your platform can help your product team evaluate how intuitive it is. 🚦 Conducting a funnel analysis allows you to: ❇️Find drop-off and friction points ❇️Optimize user experiences ❇️Reveal technical errors ❇️Make iterative improvements and data-led decisions ​​❇️Understand visitor demographics ❇️Refine your messaging ❇️Validate your designs Learn how to select the right tool to complete your funnel analysis ➡️ https://lnkd.in/gsG-RXzn

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Capture the hearts and minds of your target audience with ZEPIC's hyper-personalized marketing! Explore how ZEPIC, Inc. empowers marketers to create tailored experiences that resonate with customers on a deeper level. Click on the link below to uncover the secrets to driving engagement, loyalty and sales through the personalised strategies of ZEPIC! https://lnkd.in/ddxXbgWN Want to elevate your marketing game? DM me to book your first free consultation call. #targetaudience #customers #persoanlisedmarketing #brand #branding #brandbuilding #BusinessConsultants #businessdevelopment #GrowWithSaransh #businessgrowthconsultant #businessgrowthexpert #BusinessGrowth #marketingconsultant #marketing

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Fintech companies are increasingly tapping into their transaction data to power ad platforms, with PayPal being the latest to jump into the game.  Dr. Mark Grether, who previously led Uber’s billion-dollar ad business, announced that PayPal Ads is set to launch in time for Black Friday. Leveraging data from over 400 million PayPal users, 90 million Venmo users and the 225 billion transactions processed by its merchants, PayPal’s new ad network will allow advertisers to target their ideal clients more precisely and to measure conversions more effectively by handling the whole customer journey, from seeing an ad for a product to paying for it. Initially, ads will run PayPal owned properties such as PayPal, Venmo and Honey. However, starting next year, PayPal Ads will expand to its network of more than 30 millions merchants. Fintechs like Klarna and Revolut are also developing their own ad network to capitalize on their transactions data. Modeled after Retail Media Networks (RMN) that have emerged from retail giants Walmart and Amazon, that allow anyone to display ads in their marketplace and leverage their transactions data, the industry calls those ad networks launched by financial firms Financial Media Networks (FMNs). According to emarketer, ad spend on these networks will quadruple in the next two years on those networks to reach 1.5 billion USD in 2026. This rising importance of fintech data in advertising is driven by the decline of third-party cookies, increased privacy regulations around the world and limitations imposed by private platforms such as Apple that makes it harder for advertisers to track users online. Tech entrepreneur James Borow summarized this shift from behavioural ad networks like Google and Facebook to ad networks powered by transaction data in a recent post on X: “Payments are the new cookies (no matter what Google says about them) and Shopify has one of the best hands to play in ads as a result.“ Companies that have access to transaction data indeed have an increasing competitive edge in targeting consumers. Amazon, with $46.9 billion in ad revenue in 2023, is a good example. Shopify, whose e-commerce and payment platform power no less than 4 millions online stores, keep refining its ad network called Shopify Audiences and recently started allowing advertisers to exclude current customers from their campaigns’ target audiences. As someone who launched a fintech relying on transaction data to recommend financial products, I’ve been expecting this shift for a while. Companies with logged-in users and transaction histories hold a powerful advantage. PayPal, Klarna, Shopify and Revolut are just the beginning, and I would be surprised if the likes of Stripe or Adyen didn’t launch an ad network of their own at some point. This story was initially published in this week’s issue of Global Fintech Insider. To read the newsletter in full, click the link in the comments.

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Are you overwhelmed by the complexities of optimizing your Google Ads campaigns? You’re not alone! Achieving success with Google Ads requires foundational knowledge and an ongoing commitment to strategic monitoring and adjustment. If you’re not sure where to start, we’ve got you covered with our guide to advanced Google Ads optimization. 🙌 Learn more about proven techniques to improve click-through rates, costs per click, and conversion rates: https://hubs.li/Q02yhwkP0 #GoogleAds #GA4 #CPC #CTR #ConversionTracking #BiotechMarketing #LifeScienceMarketing

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Great that Meta is directly sharing this data Considering majority of this video consumption is on reels and Meta since they mentioned (in earnings call) 50% of their reels is based on interest and powered by AI, such high video lengths is a good testament of their system Brands (and agencies) should avoid obsessing over video length and more on the "what is communicated" and "how it is communicated" in the video Infact we have noticed longer ads have better conversion rates as they are able to attract and qualify the audience well Nothing is too long, only too boring

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