Siva Nadarajah

Siva Nadarajah

Bridgewater, New Jersey, United States
9K followers 500+ connections

Articles by Siva

Activity

Publications

  • Signals from Noise: Making the Most of Social Media Intelligence

    IMS Health

    Does social media intelligence matter for pharma?

    This paper answers that question by examining the role social media plays in the various stages of the product life cycle, highlighting the value of ongoing systematic monitoring, exploring the untapped potential of predictive listening and citing examples of the tangible benefits from social intelligence.

    The rapid spread of social media has created rich opportunities for pharmaceutical companies to access unfiltered, organic…

    Does social media intelligence matter for pharma?

    This paper answers that question by examining the role social media plays in the various stages of the product life cycle, highlighting the value of ongoing systematic monitoring, exploring the untapped potential of predictive listening and citing examples of the tangible benefits from social intelligence.

    The rapid spread of social media has created rich opportunities for pharmaceutical companies to access unfiltered, organic insights into how patients and other stakeholders perceive and interact with brands, or experience and manage associated diseases. It also provides a new channel for engagement with the industry’s fast-expanding customer base.

    Other authors
    See publication

View Siva’s full profile

  • See who you know in common
  • Get introduced
  • Contact Siva directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Siva Nadarajah in United States