Sarah Guckes

"Is your organization aligned and ready for ABM success? 🤔" In this week’s podcast episode, Jessica Fewless and Andrea Frazier break down what it really takes to make ABM work: ✨ Alignment: Across your organization on ICPs, target accounts, and revenue goals. ✨ Readiness: Researching your tools, ensuring your data is clean, and using your tech with purpose. Spoiler: Technology alone isn’t a strategy—it’s about how you prepare and use it. Ready to rethink your ABM approach? 🎧 Check the full episode in the link in bio!

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On this episode of The B2B Marketing Mindset, we debunk the myths around selling marketing services companies with expert insights from Todd Taskey of Potomac Business Capital. Todd shares his knowledge on maximizing company value through innovative transactions tailored for CEOs, Founders, and Entrepreneurs. See more at the link in the comment.

Why do you want to do #ABM? Our firm has started every ABM engagement with this question for the last 8 years. What does it tell us? 1. The expectations they are placing on ABM 2. What is inadequate with their current demand strategy 2. The differences in opinions across the stakeholder team about ABM 3. If there are over-sized impressions of what ABM can actually accomplish This provides us with a clear direction on where we need to start with a client. Is there basic education and alignment needed around the definition of ABM? Do we need to set (or reset) expectations on what can be accomplished in an initial ABM rollout? Are there basic demand elements that need addressing before diving into ABM? That last point is an important one. A lot of marketing teams think that by moving to ABM they will solve all their pipeline generation issues - basically hitting a reset button on demand and all the prior challenges will be solved for. Unfortunately, its not that easy. The foundations of good marketing still need to be there. Common challenges we see are: 1. Mis-alignment between sales and marketing, 2. Lack of a clear definition and alignment around the buyers' journey 3. A siloed tech stack that is underutilized and lacks use cases and workflows 4. Teams that are focused on measuring success on "last touch" MQL attribution Any of this sound familiar? What are some of the things that have tripped up your successful rollout of ABM?

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In this insightful interview with Ann Fellman, CMO at Bloomerang, discover how nonprofits and small businesses can tackle email marketing challenges, optimize donor engagement, and enhance campaign success through personalized strategies and integrated efforts. Read More: https://lnkd.in/d2cKhNdP #martechcube #mtc #mtcinterview #emailmarketing #marketingchallenges #personalizedstrategies #annfellman #bloomerang

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It’s #Workshare Wednesday and we’re focused on account-based marketing. #ABM is a powerful tool that allows brands to target and engage audiences of one, few, or many. April Six creates account-centric ABM programs that combine AI-driven dynamic segmentation with innovations for advanced delivery & reporting. Visit https://bit.ly/3VhcyWF to learn how we’ve leveraged ABM to help B2B brands understand & connect with prospects. And watch for the next case study post showcasing how we helped semiconductor leader AMD transform its acquisition of new accounts through ABM. #agencylife #digitalmarketing

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Check out Jennifer Haferbecker, CPSM's insights on navigating uncertainty in her latest article for the SMPS—Society for Marketing Professional Services Marketer = The Race for Growth: Marketing Strategies to Navigate Uncertainty! These growth strategies are a must-read for any #AECleader 👇 https://lnkd.in/gAwbyMrR #AECgrowthstrategies #AECMarketing #FractionalCMOforAEC

On this episode of the podcast with guest, Susan Baier, Drew and Susan explore the strategic significance of incorporating research data into agency operations. Susan provides in-depth insights on how agencies can enhance client trust, optimize marketing strategies, and differentiate themselves in a competitive marketplace through dedicated research. Click here to listen to the full episode: https://lnkd.in/g7eYAAiF

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Effective #directmail campaigns are built on strategic planning and precise execution. Our Account Services team has compiled four essential steps to elevate your direct mail initiatives, from defining clear objectives to implementing continuous testing for optimal results. Prepare for 2025 with a fresh look at direct mail strategy—discover how these proven practices can refine your approach and drive meaningful results.! https://lnkd.in/gtAwwCgt

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The rapid rise of digital marketing set direct mail back for a time, but today’s direct mail has evolved and is more highly effective than ever. Here are five ways direct mail has adapted to the changing needs of marketers. > https://bit.ly/3wcQ7bi #PIP #PIPBlog #DirectMail

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What are you doing with your customer insights once you survey them or receive reviews? This feedback can be turned into marketing messaging gold! https://hubs.ly/Q02KcRtR0 Stay up to date here. https://hubs.ly/Q02Kdfzq0

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In this 90-minute session, presented by Pam Perdue and Kimberly Boatwright, CAMS, CRCM,FLE, we’ll dive into how your institution’s digital marketing efforts could be causing major redlining issues and what you can do to mitigate those risks. 🗺💰 ✨ Streaming live May 23rd, you’ll come away from this session understanding how digital marketing practices can violate fair lending laws. Together, we’ll discuss: - The increasing risk of digital redlining. - Recent enforcement actions related to digital marketing and redlining. - Which internal policies and procedures you need to pay particular attention to. - Tips for working with the marketing department to appropriately address common pitfalls. 📌 learn more here: https://lnkd.in/eRkHF57s #Redlining #RegulatoryCompliance #Compliance #ComplianceResource

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Struggling to get your marketing message noticed? Learn how to create impactful direct mail campaigns that stand out! Our latest blog post, "How to Launch a Direct Mail Campaign in 12 Steps," provides: ✅ Step-by-step guidance ✅ Expert tips for compelling design and copy ✅ Insights on personalizing your message ✅ Strategies to measure and optimize results Don't let your marketing efforts go unnoticed! LINK to the post in the comments below. #DirectMail #MarketingTips #MarketingStrategy #Sharpdots 

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📬 Discover the latest trends in direct mail with the new 2024 State of #DirectMail #Marketing Report! Dive into key insights that can elevate your marketing strategy now: https://hubs.li/Q02QBJF10

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It's not what you sell - it's what you share. Transform your brand from a product and service promoter to a trusted industry expert. Our Strategic Earned Marketing EVP Kellie Kennedy shared some insider tips on leveraging contributed content to build authentic connections with your audience and establish thought leadership. Read the full blog here and let us know your thoughts!: https://lnkd.in/gb3aRvkR #ThoughtLeadership #ContentMarketing #ContributedContent

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Is Your Association's Brand Voice Lost in the Crowd? Strong brand communication is your bridge to member growth! Our latest blog explores how to: ✔️ Craft a clear message that resonates with members & prospects. ✔️ Build trust & credibility through consistent communication. ✔️ Align your brand strategy with your marketing efforts. ➡️ Learn how to unlock growth for your association: [https://hubs.ly/Q02Cf7VP0] #AssociationMarketing #BrandCommunication #MembershipGrowth https://hubs.ly/Q02Cf7VP0

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#BFCM is just days away... but let's talk about what happens after. Join marketing experts ★Allison McGuire (Paper Mart) and Christy Parrish (Cordial) for a post-BFCM workshop about turning holiday shoppers into year-round customers. You’ll walk away with: retention tactics, revenue strategies, and actionable tips to turn 2024’s BFCM results into 2025 growth. Registration link in the comments ⬇️

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Don’t discount your own data. 📣 Johanna Shirman, Enterprise ABM Strategist at Madison Logic, explains that leveraging your own data is key when developing your target account list. By having a cohesive approach to how you leverage both first-party and third-party data – you can build better target account lists, and better set yourself up for ABM success. Combining this data ensures you're maximizing your ABM efforts by focusing on those ready to engage. Watch the full video on-demand here: https://hubs.li/Q02wgDxP0 #abm #marketing #data #b2b

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