Shannon Light Stegner

📚 Serendipity struck at Powell's Books in Portland! I stumbled upon Mike Kim's "You Are The Brand" - a book I've been eager to explore. As I settled into a cozy corner of the hotel lobby, I was reminded of the irreplaceable joy of holding a physical book. In our digital age, there's something magical about the tactile experience of turning pages. Anyone else feel this way? Diving in, I knew I bought the right book when I read: "For so much of our lives, we see ourselves through the lens of a company, organization, or role rather than the skills we possess or who we inherently are. We fail to see our unique expertise." How often do we define ourselves by job titles, overlooking our unique skills? Focusing on the life we want to live is the way to see ourselves not what job titles we have had. I'm excited to uncover more gems of wisdom. I'm curious: Have you read "You Are The Brand"? How do you approach your personal brand? #PersonalBranding #YouAreTheBrand #ProfessionalGrowth #SelfDiscovery #PowellsBooks

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To anyone wishing to help the victims of the devastating Los Angeles wildfires, please be wary of scammers (unfortunately, this needs to be said.) Ensure your donations go to actual people affected and not scammers, with these two options: 1) GoFundMe.org has an official 2025 Wildfire Relief Fund, which they use to provide direct relief to people in need after a wildfire. The donations allow them to send critical cash grants quickly and directly to people who need them. https://lnkd.in/grvfgyYr 2) As well, they have also compiled a centralized hub of all VERIFIED fundraisers related to the LA wildfires, with those impacted by the Pacific Palisades, Hurst, and Eaton fires in the section nearest the top. https://lnkd.in/gpDhhwgv

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Generating content for a brand doesn't have to be painstaking. Restoration Healthcare in Irvine is taking a new approach to treating patients with complex conditions, and needed to clearly communicate what patients can expect. We sat down and walked through the questions their patients and prospective patients asked them. From that time, we were able to film over thirty videos in two days. Those videos combined with photos taken during that same time provided a year's worth of content and have been recycled as blog posts, social media posts, email campaigns, and website content. Our team will help you create a year's worth of content in two days. Contact Whole Brand Agency Today! #healthcare #marketing #content

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🔮 What’s Ahead for 2025? The future of the digital, marketing, and creative industries is taking shape. Cella's 2025 Predictions explores the trends, challenges and opportunities you need to know to stay ahead. This mini eBook guides you to navigating what’s next, from AI advancements to talent strategies and emerging technologies. Read on to learn more! bit.ly/4iSq7FJ #2025Predictions #MarketingTrends #Cella #RandstadDigital

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🎉 Really excited about this one.... An interesting thing is happening in the performance marketing ecosystem: digital media has become slower and more aggregated in terms of feedback, while OOH and DOOH have become more granular with faster reporting, meaning there's a 'meeting in the middle' and OOH is earning its rightful place in the sales funnel. There's a lot to unpack, but looking forward to chatting on it! #performancemarketing #ooh

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Another personal post... Our son, Miller, just spent two weeks playing Mark Cohen in Children's Musical Theater of San Jose's production of Rent. I'm not sure I've ever been so happy for him. It was the role of a lifetime and hopefully a stepping stone to his future career. I've been reflecting on this tour de force of a production and thinking about what it takes to be successful. Top of mind for me as we integrate our new organization is creating and nurturing a culture of trust so we can move faster and be successful. 🌟 Be open to notes. Miller, the entire cast, and the directorial team have to listen to each other to pull off a successful production. I want everyone on my team, especially junior team members, to open my eyes to what they think can be done more effectively. I also want to be able to mentor them in a way that helps them grow and builds them up. Their success drives the success of the organization. 🌟 No one succeeds alone. It takes an army of talent to pull off CMT productions. The kids on stage are supported by makeup and hair artists, costume designers (ask me about the time I was tasked with weaving a mechanism into Cinderella's dress so that her ball gown would "magically" appear as she spun in circles on stage... 😨), prop managers, musicians, directors, vocal coaches, caterers...there are just too many professionals to mention. These performances don't happen without a team of people who care about each other and the success of the group. #proudmom #teamwork #trust

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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As Kyoko Minegishi mentioned, brands should focus on building a tribe that you care about and that, in turn, cares about you. In today’s fragmented and scattered global markets, creating a tribe on a global scale, beyond your local market, is truly an art. Rather than engaging in a battle for a small, limited slice of the market with local competitors—leaving consumers fatigued—you can instead connect with the portion of the market that genuinely aligns with your brand (well... which is bigger and profitable as well).

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Feeling stuck with your Martech stack? You’re not alone. Cella has worked with a client facing similar challenges, helping them simplify systems, improve processes and see real results. Cella's tailored solution turned confusion into clarity and set them up for success! If you’re ready to feel confident in your Martech investments, I'm here to help. 📖 Want to learn more? Read the full case study here! bit.ly/3VlZ9MA

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Feeling stuck with your Martech stack? You’re not alone. Cella has worked with a client facing similar challenges, helping them simplify systems, improve processes and see real results. Cella's tailored solution turned confusion into clarity and set them up for success! If you’re ready to feel confident in your Martech investments, I'm here to help. 📖 Want to learn more? Read full case study here! bit.ly/426OZDV

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If given just 5 seconds to decide where I’d most like to be professionally for the balance of my (paid) career, it would be leading “brand design and rebranding.” This article from Zachary Petit at Fast Company expands the scope of how we might apply design to rebranding in culture-changing ways, starting with a redesign of society (easy peasy). What would YOU add to this list of redesigns that could change the world? #possibilities #design #brandinnovation

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New to Portland? Ready to make your business stand out in the local market? 🌟 Whether you own a coffee shop, a boutique, or a tech startup, mastering local SEO is the key to attracting customers in Portland and driving more foot traffic to your store. https://lnkd.in/gPeRxRje Ready to boost your Portland business’s online presence? Don’t miss out on these essential SEO tips! Need expert help? Hoopla Digital Marketing is here to help your Portland business thrive online. Contact us today to get started! #LocalSEO #PortlandBusiness #PDXMarketing #SEOforSmallBusiness #DigitalMarketing #PortlandSEO #GoogleMyBusiness #OnlineVisibility #PortlandSmallBiz #SEOExpert #SEOGrowth #HooplaMarketing #PDXGrowth #SmallBizTips #PortlandEats

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What do spring flowers and B2B corporate trees 🌲 🌳 🌴 have in common? More than you would think 🧐 Find out with this short read 🔖 https://lnkd.in/gEajfuW5 LBDigital >> Third party data that doesn't suck 🥤 #businessdata #corporateidentity #businessmarketing p.s. You may know that Apple owns Beats, but did you now that Mobeewave payment services is also on their domain tree?

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Seattle businesses, are you ready to elevate your brand? Discover how social media marketing can help you connect with your audience and grow your business. From optimizing profiles to creating engaging content, learn proven strategies to thrive. https://lnkd.in/gtUMSWc3 Contact Hoopla Digital Marketing today and let’s create your success story! #SeattleBusiness, #SocialMediaMarketing, #DigitalMarketing, #SeattleWA, #MarketingTips, #LocalBusiness, #GrowYourBrand, #SeattleEntrepreneur, #SocialMediaStrategy, #HooplaDigitalMarketing, #BusinessGrowth, #SeattleSmallBusiness, #OnlineMarketing, #MarketingForSuccess, #SeattleLife

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Building Trust or Driving Leads? Why the Best Marketing Strategies Do Both It’s surprising how often businesses treat branding and demand generation as opposing forces, choosing one at the expense of the other. But here’s the thing—both are revenue drivers, and both are critical for sustainable growth. ✅ Brand builds trust and loyalty. People want to buy from people—and businesses—they trust. A strong brand helps you create that emotional connection, making it easier to win customers and keep them coming back. ✅ Demand captures interest. It drives quick wins, filling your pipeline and delivering results today. This might sound like Marketing 101, but it’s a strategy that’s too often overlooked. In competitive markets, a strong brand isn’t just a “nice-to-have”—it’s what keeps your business human, differentiated, and resilient as new players enter. Check out my latest blog post https://lnkd.in/g4VJ8s2z to learn more about why brand and demand need to work hand-in-hand. (Yes, I just did that.) Would love to hear—how does your team balance long-term brand-building with short-term demand-gen goals?

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"Diversity" is on the tip of everyone’s tongue these days. But what does diversity mean when it comes to marketing? And why is it important? I'll be answering those questions in my upcoming webinar on Wednesday, May 1st with NAWBO Sacramento Valley Chapter. Register now: https://hubs.la/Q02tYv6p0 See you there! #Diversity #DEI #DiverysityEquityInclusion #DiversityInMarketing #Marketing #MarketingTips #Webinar #NAWBO

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What's your local marketing strategy looking like for 2025? Multi-location brands are missing untapped revenue by neglecting their local strategies. Click below to learn more!

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Today’s modern consumers – especially women – are more multifaceted than ever before. How can brands break through? According to Cristina Wells, SVP Marketing, Subway, it's about delivering content and engaging guests in a much more meaningful way. "Consumer needs must be at the center of everything we do." For more insights check out the full webinar, Women Leaders Redefining Restaurant Marketing: https://okt.to/htPMeG #restaurantmarketing #subway #womeninleadership

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