Scott Goebel

Understanding what your team members are passionate about, even if it can shift them to a different team, is essential in employee satisfaction, team loyalty and talent retention. It doesn't take much to start the conversation, but it does take the ability to truly listen to what drives your team. If you're able to help facilitate these career aspirations, you'll be making a positive difference in their careers and lives…which is what all team leaders should strive for. #teamleadership #leadership #leadershipgoals

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Endless, unproductive meetings kill time and quality decisions. This article cuts through the noise with three key questions to ask before you hit "schedule." Is it even needed? What's the goal? Who needs to be there? #increaseproductivity #timemanagement #meetingeffectiveness

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"The real power of #AI isn’t replacing humans—it’s supercharging humans," says Merkle’s Global President Pete Stein. Read how this emerging tech is providing businesses with better insights and #CX in Forbes: https://bit.ly/3ORBxvE

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Feeling stuck with your Martech stack? You’re not alone. Cella has worked with a client facing similar challenges, helping them simplify systems, improve processes and see real results. Cella's tailored solution turned confusion into clarity and set them up for success! If you’re ready to feel confident in your Martech investments, I'm here to help. 📖 Want to learn more? Read the full case study here! bit.ly/3VlZ9MA

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Feeling stuck with your Martech stack? You’re not alone. Cella has worked with a client facing similar challenges, helping them simplify systems, improve processes and see real results. Cella's tailored solution turned confusion into clarity and set them up for success! If you’re ready to feel confident in your Martech investments, I'm here to help. 📖 Want to learn more? Read full case study here! bit.ly/426OZDV

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The only true way to reduce ratings 'bounce' is by increasing the sample size, and that is not part of these proposed changes.

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Some great iSpot.tv data in this article from MediaPost. Subaru taking wins in Oct and Q3 for ads creating the most purchase intent!! Some major spend increases by OEM's, pretty much centered around sports for strong reach, but ad impressions were down! Spending more for less impressions, except on streaming where manufacturers like Hyundai and Toyota grew share of voice and impressions. Like brands in other verticals, automotive is leaning into CTV for sports for efficiency and better ROI! #programmaticadvertising #streamingTV #CTV

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Smart move! Best practice is generally two DSPs (three max). The reason to use more than one is because each has its own strengths, in many cases technologies, and audience data & targeting capabilities. Layering this with a CDP that can directly integrate with the DSPs for real-time audience activation, as well as ingest and unify various IDs & leverage data clean rooms for identity resolution (I.e. The Trade Desk UID 2.0, LiveRamp RampID, etc) is a recipe for success - for both advertising performance and customer experience.

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To be the most effective leader for your team you need to look beyond simple verbal direction and embrace the concept of leading by example. Demonstrating what it means to learn, adapt and overcome obstacles shows your team ways to solve problems and sets the foundation for a leadership pipeline in your organization. This article describes 5 strategies to both sharpen your own leadership skills and build a culture of development for your team. #leadershipskills #teamleadership #teamdevelopment

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Excited to share some strategic insights on accomplishing key goals in email marketing! It's time to ditch the one-size-fits-all approach. Personalization and targeted messaging yield better results. Small changes can lead to big impacts. Embrace experimentation and adaptability to drive meaningful change. Leverage customer insights to tailor email programs. Understanding your audience is crucial for delivering relevant content. Instead of sticking to the same old playbook, let's proactively seek out areas for improvement. Embrace a culture of innovation and evolution. Don't go it alone. Engage with vendors and tech partners to tap into their expertise and resources for mutual success. Let's elevate our email marketing game together! 💼✨ #MarketingStrategy #Innovation #Collaboration

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Today's car shoppers overwhelmingly choose to research vehicles online before ever stepping foot on a dealership lot. So, a dealership's ad campaigns must be on point to capture a consumer's attention. But with so much competition, how can dealers make their ads stand out? #automotive #dealership #marketing #zerosum

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I had the opportunity to sit down with Lauren Reyes, Marketing Director at Elmer Hare Ford, to discuss Automotive digital trends for 2025. One standout theme from our conversation—and a major highlight of this week's Modern Retailing Conference (hosted every November by the Pasch Group)—was the importance of personifying not just your data, but your dealership. This concept is shaping up to be a pivotal strategy as we move into the next era of modern retailing. PCG Digital Brian Pasch

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🔮 What’s Ahead for 2025? The future of the digital, marketing, and creative industries is taking shape. Cella's 2025 Predictions explores the trends, challenges and opportunities you need to know to stay ahead. This mini eBook guides you to navigating what’s next, from AI advancements to talent strategies and emerging technologies. Read on to learn more! bit.ly/4iSq7FJ #2025Predictions #MarketingTrends #Cella #RandstadDigital

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Really proud of the work we've done and continue to do with our longstanding partner, CarParts.com! 🚘 Dive into Incubeta's latest case study in collaboration with CarParts to see how Marketing Mix Modeling (MMM) proved the true value of their TikTok media investment. Read more here: https://lnkd.in/eJtDaTCn If you're interested in finding out more about our TikTok Paid Media and Creative capabilities, or how MMM can help your business, please reach out! #MarketingMixModeling #DigitalMarketing #CaseStudy #TikTokAds #TikTokCreative #TikTokCreativeExchange #TTCX

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Exciting changes in Inspire Brands’ advertising strategy! 🌟 At Inspire, they’re marketing team was juggling among four or five different Demand-Side Platforms (DSPs) for its ads. This often led to viewers seeing the same ad multiple times, which isn't ideal. To fix this, Inspire decided to simplify things. Now, Inspire is mainly using the Yahoo DSP for its streaming and online video ads and Google's DV360 for display ads. This brings the total DSP count down to just two. Here's why this is great: With fewer DSPs, people see Inspire’s ads less often, making the viewing experience better. Yahoo’s ConnectID works really well with Epsilon’s CORE ID (Inspire’s data partner). This means Inspire can match its ads to the right people more accurately. Managing fewer platforms makes its job easier and lets Inspire focus more on creating great ads. This strategic move helps Inspire reach its audience more effectively and make smarter use of advertising budget. 🚀 #DigitalMarketing #AdTech #AdvertisingEfficiency #CustomerExperience

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🚗 PCG Digital’s Latest White Paper is here! Discover the power of Lifecycle Marketing for Automotive with our newest resource. In this white paper, you'll follow Maggie, a prospective car buyer, as she navigates her car-buying journey. Explore every digital touchpoint she interacts with and discover actionable insights to enhance your dealership’s marketing strategies. By the end of this white paper, you'll have a clear roadmap for developing effective digital strategies through a Lifecycle Marketing approach, positioning yourself to connect with car buyers at each point of their buying journey. Finally, an Automotive resource that emphasizes the importance of data personification ✔️ Download your copy here - https://lnkd.in/eeFS-2pp Denise Galiatsatos Brian Pasch Glenn Pasch Brian Larkin, MBA Michele Kowalski

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What’s a relationship without trust? My colleagues, Kelly Boyle and Mike Olson, help to break down three ways agencies can foster more trusting, fruitful, and lasting client relationships: https://ow.ly/1QUi30sEPcv #Agencies #ClientRelationships #DigitalAdvertising

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