Sean Cunningham

Insightful commentary on the impact of political ad spend on local advertisers from Clelia Zattoni "Political ad spend drives saturation and inflates CPMs, particularly for local and regional businesses caught in political hotbeds. For example, we had to guide a furniture advertiser to reallocate their budget away from [specific] ZIP codes and congressional districts to avoid the rising CPM costs driven by political ad buys." AdExchanger

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Ahead of this major election, we're beginning to see an influx in diversified campaign strategies that blend traditional and emerging digital platforms like DOOH to engage with audiences. Given its targeted, dynamic advertising potential in public spaces, a programmatic approach can help maximize reach and impact while optimizing ad spend.

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The lines between linear and streaming TV have blurred, but ad sales haven’t caught up. It’s time to change that. As a recent article from TVREV wisely points out, consumers don’t differentiate between linear and streaming. They see “TV.” The industry ought to follow suit. A standardized solution that categorizes content rather than channel will help to deliver a more consistent, streamlined experience for advertisers, agencies, publishers AND consumers. A more uniform delivery ecosystem, like the one we provide at XR, opens the door for a common framework of ad identification such as AD-ID, LLC, which can mitigate critical pain points like cross screen measurement and ad collision. Read more: https://bit.ly/4cXwap6 XR Extreme Reach #AdID #Linear #Streaming #Measurement #Advertising

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Retail media networks need a deeper integration of DOOH with all its elements (The Media Leader): Sam Knights, CEO of SMG. The halo effect highlighted by Co-op and Circana’s study emphasises the huge potential wins to be had by integrating OOH into retail media network offerings more seamlessly. We’ve used a combination of retailer data, insights and previous campaign learnings to inform optimal site selection, creative direction and strategy. This data-centric […] #DOOH #digitalbillboards #digitalsignage

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Today's marketers are turning to nontraditional advertising formats to garner consumer attention, thanks to a highly fragmented marketing environment where mass media moments are few and far between. Mother New York strategist Evan Giordano sums it up nicely: "You can’t rely on advertising around a piece of culture anymore and expect that anyone and everyone will see it, because they won’t.” #Marketing #NontraditionalFormats #MarketingTrends

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It’s a fascinating time to be harnessing the many dimensions of influence. (Also, leave it to Natalie Lieblick to share timely pointers on influence and the actual cosmos all in one post :)

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Why should political buyers warm up to CTV this season? Magnite's Head of Political Demand Erik Brydges spoke to AdExchanger about how political buyers are effectively using programmatic and ACR data.

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Why should political buyers warm up to CTV this season? Magnite's Head of Political Demand Erik Brydges spoke to AdExchanger about how political buyers are effectively using programmatic and ACR data.

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To build a brand and establish yourself as a #thoughtleader, utilizing #PR to create a strong and positive public image is paramount. There’s a certain magic to it. The right story, told to the right media outlet, at the right time, can shape mainstream conversation and shift public perception on almost any topic. The right way to make that magic for maximum exposure? A combination of proactive media and reactive media. Read more in my piece for Advantage Media a part of the Forbes Books Authority Network. https://lnkd.in/dhxErTgH

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Perhaps you noticed media costs increasing on some key digital platforms leading up the Presidential Debate.... well you are not alone! Check out our summary and POV on what to expect and what you can do as election season continues to heat up. #media #mediaplanning #agency #analytics https://lnkd.in/g83jUYmA

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📺 TV advertising has evolved dramatically, shifting from age-and-gender targeting to advanced audience-based buying. Alison Levin, NBCUniversal’s president of advertising and partnerships, discusses this transformation on the latest AdExchanger Talks episode. Discover how advanced targeting improves ad relevance over traditional demo-based methods. Tune in to hear more!🎧

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Each year #theARF tracks questions posed by the industry and releases a report on the FAQs received. In 2023, industry members were most interested in marketing issues, media issues & platforms and creative issues. The ARF discusses those questions, and the answers, in a new report available to all members. #advertising #marketing #media #publishing #broadcasting #research #advertisingresearch

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In episode 13 of #ThePubWayPodcast, Tina and Mike sit down with Keith Gooberman, CEO and Co-Founder of Pontiac Intelligence, to discuss the role of DSPs in the CTV space, contextual advertising, and the upcoming 2024 Pontiac Summit, bringing together industry leaders across the ecosystem. During the episode, they covered: 🔐 Pontiac Intelligence and the changing privacy landscape 📺 The Role of DSPs in the CTV Space 🌐 The evolution of contextual advertising 🎧 Listen now: https://lnkd.in/exafzaDw #CTV #Publishers #AdTech #ContextualAdvertising Seedtag

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Digital PR is the science of reaching specific people with your news. Here is the latest in terms of trends...

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ICYMI: OAAA-commissioned survey shows 76% of consumers have recently taken action after seeing a DOOH ad: NEW YORK, April 30, 2024 — The Out of Home Advertising Association (OAAA), has released the findings from a survey conducted by The Harris Poll on the efficacy of digital out of home (DOOH) advertising. The study found that 73% of consumers view DOOH ads favorably. Most notably, consumers ranked DOOH as the medium that […] #DOOH #digitalbillboards #digitalsignage

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🤯 AI is finally making the dream possible - targeting audiences by emotional state vs. demographics 🤯 Top Golf's emotional targeting strategy has yielded impressive results by using Cognitiv's AI to predict when consumers are most likely to be receptive to Topgolf's messaging, considering factors like weather, time of day, and day of the week: 47% increase in click-through rates 33% reduction in cost per acquisition 25% decrease in cost per click https://lnkd.in/gNm2k9ii

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Nich Weinheimer was built with a brain for #retailmedia. Check out his thoughts on 2025 trends and how our industry shakeups you can use to prepare your strategies. 👇

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