Sarah Kennedy Ellis

It's uncommon to see innovation in a product that has been chugging along at the same level for decades. But Mark Adams, Keeri Tramm, Holden Page, and Bo Frize are building something special with our RealTrends Verified business. For those that don't know about RealTrends Verified, it's the one real estate rankings program that uses double-verified data (from the agent and their brokerage). Steve Murray and Tracey Velt had been operating the rankings for decades before we acquired the business. Ever since we acquired the business, we've noticed that our ranking pages have pretty impressive SEO juice. Try searching for "best real estate agents" or "best real estate agents in Texas", and you'll see a RealTrends page pretty high your results. This year, we're going to start leveraging this SEO juice with an expansion of RealTrends Verified into city pages. Now people will be able to search for "best real estate agents in Dallas", and find top agents in their city. We'll drill down even further into neighborhoods and zip codes in the coming years. If you're a brokerage or team leader, or a top agent in your city, please check out our new city pages! https://lnkd.in/eTGVHsaN

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For a while now, I've wanted to do an episode of Identity Architects focused on generative AI - a topic that's reshaping industries and sparking both excitement and concern. Earlier this year, the incredible Rachel Peace at Hearts & Science nominated, Sean Betts 🤓, Chief Product & Technology Officer at Omnicom Media Group, to be on the pod. Sean is a fountain of knowledge when it comes to not only the current state of generative AI but also how he sees it evolving over the coming years. In this episode, we explore: 🚀 The disruptive potential of generative AI in marketing, advertising, and media 🔍 The future of search and its implications for marketers and publishers 🧪 Using synthetic data and simulated markets for campaign testing 🛡️ Challenges in auditing AI models and ensuring brand safety Sean's insights are both thrilling and thought-provoking. As he puts it, when it comes to generative AI, you should be "50/50 scared and excited." 🎧Search “Identity Architects” on your favorite podcast platform, or click the links in the comments. InfoSum #GenerativeAI #FutureOfAdvertising #IdentityArchitects

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Today at #GoogleIO we shared lots of exciting news about how the team is working to reimagine Android with AI at its core. From updates to Circle to Search, additions to Gemini on Android and the announcement of Gemini Nano with Multimodality, it was truly incredible to see AI on Android take center stage at Shoreline. In case you missed it, check out the recap below! #GoogleIO #Android #CircletoSearch #Google

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Coda is officially part of Grammarly. Today, we completed our acquisition of Coda to bring together two trusted names in productivity that people rely on to get work done. We’re building the AI-native productivity platform customers will use to do their best work—stay tuned for what’s next.

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A big thanks to AI guru Nicole Leffer for taking marketing leaders from Cervin Ventures' portfolio companies through her "Harnessing the Power of Gen AI for Marketing" seminar today. Every time hear Nicole speak I come away with a dozen new AI tips and tricks -- and she delivered again by showing us how to build foundational skills in our marketing orgs. I won't steal her magic but here are a couple of Nicole's context-setting observations: 🤖 AI is a great assistant, not a replacement for marketing. AI can't do ALL of your marketing, especially in these early days. (So don't even think about taking humans out of the loop yet.) 🤖 Marketers using AI think they are further along than what they really are -- mostly because they don't know what they don't know. (Good news, if you're incorporating AI into workflows, you're still ahead.) 🤖 AI and the models are currently the dumbest they will ever be. If you can do great things with them now, think about what they will be able to do in the next 3-5 years. Thanks to all the Cervin companies who participated! cc: Christine Vidal, Daniel Kish, Crystal Mendes, Josh Dreyfuss, Jeanette Belashov, Justin Mota, Marwa Mhtar, Kristi Tutt, Tyler Fridley, MBA, LingRaj Patil, Phoebe Wang, Ashley Daniels #marketing #ai

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Bravo to Julie Crabill and the team at Fathom.org for this eye-opening, nuanced take on #AI's impact on American society. The research indicates not just the business and productivity impacts of AI we like to talk about, but also impacts on public policy, bipartisan viewpoints, and the growing lack of trust in the tech companies who are on the forefront of AI development. A great read and something for me to keep in mind as I work with organizations grappling with AI. Marie Gill, Gina Jeneroux, MBA FLPI, Mark Wayman, Allie K. Miller ORG AI Download the report from the Fathom site. https://fathom.org/

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ZI Labs is headed to Seattle and Chicago this week—are you around? Join us this week for two amazing events: 1) Seattle: GTM Plays Cooking Class Wednesday Oct 16th, 6 pm PT Millie Beetham and I believe in the power of signals and storytelling in GTM, much like a classic recipe. Just as cooking requires the right ingredients, timing, and techniques to create a memorable dish, a successful go-to-market strategy demands the same attention to detail.  Join us for an amazing evening of cooking, dinner and learning. We’ve got 12 amazing GTM Leaders signed up from Stripe, Outreach, Highspot, Airtable, Salesforce and more!  Have one more spot. Who is in Seattle we should know about? 2) Chicago: AI + GTM Masterclass (and then dinner), Thursday Oct 17th, 3:30 pm CT Join us this Thursday for an AI + GTM Masterclass, where we’ll explore how to blend AI into your strategy. We’ll create a recipe for success that fosters innovation and connection, moving beyond just AI copywriting. Discover how AI can save time for your sellers, brainstorm opportunities within your territory, and streamline your team’s GTM efforts. What You’ll Learn: 🔍 AI’s Impact: Discover how AI is reshaping the B2B arena and how you can leverage its power. 🛠️ Blueprint for Success: Develop a comprehensive AI readiness framework to assess your capabilities, identify gaps, and implement effective strategies. 🤝 Network & Collaborate: Connect with like-minded leaders from the Chicago area, sharing experiences and insights in a dynamic environment. 2 spots left, so don’t miss out! DM me or tag someone in Seattle or Chicago if they should join us. Let’s unlock the potential of AI together! #AIMasterclass #GTM #AI

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Local matters. QSR marketers have armed themselves with tech to reach local consumers. But there's a major gap... Brand advertising and local advertising are too often disconnected. Local media buying is fragmented. But the game is changing fast and marketers are leaning in to local advertising. Taking control with tech, and empowering franchisees like never before. Check out more in QSR! Huge thanks Danny Klein for sharing my insights on this massive white space.

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The newest pod is now live with Shailley Singh and you can hear about the first ever… MARKETECTURE LIVE CONFERENCE! To learn more go to marketecturelive.com

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Special Episode: The Trade Desk’s Ventura: Disrupting CTV, Monetization, and User Experience! In this special episode of the Refresh by AdTechGod (™), we discuss The Trade Desk's big announcement about Ventura, their new TV operating system set to drop in 2025. We chat about what this means for the connected TV (CTV) space; everything from possible conflicts of interest and the role of OEMs to how it might shake up the user experience. The panel takes a closer look at the challenges and opportunities this new OS brings, including the need for better interoperability and smarter monetization strategies. We also touch on the current state of CTV, how consumer experiences are becoming more commoditized, and what The Trade Desk’s strategy might mean for the market. Thank you to my guests: Tony Marlow from LG Ad Solutions Scott Ensign from Butler/Till Shiv Gupta from U of Digital Thank you to Azerion US for Sponsoring this episode.

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Imagine a world where marketing is no longer a maze of spreadsheets and endless meetings. ✨ Well, we’ve turned that dream into a reality with Optimizely One – the first operating system crafted for marketers, by marketers to connect everyone (and everything) together. So, what are you waiting for? Learn more about the world’s first operating system for marketing today: https://ow.ly/uQob30sFyBo

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Interesting take on the JWP Connatix merger and the state of things in online advertising....

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To all of my #agency friends - game theory!!! https://lnkd.in/ggM9N2cG If you think your #elite #partner status with your #retention #media etc. helps get eyeballs, #watch as your agency gets replaced via #workflow automation. Get there soon ----> 1. Power the #ai stack (Become a #data agency) 2. Use the #ai stack (Become a better #workflow -- prices are only going in #onedirection) #friendlyadvice #learn #fast #adapt #ai

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𝗖𝗘𝗦 𝟮𝟬𝟮𝟱: 𝗕𝗶𝗴 𝗥𝗲𝘃𝗲𝗮𝗹𝘀, 𝗕𝗶𝗴𝗴𝗲𝗿 𝗥𝗶𝘀𝗸𝘀 With CES kicking off, it’s always exciting to see companies showcase their latest technology and products. For many, this is a moment to celebrate big reveals or tease what’s coming next. 𝘽𝙪𝙩 𝙬𝙞𝙩𝙝 𝙩𝙝𝙚 𝙨𝙥𝙤𝙩𝙡𝙞𝙜𝙝𝙩 𝙘𝙤𝙢𝙚𝙨 𝙣𝙚𝙬 𝙧𝙞𝙨𝙠𝙨. Announcements at CES don’t just grab consumer attention—they also attract competitors and bad actors. For companies coming out of stealth, this is when the real challenges begin: • Is your IP protected? • Can your supply chain handle the pressure? • Are you prepared to stay ahead of leaks and threats? At T-Sec LLC, we help companies secure what matters most. 𝗣𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗜𝗣 𝗜𝘀 𝗡𝗼𝗻-𝗡𝗲𝗴𝗼𝘁𝗶𝗮𝗯𝗹𝗲. #CES2025 #CES #IPProtection #SupplyChainSecurity #IPProtection #IPProtection #ProductDevelopment #InnovationSecurity #IntellectualProperty #Confidentiality #TechLeaks #Innovation #BusinessStrategy #DesignSecurity #Cybersecurity #LeakPrevention #SupplyChainSecurity #RiskManagement #ConsumerTech #Leaks

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Excited to announce that Stigg has raised $17.5M in Series A funding! 🎉 Stigg is revolutionizing how software companies build and manage pricing models by introducing the first unified monetization platform for engineers. On a personal level, the story of Dor Sasson and Anton Zagrebelny is super interesting and inspiring, all the way from early ideation and co-founder search, to the exceptional product Stigg is today, and the exceptional team that makes this magic happen!

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🚀 Calling all Developers! Join us for an evening of tech talks, networking, and hands-on insights into unstructured data and generative AI! Constrained Sampling from LLMs: Producing Structured Output by Stefan Webb, Zilliz ➡️ Tired of free-form text from LLMs? Learn how to generate structured output like JSON or even specific formats with constrained sampling! Infinite World Generation with Outlines by Cameron Pfiffer, DevRel Engineer, .txt ➡️ Imagine an infinite world generator that’s internally consistent. Cameron’s going to show how Outlines + Milvus power this AI-driven world-building tool. BAML: Faster, Cheaper, and Accurate Function Calling—No Fine-Tuning Needed by Vaibhav Gupta, CEO, BoundaryML ➡️ Get a sneak peek into BAML, a new programming language that optimizes agent function calling—no fine-tuning required, and it's developer-friendly.

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So stoked to share that I've joined the BUDDY team as co-founder and CMO. We built the world’s first social utility app designed to strengthen your connections from URL to IRL. Our tech enables you to communicate even when cell service or WiFi is down – pretty cool imo. BUDDY transforms digital interactions into real-life relationships with a fun, lo-fi experience. It’s the best of Life360, Snapmaps, and Foursquare combined that actually prioritizes a non-toxic digital environment (no likes, no followers, no engagement metrics, no ads). Our mesh-powered tech works uninterrupted regardless of signal, essentially the ultimate Swiss Army knife for the digital age. Simply put, BUDDY helps you connect more deeply both online and offline. We're countering the attention economy and putting real human connection back at the forefront. Special shoutout to Claire Wright, our brilliant visionary and BUDDY CEO, who was featured in Forbes this week discussing the desperate need for social media to evolve and better serve the needs of the next-gen. Follow BUDDY to peep the Forbes article link. Would share here but don't want the tech overlords to suppress this post bc I've directed your attention elsewhere. More to come. ♥️

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One meeting can change your life, which is why I have just referred these two incredible people to each other: Kenneth Alston and Rick McPartlin .   Meet Rick McPartlin, a visionary trailblazer whose unparalleled expertise in Revenue Science has transformed countless organizations into thriving powerhouses, making him an unrivaled Chief Revenue Officer and the driving force behind "Living a Revenue Culture"—a philosophy ensuring that every individual and business not only survives but flourishes in today’s competitive landscape, all while empowering customers to enjoy genuine value and success!   Kenneth Alston is a visionary powerhouse in the realm of sustainability, masterfully blending innovation with practicality to create transformative business value; as a pioneering Circular Economy Innovator and co-author of 'Real Circularity', his expertise not only advances organizations into a thriving sustainable future but also inspires countless professionals worldwide, positioning him as the ultimate authority in crafting robust, future-proof business strategies that captivate and elevate. I hope you two make business magic together! Thanks My Most Trusted for making business referrals so easy. #mymosttrusted #referrals #introductions  #networking #businessnetworking #referralstrategy #referralnetworks #salesstrategy

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This thread provides hard data on how influencers.. did not influence anything. At least in the hotel industry. I've said before that influencers cannot get people to engage in complex behavior. E.g. booking travel or voting if they weren't already planning on it. I think the current investment in influencers by the DNC is great to drive hype and keep the vibes going (this is important). But it's not going to have a direct impact on turnout, and the ROI is probably not measurable (or its zero, one of the two). https://lnkd.in/gVF9qEzJ

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