Sasha Rodriguez

Brilliant and informative insight on Latin America from my fab colleague Malex Salamanques Amiel. Want to better understand why Latin America should be viewed as a "world of many worlds"? Want to understand the benefits of chaos and multiple systems? Read on and please get in touch!!!

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Mark your calendars for October 17th at 6:00 PM, because you won’t want to miss this must-attend event: Finding Alignment: Influencer Insights on Strategic Partnerships! Hosted by the American Advertising Federation – Broward & Palm Beach Chapter, this dynamic panel is designed for advertisers, strategists, marketers, influencers, and brands alike. Held at the beautiful Living Room at W Fort Lauderdale, this event promises to dive deep into the art of building successful partnerships between brands and influencers. In today’s fast-paced digital landscape, the right collaboration can make all the difference. You’ll gain insights on how to align values, objectives, and creative strategies to create impactful and authentic connections that resonate with audiences. Whether you're an established marketer looking to refine your strategy or an influencer eager to collaborate with the right brands, this event will provide valuable takeaways. The discussion will touch on how to navigate the evolving world of partnerships, stay authentic, and foster relationships that benefit both sides. Come ready to learn, network, and get inspired! We look forward to seeing you there! #FindingAlignment #StrategicPartnerships #InfluencerMarketing #AAF #AAFBrowardPalmBeach #WFortLauderdale #Influencers #FortLauderdale #PalmBeach

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On Breaking and Entering Media’s latest episode, Kate Kenner Archibald discusses the value of blending the art and science of marketing.

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“A Practical Playbook for Marketers. In Multicultural Mainstream, Tagliani not only challenges corporate misconceptions but also provides actionable strategies for brands to succeed in the Hispanic market.” Thank you Hispanic PR Blog for their thoughtful review of my new book and for recognizing the work! #multiculturalmainstream #hispanics #latinos #culturallyrelevant

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From the Beaches of Cancun to Boardrooms Worldwide: The Power of Creative Disruption At The Commitment Summit in Cancun this week, I had the privilege of working one-on-one with three visionary business owners. Each came with a unique challenge, and each left with a game-changing ad concept. Here's a glimpse into the creative process: 1. Revolutionizing Call Centers: Challenge: Showcase an app's superiority over traditional call centers. Solution: A stark visual contrast between a dark, outdated boiler room and a sleek, efficient app interface. Watch for this at the Level Up summit in October! 2. Elevating Automotive Accessories: Challenge: Make car seat replacements exciting. Solution: An attention-grabbing concept featuring a sheik and a camel, transforming a mundane product into a luxury adventure. 3. Demystifying SEO: Challenge: Make SEO services tangible and intriguing. Solution: A massive white room with an elephant in the corner - a visual metaphor that'll stop viewers in their tracks. These sessions exemplify the power of creative thinking in business. It's not just about the product or service; it's about how you present it to the world. This is the essence of what we do in the BAM (Branding, Advertising, and Marketing) community. Every week, members get: • 90-minute live sessions covering branding, advertising, and marketing • Real-time Q&A and problem-solving • Direct access to me and my 4 decades of advertising experience In today's crowded market, standing out isn't just an advantage - it's a necessity. Whether you're a startup or an established brand, the right creative strategy can be the difference between blending in and breaking through. Interested in elevating your brand's presence? Visit www.bamismyjam.com to learn more and see if BAM is the right fit for your business goals. Let's turn your business challenges into creative opportunities. #CreativeMarketing #BrandStrategy #BusinessInnovation #BAMCommunity

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T - a few hours!! If you are in Mexico City today and want to feast on fascinating "food for thought" beyond the excellent Mexican "food for taste buds & tummy," come join us at Advertising Week LATAM at the Papalote Museum. Among many industry peers presenting topics ranging from 'Humanizing the Internet', 'Media Quality as a success factor', to 'Deep Audience Connections', I will be presenting 'Fueling Innovation: AI's role in Creativity & Beyond'. Living in the Silicon Valley, not a day passes without hearing "AI" at least 50 times. Let's talk about how it can be channeled to help consumers, communities and companies. 👨‍🚀 🚀 See you at #AWLATAM24!

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Coachella: a cautionary tale for brands. Despite its star-studded lineups and passionate attendees (we see you, Taylor Swift!), the festival recently hit a sour note with a record-breaking lack of interest. Over the years, Coachella went from music fest to brand extravaganza. Brands, eager to be 'cool,' splurged on everything from art installations to VIP parties, reaping short-term benefits and boosting Coachella's visibility as a marketing benchmark. But nothing lasts forever, and now they're facing the music. What does Coachella stand for today? What legacy has it created? Without clear guidelines for partnerships, space usage, and participation - letting people use it the way they saw fit - Coachella's brand has been diluted away. Brands, take note: protecting your equity goes beyond logos. Comprehensive guidelines should cover employee conduct, decor, and partnership strategies, ensuring a cohesive brand experience. Coachella can bounce back, but it will take deep reflection before next year's lineup announcement to reclaim the essence that made it special to begin with. #Coachella #Brand #BrandExperience

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When a brand asks their agency to take a big leap for them, it speaks volumes to the partnership they’ve created. Our client, Upper Deck, asked Carver Matt Burkey to take one of these leaps at San Diego Comic-Con (SDCC) a few weeks ago. At the last minute, they needed a moderator for a panel. So, they tapped on Matt. Matt hopped on a flight and flew across the country. (You know what they say, no two days in PR are the same.) Their panel conversation dug into how they brought the virtual characters of Neopets to life, the licensing process, and the gameplay strategy for their latest trading card game. With over 200 people in the crowd, Matt not only showed that as partners, we are in this together – but also stepped completely out of his comfort zone. Trust moments like these happen when our clients believe in: 👉 Our expertise 👉 Our understanding and passion for their brand 👉 The ability to represent them authentically in front of an audience 👉 Our willingness to collaborate no matter what I’m constantly proud of the work our team does – this moment is definitely one for the books. #mediarelations #strategy #leadership #partnership #publicrelations

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If you ever struggled with any of these: - How to determine a good idea? - Defining clarity and simplicity in an idea? - What is a good creative brief? - Finding the right projects to work on? - How to find and hire good people? Have a listen.

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I'm nervous about tomorrow, but it gave me a little extra comfort to weigh in on this year's election. CBS Sunday Morning News was a chance to go mainstream with the perspective I can bring. I got the "walk and talk" shot with David Pogue and I got emails from my family and friends who watch the show. In this business I'm in, we're responsible for help shaping messages and experiences that define what people think about brands. Hopefully based on a truth. Can't say the truth piece feels quite as true anymore for political ads. Although that was probably debatable about marketing as a whole, unfortunately. And It's harder than ever to unify people around a message-- we've moved beyond the broad message to much more niche. In many ways good because there was an assumed bigger perspective that left many out. But we're also losing a shared narrative, which makes truth impossible. And in media today we must navigate the complexity of platforms and subculture to try to align people around a set of values and beliefs, if not a message. We must try and break through peoples' bubbles-- that they aren't even aware they are a part of. Or maybe they are and don't care. Luckily with brands we still have to play the long game. So we haven't gone all negative. We need to build the brand over time. In politics, fear of what could happen can be more unifying than the hope and belief of real change. It's an all or nothing for candidates, so they have to go all in. They don't just have a low sales quarter. The winner of the election controls the next 4 years. The loser gets nothing. However while fear can serve as a unifier or at least a barrier to voting for your opponent, it doesn’t work as well as a motivator for most. I just hope we've given people enough to show up for: pride, hope, optimism, joy--belief that moving forward is a good thing.

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Hawk... you know... Should brands follow trends? As tempting it maybe on the virality of said trend... 1. Only if it fits the brand image and values. 2. Only if it is relevant and also has some value for the target audience. 3. Only if you are not following all trends all the time. 4. Only if you have some clever idea that is different from what other brands are doing in following such trend. Of course the nature of the trend is that we get on and stay as close to it without infringing copyright or open ourselves for lawsuits - but a lazy copy paste is not a good way. Put some effort, come up with a clever idea that taps into the trend. And no, for this particular trend, it's not a good fit for most of the brands. Sure some brands could - I can see a condoms (you know with extra lube), cough medicine (or dry mouth medicine if there is any) or .. I can't think of more, but I'd keep my brand away from this trend - unless we have a clever idea!!! ADWEEK attempts to answer. Check it out.

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At #AWNY - #Contextual needs to apply to creative, too - especially with Spanish language content - such as with TelevisaUnivision. It’s the “art and the science”, per Brian Lin “Straight up reach and frequency doesn’t scale for my, e.g. “sneaker heads” audience. I need a mix of mass and targeted so we’re looking at site, traffic — a blending of old contextual with new ways to reach my target. … I’m buying things I’ve never bought a before. I’m buying buckets that look like mass.” - Nick Fairbairn Chime Per David Porter - We can look across all our Warner Bros. Discovery Ad Sales platforms to move away from demos and dayparts to deliver just what marketers want. Eg: we can look at all the scenes of people at an ice cream shop and can ID thousands of those moments and place, say, Ben & Jerry’s on all those. #AWNewYork24

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As we continue to navigate the complex landscape of marketing, it's time to rethink what it really means to connect with diverse audiences. Sandy Rubinstein our CEO and industry veteran, makes a powerful case in her latest Op-Ed: "Multicultural Marketing Needs A Rebrand." The traditional approach to multicultural marketing is no longer effective. "We need to stop thinking of multicultural marketing as simply a checkbox or a one-size-fits-all solution." At DXKulture, we believe in going deeper—understanding the nuances, the texture, and the real needs of our audiences. This is not about ticking a box for diversity; it's about hyper-targeted, niche marketing that resonates with real people in meaningful ways. Join the conversation on how we can all do better. Read Sandy's thought-provoking piece and let's work together to redefine what it means to connect with every audience authentically. #Marketing #MulticulturalMarketing #InclusiveMarketing #Leadership #DXKulture #TargetAudience #NicheMarketing #DEI

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Last night’s Golden Globes didn’t just celebrate the best in film—it marked a critical juncture for award season marketing strategies. With Emilia Pérez and The Brutalist taking home top honors, the race for the Oscars is officially on, and the stakes for publicists, marketers, and social teams have never been higher. The next few weeks are a whirlwind: 🗳️ SAG Award nominations and Academy voter ballots go out this Wednesday, January 8. 🏆 Critics Choice Awards voting is still open, and results will be announced this Sunday, January 12. 🎥 Oscar nominations are revealed January 17. This condensed timeline puts immense pressure on award season campaigns and social teams to deliver narratives that resonate across audiences. It’s not just about getting the attention of voters—it’s about creating cultural moments that align with community and values, ensuring these films stay top of mind. Take Emilia Pérez and The Brutalist as case studies. Both films broke the mold: • Emilia Pérez leaned into bold, inclusive storytelling, capturing the hearts of a global audience. • The Brutalist positioned itself as a cinematic event, using its 3.5-hour runtime and VistaVision format to create a sense of prestige. Award season is where entertainment brands can shine by embracing some of the very principles Battenhall highlighted in our Year Ahead in Social Media Trends forecast: • Community and Culture: Campaigns need to foster real connections, making fans feel part of the journey. Wicked is a standout here—its stars have dominated traditional and digital media, from podcasts to viral social video trends like the “What Is This Feeling” dance. • Authenticity and Accessibility: Demi Moore’s heartfelt speech and Zoe Saldaña’s effusive gratitude exemplify how authenticity builds lasting emotional impact. For Wicked, the challenge now lies in turning its immersive, fan-driven buzz into tangible awards momentum. After falling short at the Globes, building critical wins leading up to the Oscars will be pivotal—not just for voter perception, but for maintaining the cultural relevance it has built so effectively. As we’ve seen with past campaigns, the most effective strategies unite traditional PR, social buzz, and fan-driven content under a cohesive story. At Battenhall we thrive at the intersection of strategy and culture, helping brands not only win the race but also build lasting relevance. 💬 How do you see award season campaigns evolving to meet the challenges of today’s fast-paced social media landscape? I’d love to hear your thoughts!

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Join us to gain the strategic insights that can drive real impact on your bottom line! Don’t miss out on the opportunity to make informed decisions and elevate your business! #humansotplus #insights

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Why did WPP and Cannes invite Elon Musk to speak at Cannes? Musk has shown nothing but contempt for the advertising industry, expressed racist views, peddled dangerous conspiracy theories, and allowed hate speech and disinformation to run amok on the website formerly known as Twitter. At the beginning of their discussion, Read lamely said that he “didn’t agree with Elon on everything” which is about as hard-hitting as it got. You can watch the whole painful interview, which consists entirely of Read lobbing softball after softball to Musk, on YouTube. Here's the thing. If you’re going to put a malign figure like Musk on a stage—especially if you lead a company that claims to value diversity—you should hold him to account. So these are 10 questions Read should've asked. 1.       You wrote that “DEI is just another word for racism.” I couldn’t disagree more, and at WPP, we are strong proponents of DEI, and have invested heavily in it. Why do you believe it’s racist? 2.       Regarding DEI programs, you also wrote, “It will take an airplane crashing and killing hundreds of people for them to change this crazy policy of DIE [sic].” What evidence do you have that DEI initiatives make airline travel less safe? 3.       Your post about airline safety was a reply to a post that claimed, without evidence, that Black HBCU graduates have low IQs (“borderline intellectual impairment”). Do you think your amplification of racist views like that is responsible? 4.       Since Tesla is currently being sued both by the US Equal Opportunity Commission and by 200 Black employees for racial discrimination, don’t you think your company would benefit from more diverse representation and perspectives? 5.       You accused the Anti-Defamation League (ADL), one of the world’s most well-regarded organizations committed to fighting hatred—and one we have supported at WPP— of being “the biggest generators of anti-Semitism” on X. What is the evidence that this is true? 6.       You agreed with a post that said Jewish people hold a “dialectical hatred” of white people, writing, “You have said the actual truth.” Why did you agree with that? 7.       You posted a video that promoted "the great replacement" theory, writing "This is actually happening!" Can you explain that? 8.       You often claim you are a “free speech absolutist.” But according to Bloomberg, you ordered a team to search Twitter employees’ Slack and social media postings and fired those who made “snarky comments” about you. How do you square that? 9.       Multiple independent studies, including by the EU, the ADL, the Center for Countering Digital Hate, and Montclair State University have shown that hate speech and disinformation on X have increased dramatically since you bought the company. Why has that happened? 10. Why should brands advertise on X when the CEO amplifies content that almost no brands want to be associated with? #CannesLions2024 #WPP #Advertising #X

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Surprise. Intrigue. Jealousy. Triumph. All the feels while judging this years DRUM AWARDS. Fingers crossed that the ideas our fierce friends at Mower brought to life get some love! Mower Agency | 100% Employee-Owned, Carhartt, FirstEnergy, Rhode Island Energy, Arthritis Foundation,Sun Chemical B2B Marketing, Association of National Advertisers, The Drum, Kendra S. Lewinski, #B2B #B2BMarketing #B2BAdvertising #TheDrumAwards #AgencyoftheYear #MakingFierceFriends #advertising #marketing

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Brands That Get Closest to the Consumer Win...and with Hispanics this is even more relevant. The MediaPost article, "Brands That Get Closest to the Consumer Win", perfectly highlights why proximity and authenticity are the keys to capturing consumer loyalty. At Fusion Latina, we’re proud to offer brands the opportunity to connect directly with Hispanic audiences in meaningful ways. Winning brands meet their audiences where passions run deep. Our nationwide network of 3,000 Hispanic soccer leagues provides the ultimate access to families and communities during culturally significant moments. Soccer isn’t just a sport, it’s a cultural cornerstone for Hispanic communities. We help brands authentically engage, becoming a natural part of this vibrant passion point. Our community-driven engagement approach makes interactions feel personal while reaching millions. It’s about creating real connections that matter. Through data-driven insights, we empower brands to tailor messaging and strategies that resonate deeply, turning audience engagement into long-term loyalty. If your brand is looking to win the trust and hearts of the Hispanic audience, at Fusion Latina - Hispanic Consumer Engagement we offer the tools, network, and authenticity to make it happen. Let’s connect and create something impactful together! ⚽ 🤝 #CulturalAuthenticity #HispanicMarketing #SoccerMarketing #ConsumerEngagement #FusionLatina

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