Charles Sardou

Thoughts from day 1 of #HLTH2024 🚨💡 📈 With over 12k attendees, HLTH is bigger and more tech-centric than ever. The expo, stages and speakers have all grown in size, with John Legend and Halle Berry sharing their passion for impactful causes impacting their own lives. 🤖 This year, Ai takes the main stage…and all the other stages…in healthcare, shifting from being an ingredient to the main focus. Companies like NVIDIA and GE Healthcare are focused on creating eco-systems that position them as system-wide Ai partners. There’s a face to Ai digital agents, even a super cute telehealth Dr. otter for kids to interact with. Expect a lot more of this in the next year or two. We aren’t far from a potential paradigm shift in the treatment journey as we navigate a gap in primary care and access to care. 🏛️ In an election year, HLTH sparks hard-hitting conversations. Chelsea Clinton leads discussions on access to care, women's health, and abortion; while Casey Means, MD, and Oracle emphasize the importance of these dialogues. No matter your politics, these issues are being highlighted as important to the future of healthcare. 🪩 The stages are captivating, featuring impressive light shows and spaces, like rocket engines (rocket stage) and mystical backwood spaces (evergreen stage). The immersive experiences elevate each presentation beyond the typical show. 🎟️ Be Bold. This years theme is a CTA to push. It’s an innovation show after all. But it feels like attendees do see the stakes and the revolutionary impact possible with the emergence of Ai. But is this a cautionary tale? Many are asking: Can Ai truly save healthcare or are we placing too much hope in it? #HLTH2024 #Healthcare #Innovation #Tech #AI #WomenHealth #PatientExperience

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AI Overviews are revolutionizing how patients interact with your healthcare organization. Here's how you can stay ahead — 1️⃣ Have a robust content strategy 2️⃣ Leverage data best practices 3️⃣ Enhance Patient conversion opportunities 4️⃣ Go Back to SEO Basics with a Twist Learn more ⬇️ yex.tt/45B1Vlb

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Feeling stuck with your Martech stack? You’re not alone. Cella has worked with a client facing similar challenges, helping them simplify systems, improve processes and see real results. Cella's tailored solution turned confusion into clarity and set them up for success! If you’re ready to feel confident in your Martech investments, I'm here to help. 📖 Want to learn more? Read the full case study here! bit.ly/3VlZ9MA

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Feeling stuck with your Martech stack? You’re not alone. Cella has worked with a client facing similar challenges, helping them simplify systems, improve processes and see real results. Cella's tailored solution turned confusion into clarity and set them up for success! If you’re ready to feel confident in your Martech investments, I'm here to help. 📖 Want to learn more? Read full case study here! bit.ly/426OZDV

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In the evolving search landscape, search algorithms look at E-E-A-T signals: experience, expertise, authoritativeness and trustworthiness. Your strategy should prioritize these elements when you create content. So, how do you do that? Check out our latest blog to find out. yex.tt/45B1Vlb

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Discover the 5 TOP secrets to unlocking marketing success from the world's most agile and effective teams! Enhance collaboration, streamline communication, and adopt smart governance for efficient workflows. 👏 Amy Tesch Strickland, Cella's Consulting Director of Marketing Operations, offers insights on simplifying, standardizing, and collaborating to deliver better work efficiently. 💡 Read more here! #Marketing #Cella #RandstadDigital

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If done correctly, persona segmentation is a powerful tool in the payer sector. By utilizing comprehensive datasets and constructing detailed personas and journey maps, payer brands can significantly enhance member experience and analytics; thereby improving engagement and outcomes. Dive into six strategic steps to harness the full potential of persona segmentation: https://okt.to/Q4FEnJ #personasegmentation #customerexperience #datadrivenstrategies

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Analytics made easier? Excited to hear Bryan McRae explain how having a connected environment can become a company’s source of truth not just for marketing analytics, but for business analytics and more. #MarketingMadeBetter

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Dive into the future with the 2024 Cella Intelligence Report! Stay ahead of the curve with cutting-edge insights and data analysis that can transform your business strategies and operational efficiency. This comprehensive report not only provides the tools and knowledge you need to thrive in today's competitive market but also explores the impact of artificial intelligence in your industry. 🤖 Discover trends, benchmarks, and expert advice, including our new AI insights. Don’t miss out on this invaluable resource! Explore the full report now! 🚀 #AI #Cella #RandstadDigital

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Access and equity in healthcare are still big challenges in the U.S., but smart marketing can help make a difference. With targeted campaigns and thoughtful partnerships, we can raise awareness about affordable healthcare options. https://lnkd.in/e2p8YqPP

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CMS' Innovation Center Failures: The Quiet Part Out Loud. Truly thought provoking piece from Chris Pope on why CMS' Innovation Center has not delivered on its promise of improved quality and reduced costs. Like many in our market access ecosystem, I have been actively following these projects with the hope of being at the forefront of a real change in our broken fee-for-service healthcare model. But the truth is, the lack of progress should have been clear from the start. Innovation, for the most part, comes from the private sector and not from centralized controls and misguided mandates. There are too many examples to site here as I am sure we all can think of a few. While I'm no huge fan of Medicare Advantage plans, the reality is that they are providing a mix of benefits that patients are voting for with their wallets. Many Provider colleagues and friends also applaud the new approaches these plans have taken to incentivizing preventative care and appropriate use initiatives. Our US healthcare system is far from perfect. But count me in as one who is glad the private sector is still involved as innovation most often comes from boardrooms and basement start-ups, not the bureaucrats. https://lnkd.in/e_DPNDYe

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A recent study by phamax Digital and G-Med reveals a shift in physicians' digital behavior, highlighting their reliance on HCP-only networks for trustworthy content. With 58.1% of physicians turning to these platforms for updates, it's evident that direct engagement with Key Opinion Leaders and peer-reviewed content within a trusted community are key factors driving this preference. 🔗 https://lnkd.in/e7hgY2N7 .

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Discover how #RevvitySignals' customer Nimbus Therapeutics boosted productivity with Spotfire visualization. This new case study reveals how the company cut data upload time, reduced manual intervention, and streamlined processes: https://bit.ly/4a4SFYG

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Headed to Future Pharma? Don’t miss Acxiom's VP Sales and Strategy Anthony Passarelli on June 26 at 4 p.m. as he joins the mainstage panel discussing how data can foster a collaborative environment and improve patient outcomes. Learn how Acxiom helps pharma brands reach healthcare providers and keep them informed of products and services that can enhance patient care:

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Brand safety is kind of a given in terms of marketer expectations in 2024, but the reality of making brand safety happen is a bit more complex. Let's talk about it at the TAG "State of the Fight" event during Advertising Week New York!

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