Sarah Kramer

Some good advice here.

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In light of Kite Hill PR’s Retail Media Network playbook release, Tiffany Guarnaccia shared her insights with Agility PR Solutions on how communicators can leverage and navigate launching into RMNs. With advertising spend in the sector reaching unprecedented heights, communicators have an amazing opportunity to utilize RMNs to enhance brand visibility. Click the link below to find essential strategies to unlock the potential of RMNs. #RetailMediaNetworks #BrandStrategy #AdvertisingTrends

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Looking forward to this discussion on the future of #measurement & the incredible insights from this amazing panel! #attribution, #MMM, #MTA

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Coachella: a cautionary tale for brands. Despite its star-studded lineups and passionate attendees (we see you, Taylor Swift!), the festival recently hit a sour note with a record-breaking lack of interest. Over the years, Coachella went from music fest to brand extravaganza. Brands, eager to be 'cool,' splurged on everything from art installations to VIP parties, reaping short-term benefits and boosting Coachella's visibility as a marketing benchmark. But nothing lasts forever, and now they're facing the music. What does Coachella stand for today? What legacy has it created? Without clear guidelines for partnerships, space usage, and participation - letting people use it the way they saw fit - Coachella's brand has been diluted away. Brands, take note: protecting your equity goes beyond logos. Comprehensive guidelines should cover employee conduct, decor, and partnership strategies, ensuring a cohesive brand experience. Coachella can bounce back, but it will take deep reflection before next year's lineup announcement to reclaim the essence that made it special to begin with. #Coachella #Brand #BrandExperience

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📚 The Impact of Gen Z & Alpha on Back-to-School Shopping New findings from Wavemaker U.S. show that when children play a role early in the shopping process, parents are twice as likely to consider a brand. 💡 Krithika Rosenthal, our Group Director of Strategy, points out: "It's crucial not just to influence the parents, it's also important to think about how we connect with the kids." Curious about this year's back-to-school trends? Read Jessica Deyo's full article on Marketing Dive: https://lnkd.in/eB2V4eQD #BackToSchool #WavemakerInsights

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Brilliant and informative insight on Latin America from my fab colleague Malex Salamanques Amiel. Want to better understand why Latin America should be viewed as a "world of many worlds"? Want to understand the benefits of chaos and multiple systems? Read on and please get in touch!!!

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I'm nervous about tomorrow, but it gave me a little extra comfort to weigh in on this year's election. CBS Sunday Morning News was a chance to go mainstream with the perspective I can bring. I got the "walk and talk" shot with David Pogue and I got emails from my family and friends who watch the show. In this business I'm in, we're responsible for help shaping messages and experiences that define what people think about brands. Hopefully based on a truth. Can't say the truth piece feels quite as true anymore for political ads. Although that was probably debatable about marketing as a whole, unfortunately. And It's harder than ever to unify people around a message-- we've moved beyond the broad message to much more niche. In many ways good because there was an assumed bigger perspective that left many out. But we're also losing a shared narrative, which makes truth impossible. And in media today we must navigate the complexity of platforms and subculture to try to align people around a set of values and beliefs, if not a message. We must try and break through peoples' bubbles-- that they aren't even aware they are a part of. Or maybe they are and don't care. Luckily with brands we still have to play the long game. So we haven't gone all negative. We need to build the brand over time. In politics, fear of what could happen can be more unifying than the hope and belief of real change. It's an all or nothing for candidates, so they have to go all in. They don't just have a low sales quarter. The winner of the election controls the next 4 years. The loser gets nothing. However while fear can serve as a unifier or at least a barrier to voting for your opponent, it doesn’t work as well as a motivator for most. I just hope we've given people enough to show up for: pride, hope, optimism, joy--belief that moving forward is a good thing.

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Agencies including IPG Mediabrands, Omnicom Group, Publicis Groupe, BarkleyOKRP and Serviceplan Group are leading programs to make marketing more sustainable. https://lnkd.in/e9GdNqFM #AdAgeBestOf

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In a recent Association of National Advertisers article, Channel Factory's Bill Schild, GM of Americas, explores how inclusion-first advertising practices can enhance brand safety and drive meaningful engagement and growth. Discover why moving beyond restrictive blocklists to embrace diversity and positive content is crucial for the future of digital advertising. Read the full article for insights into building a thriving and inclusive digital ecosystem, https://lnkd.in/gE8HW8yB. #BrandSafety #InclusionLists #ConsciousAdvertising

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The big question is going to be around what consolidation means to competition and therefore how are #brands going to perceive this merger when it comes to evaluating their annual spends. Efficiencies may be found by merging, even downsizing, but what they will not find is #creative excellence with this level of turmoil, let alone cost effectiveness. #AgencyLife #WUTWUT

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“A Practical Playbook for Marketers. In Multicultural Mainstream, Tagliani not only challenges corporate misconceptions but also provides actionable strategies for brands to succeed in the Hispanic market.” Thank you Hispanic PR Blog for their thoughtful review of my new book and for recognizing the work! #multiculturalmainstream #hispanics #latinos #culturallyrelevant

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Google's cookie phase-out may have been delayed until 2025, but that doesn't mean advertisers should be complacent. In fact, now is the time to embrace innovation and adaptability, according to Ryan Storrar, CEO UK & EMEA at GroupM Nexus. Learn more about the new privacy-friendly targeting and attribution methods that can help you succeed in the post-cookie era:

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Interesting article about why brands shouldn’t go dark during the election cycle. For us, interestingly it’s been more food and supermarket brands on Gourmet Ads that have opted to go dark this year whereas no brands on Healthy Ads. This is super important for us as a company as all Political ads are now banned in the US on Microsoft Advertising / Xandr now. #politicaladvertising #advertising #uspolitics #programmaticadvertising

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So quite a potential saving...'The two companies employ over 130,000 people and expect to find $750m (£588.4m) of annual synergies, partly through offshoring and reducing duplication. Cuts are more likely to fall in back-office “overhead”, than “client-facing, client-servicing”... 'That will be achieved through nearshoring and offshoring jobs in cheaper locations, automation and other “platform investments” to drive smarter working... Clearly data and technology with Ai is the north star for any size companies in the sector such as our own much, much, much smaller Salocin Group...still... you have to start somewhere :o) as “a media platform, a CRM platform, a dynamic content generation platform” — and expand in new areas such as generative artificial intelligence... It will be very interesting to see if the vision can become reality and make 1 +1 =3

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Brands like Sanofi and agencies like IPG are all in on activating media more sustainably, and in a way that improves campaigns. How are they doing it? They're focusing on the positive correlation between performance and lowering carbon. That starts by ridding campaigns of waste -- whether that waste is in carbon or ad dollars. Scope3 Chief Commercial Officer Brenda Tuohig shares her tips for navigating the new math of media waste reduction in the latest edition of The Current - read it now: https://lnkd.in/gRDGx7Pa #sustainablemedia #greenmedia #adtech #digitalmedia #sustainableads

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The ad tech industry has been making waves with the rise of "digital twins." Brands now use first-party data to create archetypal personas, enabling them to test campaign strategies and product development in a virtual sandbox. AWS's focus on synthetic data highlights the shift towards privacy-conscious testing. Think of it like simulating a football season on Madden—predictive but not perfect. 🏈💡 #AdTech #Advertising #Data #AWS

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Holiday Harmony: Creating Inclusive Campaigns for Diverse Audiences In our latest blog, we explore how brands can build culturally relevant holiday campaigns that resonate with multicultural audiences. Learn how to honor traditions authentically and engage with consumers on a deeper level. Creating holiday campaigns that feel authentic to multicultural consumers requires understanding their unique traditions and values. In this blog, we provide actionable tips for building inclusive and impactful holiday campaigns. Read the full blog here: https://buff.ly/4fxUnDB #HolidayMarketing #MulticulturalCampaigns #CulturalRelevance

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Earlier this week, The Wall Street Journal wrote about how Television Advertising has lost its relevance - but I think they're misreading signals. Television advertising remains incredibly powerful - 60% of consumers in our most recent AD.VANTAGE study told us TV ads helped them make purchase decisions - outpacing all other forms of advertising. The problem? Brands and marketers have stopped knocking each other over to BUY television ads - we need to SELL them again - and most sales teams aren't set up to, you know..... sell. More details and some proposed solutions in our blog at Magid.com - or shoot me a note and let's chat about how to accelerate demand for your sales teams. #broadcastsales #salesstrategy #GTM #leadgen #aitools #aisalestools #aimarketing

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Sidelining diverse communities in your media strategy is a surefire way to miss out on engaging Gen Z and beyond. Connect more where they are, less where you want to be. #MulticulturalMarketing #InclusiveAdvertising #MarketingCampaigns

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