Sarah Stevens

At NBCUniversal’s Brand Innovators event, experts revealed the secret to driving consumer engagement: cultural relevance. Moderated by Suzy's Lauren Lanzi, top leaders like Yusuf Chuku (NBCUniversal), Erin Goldson (Unilever), and Vince Lichaa (Rémy Cointreau) shared how to stay authentic while navigating fast-moving trends. Want to know their game-changing strategies? Dive into the blog for actionable insights! https://lnkd.in/eb9iXj5Q #MRX #ConsumerInsights

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With political ad fatigue rising, many brands are rethinking their strategies during this contentious election season. iSpot recently surveyed over 24,000 U.S. consumers to gauge the impact of increased political ad spend on brand advertising. The results provide valuable insights for navigating the challenges of advertising in a highly polarized environment. Explore how these findings can help you adapt your strategy and make informed decisions during this pivotal time. https://bit.ly/3zjanJV

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Our hands-on strategy, collaborative planning, and data-rich dashboards allow you to see your marketing ROI more quickly and clearly than ever. Bypass the ambiguity with New York Ave 👇 https://ny-ave.com/ #NewYorkAve #FullService #MarketingAgency #DigitalMarketing #CentralFlorida #BrandDevelopment #WebsiteDesign #SocialMediaManagement #EmailMarketing #MediaProduction #SEO #SearchEngineOptimization #ManagedMarketing #OutsourcedMarketing #MarketingServices

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Transform your advertising strategy with insights from NYC's #OOH landscape 🌉 We unveil the secrets to navigating the complex media formats and high-traffic locations that make New York a goldmine for advertisers. Learn from 30 years of industry expertise to achieve impactful audience engagement. #OOHInsights #NewYorkMarketing #AdvertisingInRealLife 🔗 https://okt.to/a9BrPJ

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The B2B marketing landscape is on the brink of a transformation. 🔃 Brandon Friesen (he/him) shares his top predictions for the transformative shifts reshaping our industry in 2025, as featured on the Association of National Advertisers Industry Insights. From AI-powered personalization to the emotional renaissance of B2B creativity, these trends are set to redefine how we market, connect, and grow. 💫 Swipe through for a sneak peek at 5 of the top trends Brandon highlights — then dive into the full article for the complete list: https://lnkd.in/giiwgFQc

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The #Hispanic market is burgeoning in size and strength. What does that mean for marketers and what insights should you pay particularly close attention to if you’re looking for the right media mix to reach Hispanic consumers when they’re in market and where they’re searching for products? Read our recent article featured on The Financial Brand’s website. https://lnkd.in/dCx_fpBd

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Writing for Association of National Advertisers, Peter Crofut, VP of Business Development at Wurl, explores how innovations in emotional targeting, GenAI, and strategic partnerships are paving the way for a new era in CTV. Read his full piece at: https://lnkd.in/eKgWMgY4

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🌟 Discover Success Stories with NJ Advance Media! 🌟 Curious about how we’ve helped businesses like yours achieve their goals? Dive into our latest case studies and see the impact of our innovative solutions across various industries firsthand. From boosting brand visibility to driving sales, our success stories showcase the power of strategic media and marketing. #SuccessStories #CaseStudies #NJAdvanceMedia #Marketing #BusinessGrowth

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In today’s competitive financial media landscape, standing out takes more than just innovative ideas — it requires the power of data-driven storytelling. Senior Account Executive Alexa Mazzei shares three key strategies leveraging data to elevate your brand’s narrative and position it as a trusted authority in the industry. Read more in our latest #UnboxedThoughts blog ➡️ https://lnkd.in/ejm37YrQ

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"Out-of-home advertising" may sound complicated, but it’s simply a tactic for reaching consumers where they travel, shop, work, and socialize. Learn more about this versatile marketing strategy that can be impactful, creative, and flexible.

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Young Hispanics are redefining how news and culture are shared, with social media influencers playing a central role. 💡 Pew Research shows that nearly 37% of 18-29 year-olds rely on influencers for news, and for Hispanic youth, trust in social media content is twice as high as other groups. From Dellara’s bold takes to Nessa’s policy breakdowns and AOC’s livestreams, these influencers connect deeply with their communities, opening doors for brands to engage authentically. #HispanicMarketing #SocialMediaMarketing #HispanicInfluencers #MarketingStrategy https://lnkd.in/gFFpVvbd

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In a recent Association of National Advertisers article, Channel Factory's Bill Schild, GM of Americas, explores how inclusion-first advertising practices can enhance brand safety and drive meaningful engagement and growth. Discover why moving beyond restrictive blocklists to embrace diversity and positive content is crucial for the future of digital advertising. Read the full article for insights into building a thriving and inclusive digital ecosystem, https://lnkd.in/gE8HW8yB. #BrandSafety #InclusionLists #ConsciousAdvertising

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Q4 is almost here, and it's game time for independent agencies. 💪 Take a peek at our new exclusive guide, all about navigating Q4 – a season when agency clients increase their media execution demands, leaving agency teams with multiple complexities ahead of them. 🧩 Inside, you’ll find actionable tips and tricks your agency can immediately implement to achieve success in Q4. You’ll also discover how a Media Execution Partner (MEP) can provide the much-needed relief to help your agency cross the Q4 finish line without the usual stress. Take on Q4 by storm and download the e-book now! 🌪️ https://lnkd.in/gQY_iP2n

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As TikTok’s future in the U.S. hangs in the balance, it’s time for brands and advertisers to rethink their strategies. With two-thirds of consumer time spent on the open internet, exploring new avenues like CTV 📺 and in-app advertising 📱 isn’t just smart—it’s essential. These channels could be the game-changers you need to stay competitive and build stronger customer loyalty. 🔄 Catch more insights from Ken Harlan, Founder & CEO of MobileFuse, on how to navigate today’s evolving digital landscape and stay ahead in advertising: https://lnkd.in/gTvreese #MobileFuse #digitalmarketing #mobilemarketing #mobileadvertising #AdTech

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Talk about seizing the moment! Did you know that popular TV shows like the upcoming Jessica Biel’s series, 'The Better Sister’ set in NYC can provide unique advertising opportunities for your business? With the buzz around such shows, running online ads or collaborating for product placements could do wonders for your brand visibility. Even national or international advertisers can tap into this hype with targeted strategies. Time to rethink if your current PPC campaign is truly making the most of trends and pop culture events. Not sure? This is where a digital marketing expert can step in and help you navigate the landscape. Remember, it's not just about running ads, it's about targeting them smartly and strategically. Success lies in creating a campaign that resonates with your audience’s interest. It’s all about being at the right place, at the right time. Want to explore more? Feel free to reach out to us. #GoogleAds #AmazonAds #MicrosoftAds #searchenginemarketing #digitalmarketing #ppc.

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