Sam Rodriguez

Sam Rodriguez

Orlando, Florida, United States
5K followers 500+ connections

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About

With over 15 years of experience in global marketing, I am a passionate and data-driven…

Articles by Sam

Activity

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Experience

  • PAR Technology Graphic

    PAR Technology

    Orlando, Florida, United States

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    Orlando, Florida, United States

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    Miami, Florida, United States

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    Orlando, Florida Area

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    Miami/Fort Lauderdale Area

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    Greater Chicago Area

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    Orlando, Florida Area

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    New York City Metropolitan Area

Education

  • University of Florida Graphic

    University of Florida

    Activities and Societies: International Advertising Association New York, NY IAA Diploma in International Advertising (Successfully passed 1998 DIA Examination) Professional activities Public Relations Director: Hispanic Student Association, University of Florida Historian: Hispanic Student Association, University of Florida Army ROTC: University of Florida-101st Fighting Gator Battalion

Licenses & Certifications

Publications

  • From Excel to Artificial Intelligence: the challenge of technological adoption in construction.

    The Economist- Mexico

    According to a Procore study, 71% of firms in five countries perceive themselves to have a high degree of tool adoption, but that's different.

    The construction industry has a long way to go to make significant progress in adopting technological tools that can enhance processes typically handled manually or limited to basic Excel spreadsheets.

    See publication

  • Construction Industry Should Improve in 2024.

    Reforma Mexico

    Since its slowdown in early 2020, the construction industry has gradually been striving to return to pre-pandemic figures. Yet, inflation and subsequent price hikes suggest that the recovery may solidify by 2024, per Procore's report on Mexico's Construction Industry: Current Landscape and Sector Trends, a specialized cloud platform for digitizing and managing construction projects.

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  • Top 6 things that qualitative data can provide and both the client and planners

    Home Run University

    The research and planning staff of a media agency, when utilized effectively should, use qualitative research to build a robust and accurate profile for potential consumers. This will, inturn, significantly aid in media planning and budgeting. Qualitative data uses inherent or distinguishing characteristics, properties or traits as opposed to seeking out solely a number or quantity. This data is then analyzed in an attempt to gain a better understanding of consumer behavior and what drives…

    The research and planning staff of a media agency, when utilized effectively should, use qualitative research to build a robust and accurate profile for potential consumers. This will, inturn, significantly aid in media planning and budgeting. Qualitative data uses inherent or distinguishing characteristics, properties or traits as opposed to seeking out solely a number or quantity. This data is then analyzed in an attempt to gain a better understanding of consumer behavior and what drives their decision making.

    See publication

  • How is TV Changing?

    Home Run Media University

    TV is changing and potentially more importantly, these changes mean new viewing habits. Like many of us, I remember a time when the only thing you did when watching TV was stare at the television and consume countless hours of our favorite programs all of which were aired on The Big Three Networks – ABC, CBS, and NBC. Fast forward to today and now the Big Three control only a relatively small portion of the market, estimated at a combined estimated 30%.

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Languages

  • Spanish

    Native or bilingual proficiency

  • English

    Native or bilingual proficiency

  • Portuguese

    Limited working proficiency

Organizations

  • Hispanic Chamber of Commerce of Metro Orlando

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    - Present

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