Sam Katzen

Big News 🎉 @Gong just dropped some MAJOR AI capabilities that deliver new levels of automation, deep customer insights, and standardized knowledge sharing across the entire revenue org. With Gong’s new capabilities, you can: ✨Create smoother collaboration workflows across teams ✨Make coaching more efficient and consistent  ✨Deploy ready-to-use Smart Trackers ✨Centralize process, systems, and data ✨Bring AI-powered context to your sellers   Game. Changer. Learn more about these exciting new capabilities here: https://lnkd.in/gE9Hu8N3

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WOMEN TAKE CHARGE. No. Literally. We’re excited to see a jam-packed Charge: The Revenue Summit schedule highlighting fierce women in revenue. Join us to learn from these trailblazers on how to stop revenue leak, design and run proper revenue cadences, and develop a robust AI strategy to capture more revenue. You’ll hear from powerhouses like: - Rachel Roberts (CRO, AppDynamics) - Jaclyn Spillane (Director of Innovation PMO, Genesys) - Sonal Puri (VP of Global Business Operations, Checkpoint) - Michelle MiJung Kim (Director Sales Strategy & Ops, Zendesk) - Molly Greenberg (Head of GTM Transformation, Asana)  - and more! RSVP to answer the most critical question in revenue: Will you meet, beat or miss on revenue? Grab your seat here: https://lnkd.in/g2t7n5A4

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Creator marketing only works when your brand's vision aligns with the creators you partner with. But how do you build trust and understanding in those partnerships? In our recent Brand Builder, Alex Kirk of Bazaarvoice and Kelsey Abell of Tinuiti shared their top strategies for creator marketing and how to make 2025 your best year yet. Don’t miss out on the full on-demand replay of the 2025 Creator Marketing Blueprint—packed with insights to help you level up your creator partnerships. 🌟 Watch here: https://my.ugc.bz/i1v6N7

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GenX: bad news. We're getting overlooked again. 🤦‍♀️ According to new research by TrustRadius and Pavilion, most of the buying power in B2B today (over 75%) identify as Millennials or GenZ. Man...I thought we were in charge for a minute there, but I guess it's already over. 🌄 The fact that we are a small generation isn't helping. Anyway, a casualty of this is that the likelihood of considering 'challenger brands' and going against the status quo is shrinking right along with the GenX buying power. Going against the grain is cool for us...not so much for the younger folks. So what are challenger brands to do? I spoke with the amazing Allyson Havener from TrustRadius about this. She's got some great data and ideas for keeping challenger brands (and the generation that loves them) in the running. Check out this clip. I'll share a link to the full report and the episode in the comments.

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Are you heading to the Snowflake Summit next month? Here are the details of how you can meet Gnarly and learn more about Dremio!

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payments+subscriptions+usage-based billing all in one place

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Last month, we made some exciting updates to ZoomInfo Copilot to help your team stay focused on building pipeline and closing deals. 🤝 From customizable insights and new buying signals to seamless CRM integrations, we’re giving your team the tools to prioritize top leads and close deals faster. Highlights include: • Customizable Account Summaries: Tailor your insights for accurate forecasting, better revenue predictability, and consistent quota attainment. • Enhanced Microsoft Dynamics Integration: Bring CRM opportunity data and buyer intent signals together for a complete view of your target accounts, empowering sellers to prioritize high-intent leads. • Real-Time Buyer Intent Signals with TechnologyAdvice: Don't waste time on cold leads — identify the accounts actively researching your solutions. • New Campaign Account Reached Signal: Align sales and marketing with live data on campaign engagement, ensuring consistent and impactful messaging. Ready to save time, build stronger relationships, and drive revenue? Log in to start taking advantage of our newest features: bit.ly/40DjkJe #ZoomInfoCopilot

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This just in from Automate: Today, we're introducing Workato Genie — Workato's game-changing orchestration solution designed to transform how IT and business teams operate. 🧞‍♂️ With pre-built Genies like ITGenie and HRGenie, plus the ability to create custom Genies, this platform brings unmatched flexibility and power to your workflows. Whether you're using Slack, Microsoft Teams, Salesforce, or other apps, Workato Genie is here to enhance efficiency, boost productivity, and ensure top-tier security. 🧠 Learn more at https://lnkd.in/gzXzkhNn #WorkatoGenie #AI #EnterpriseOrchestration

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Our CEO Leagh Turner discusses how we're utilizing data to change the future of global trade

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#GenAI and I are like this now 🤞 ... 🗒 On a more serious note, I find MAJOR value in using these tools alongside my talented team's effective QA process to uplevel our #Content. Learn about my own journey from naysayer to advocate and how you can start exploring these tools to change how you work in Legaltech News. 👇 Rob Robinson, Erin Meyer, Jason Cassel, Rachael Zevenbergen #ContentMarketing #MarketingTips

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"Only those who risk going too far can possibly find out how far it is possible to go." - T.S. Eliot We all have different appetites for risk. In business, I'm usually just past the middle toward more risk and personally, a touch on the conservative side as I've aged. But regardless of appetite, risk is part of life, especially when it comes to building a successful business. Highspot's leadership took a risk on me when I was asked to lead demand generation, in addition to Communications and Content, in March 2020 (remember anything else happening that month?). The team took a risk sticking with me as we evolved our strategy and execution. I'm grateful for all of it, especially all I've been able to learn from my partners in #sales, #RevOps, #marketing, and more across Highspot, plus all the people I've met in the world of #pipeline generation. So, I'm honored to be a guest on Sequel.io's #gamechangers webinar series tomorrow, where we'll explore modern marketing's primary BOD-level objective – generate quality pipeline that converts at increasingly high rates. How? Well, not surprisingly, I don't have all the answers, but I do know you need: - First and third-party intent - AI for automation, outreach, and analysis - Unique, multi-channel and form-factor content localised (yes, "s" on purpose) for a global audience - Efficient field and events investments integrated into the buyer's (often random) journey - A website optimized for experience AND conversion And, most importantly, a willingness to learn with an appetite for risk. I'm hyped for the conversation and hope you'll join – the more ideas, the better for us all. Registration details below... https://lnkd.in/gPReGp3R

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Got to chat w/ MarTech Series around the state of B2B marketing, how AI is going to impact the industry, where I encourage my team to get inspiration, and more. Check it out on the link below: https://lnkd.in/gSKAcWTC

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For the Social Media Managers wondering what content topics will bring in the most engagement for your #EmployeeAdvocacy program, Oktopost has you covered. 🥁🥁🥁 While blog posts, webinars, and product posts see significant engagement, 𝗯𝗲𝘀𝘁 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀, 𝗰𝘂𝗹𝘁𝘂𝗿𝗲, 𝗮𝗻𝗱 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝘁𝗿𝗲𝗻𝗱𝘀 take the crown for the most engaging topics 👑 Check out more of our research on the most impactful employee advocacy strategies: https://okt.to/nGexsq

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HOLY COW!! What an honor to be named by Built In as the #1 Best Large Remote Company for which to Work. You've heard me repeat it over the years, so it means a lot to have one of the top tech-specific career sites recognize us as such. #thumbtack #workatthumbtack #thumbtackcareers

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Bravo to Julie Crabill and the team at Fathom.org for this eye-opening, nuanced take on #AI's impact on American society. The research indicates not just the business and productivity impacts of AI we like to talk about, but also impacts on public policy, bipartisan viewpoints, and the growing lack of trust in the tech companies who are on the forefront of AI development. A great read and something for me to keep in mind as I work with organizations grappling with AI. Marie Gill, Gina Jeneroux, MBA FLPI, Mark Wayman, Allie K. Miller ORG AI Download the report from the Fathom site. https://fathom.org/

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Looking for a great read that explains the interconnections between emerging technologies? Sick of lazy tech writers who ask which technologies will "win" without understanding that they're all connected? Want deep dives into the future of work and VR; how to think like an AI native; and the future of experiences and mobility, among many other topics? Check out the Fast Future Blur, a collection of collaborative essays written by the faculty of the The Fast Future Executive! Available now wherever books are sold. https://lnkd.in/e2YsEa2T

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Something that's popped up in a few conversations this week is what #GenerativeAI will mean for marketers (especially content creators). There's a lot of info out there and I see most falling into one of two opinion camps - either that GenAI will replace all marketers (poorly) and mean the downfall of marketing, or that it will revolutionize marketing in the very best way. The truth is...we don't know yet. We can speculate (and wild speculation is always fun), or we could focus on what we know right now. And what I know is this: ⌨ If you're a poor writer, GenAI can't help you because most stuff currently written using these tools reads like it is written by these tools. It uses awkward phrasing (GenAI tools like the word 'thrilling' more than any human) and might not have market or technical expertise. It can also hallucinate info or pull insight from common or competitive sources. ⌨ For good or great writers, GenAI can have a positive impact in many ways, acting as a sounding board to create an outline, creating a (very) rough first draft, and more. If you're resource-constrained, this is incredibly valuable and will save time because for many, it's faster to edit a document than to create something from scratch (and then edit it). THAT's the 🗝 - right now, any content created using GenAI requires editing, and in many cases, heavy-handed/extensive editing. Its maximum value is in its use by talented folks in a process it cannot replicate by itself. Will this change? Absolutely. How? I don't think we know yet. What I do know is that I've seen some great stuff and have grown some skills using GenAI for basic things like identifying sources for research or suggesting an itinerary for our next family vacation. But it has significant limits and it takes time and resources to find the right prompts and processes to extract value. ➡ I'm fascinated by this topic, so if you have great tips/tricks or fav tools you think make you more productive as a marketer, share away!

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I’ll keep this short and sweet. After 7.5 years, I say goodbye to Okta. 7 different roles spanning everything from Product Marketing to Demand Marketing and everything in between. $100M~ in ARR to $2B+. The creation and re-invention of multiple market categories. From just a few thousand customers to north of 20,000. Truly iconic, and I consider myself lucky to have been a part of it. Todd McKinnon and Frederic Kerrest, it was a heck of a ride. As for what’s next, I’m excited to share that I’m starting my adventure as Chief Marketing Officer for Axonius. A few important considerations in choosing my next gig: (1) the opportunity to partner with fantastic founders in Dean Sysman Ofri Shur and Avidor Bartov who bring unparalleled expertise, integrity and intellectual curiosity. (2) a market opportunity that is massive, pervasive and untapped (CAASM) … and it’s just the beginning. (3) technology that customers love. Axonius delivers on all of this and more. The future is bright and I’m really excited to get started.

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"Gong's platform begins and ends with AI, where it consistently differentiates." 💥 Thanks Forrester for the validation in the inaugural Forrester Wave for Revenue Orchestration Platforms. Read more and check out the report here:

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