Sabrina Gonzales

Subliminal advertising has been a topic of fascination since the 1950s, but does it still work in today’s ad-heavy environment? 📺 One fascinating fact: consumers process millions of bits of information unconsciously every day, meaning many ads still affect us even if we don’t realize it. But with attention overload, the real question is—should brands focus on what’s hidden, or on capturing attention openly and authentically? Check out this insightful piece by Infillion’s Jamie Auslander on the evolution of subliminal messaging in advertising. #Infillion #AdvertisingTrends #SubliminalMessaging #ConsumerAttention #MarketingInsights

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Everyone is talking about CTV, but why is it so popular? In the newest episode of "Here's the deal..." LiveRamp's Adam Paul shares why Connected TV is a hot topic and how advertisers can keep up.

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Can you get big results with advertising? Yes, you can! On today's episode we talk with Debra Bowers who shares how she helps clients get great results and shares insights on key ad strategies in new channels like streaming / connected TV. Remarkable Marketing Podcast

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The use of AI has quickly become controversial, but on social media, brands are actually using AI to build consumer trust. In this podcast episode, Sprout Social, Inc. CMO Scott Morris discusses how AI is now a vital tool for brands to set themselves apart on social—helping them provide stronger care and more creative engagement to their customers. Check it out!

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🔮 We’ve dusted off our crystal balls to see what 2025 holds for podcast advertising—and the future is looking bright. With 9 million new listeners in the U.S. alone each year, podcasting's continued growth brings new opportunities for brands to connect with highly engaged audiences in more ways than ever. But as the medium evolves, so do the challenges. That’s why we asked some of the sharpest minds in the industry (I do not count)—including experts from Acast: Valerie Reimer, and Shantae Howell (she/her); Sounds Profitable's Bryan Barletta; and Tinuiti's Shasta Cafarelli—to share our predictions for 2025. From the rise of omnichannel campaigns and advancements in AdTech to the untapped potential of emerging markets, these insights give you peek into what's next in the podcast queue ⏭️ https://lnkd.in/e3zYtvyu #PodcastAdvertising #DigitalMarketing #AdTech #MediaTrends

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Did you know that 53% of gamers play for longer because they get rewards?💡To help you boost retention and revenue, Adjust's guide covers everything you need to know about rewarded video ads. Pause to read!

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Is your media measurement all grown up? 🌱 Take LiveRamp's quick 5-minute assessment to find out where your strategy stands—and unlock tips that’ll help you boost ROAS, engage your audience, and fill in the gaps.https://https://lnkd.in/gMnrmKhC

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Give me ideas. Not email commercials. I don't want a datasheet. (Watch me hit the UNSUBSCRIBE button.) Michael Vickers has said it for years: "To become Preferred, you must build trust." David Jani of GetApp nets it out in this article: "Consumers are making it clear that they won't hesitate to disengage when bombarded with irrelevant or excessive marketing." So . . . stop doing it. Think outside the product sales push. *Be* the prospect. Deliver usable insight. "Become the emotional favorite in the markets you serve. Create authentic differentiation in a crowded marketplace," says Vickers. Here's the WHY from Destination CRM: https://lnkd.in/gaAuSsGj ##emailmarketing #salesdifferentiation #marketingtrustbuilding

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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The Multiplier Effect Marketing isn’t just a function—it’s a force multiplier for your business. When done right, it doesn’t just support growth; it accelerates it. The key? Leadership that aligns your vision, strategy, and team. Fractional CMOs don’t just manage campaigns—they reframe possibilities. Curious how this works? Let’s connect. #LeadershipMatters #BusinessGrowth #MarketingExcellence

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What's your local marketing strategy looking like for 2025? Multi-location brands are missing untapped revenue by neglecting their local strategies. Click below to learn more!

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Are we talking about this enough? We have not seen an anti-trust ruling like this in decades, perhaps you recall the case against Microsoft in the 90s? It had a huge impact on Microsoft. What impact do we think this will have on Google? For Microsoft, it inspired/forced product innovation. https://lnkd.in/e9BCnQ2a #letstalkaboutgoogle #adtech #google #digital

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Amid signal loss and increased privacy regulations, LiveRamp and the Albertsons Media Collective are delving into the possibilities of data collaboration to enhance activation, measurement, and insights across key channels. Read the blog to learn more about our efforts to create a connected ecosystem that enables brands and their collaborators to extract even more valuable insights from their data: https://lnkd.in/dbZaHqPE

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Is your media measurement all grown up? 🌱 Take LiveRamp's quick 5-minute assessment to find out where your strategy stands—and unlock tips that’ll help you boost ROAS, engage your audience, and fill in the gaps.https://https://lnkd.in/dgpP5Rwg

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📧 With billions of emails sent daily in the U.S., standing out in crowded inboxes is tough for marketers. But here's the good news: a compelling subject line can make all the difference! To boost your email campaign success, follow these best practices for standout subject lines. https://bit.ly/4flrw5U

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Learn how to stand out from the AI 'blandscape'! Join the experts from Salesforce, Thomson Reuters, Rascal Ventures, and The Marketing Practice in this bonus episode. Listen here: https://okt.to/hkC7KM

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It was great to connect with Murphy VandeMotter, Madhive's Director of Data Operations, for the latest edition of The Ally content series! In this Q&A, Murphy shares how audience data is transforming CTV advertising and Madhive’s partnership with Alliant empowers local advertisers to deliver authentic and privacy-compliant campaigns.   Catch the full conversation here: https://lnkd.in/g3y9ZnqB     #CTVAdvertising #AudienceData #PrivacyCompliant

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🎉 Really excited about this one.... An interesting thing is happening in the performance marketing ecosystem: digital media has become slower and more aggregated in terms of feedback, while OOH and DOOH have become more granular with faster reporting, meaning there's a 'meeting in the middle' and OOH is earning its rightful place in the sales funnel. There's a lot to unpack, but looking forward to chatting on it! #performancemarketing #ooh

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