Roy Morejon

💼🚀Invest in Newsmax Today!🌟 Now’s your chance to invest in Newsmax Media, Inc.! The SEC requires investors to be Accredited Investors, and you can qualify with one of the following: 1️⃣ Income of $200,000+ in previous two years ($300,000 for joint income)   2️⃣ Have a net worth of over $1 million Invest now to be part of this fast-growing news network! 📈 Get qualified and join the future of news today! 👇 https://lnkd.in/eiKFAGH5 #Newsmax #GoingPublic #InvestmentOpportunity #IPO #NewsIndustry #BusinessUpdate #FinancialGrowth #InvestInNewsmax #PublicListing #InvestorNews This is a paid advertisement for Newsmax’s Regulation D Offering. Additional information on the company and risk factors related to the offering can be found in the offering circular.

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Turn one event into 2.8+ million impressions? New case study w/ Vin Matano 🐝 and Demandbase out now! - Follow our DICE framework to maximize your event ROI so you don’t have to roll the dice with in-person content. D-esign I-deate C-apture E-dit - DESIGN your event content plan before the event. Factor the RSVP list, influencer partners, and key marketing messaging before the start time. This will inform the topic selection and shot planning during the event. The more homework you do upfront, the easier it is to hit a home run at the event. IDEATE on content topics and thoroughly prepare. Be intentional and formulate a concrete shooting plan. This can include video topics, storyboarding, branding, and questions for the participants. You want to focus primarily on execution during the event, so it’s key to get the preparation in order. CAPTURE your event in a versatile manner. Now that you have your content plan, you can focus on 1) DOCUMENTING the event and 2) CREATING original content at the event. You want a fair balance of both so you can produce versatile videos (short form, interviews, hype video, recap, long form) with original b-roll. EDIT your raw assets into usable content. Think carefully about how you want to distribute the content. Fast-paced short form is great for organic social while more cinematic shots can serve as promotional reel for future events and sponsor activation. DO NOT post anything raw. Create with audience enjoyment top of mind. - Watch the full video for a detailed breakdown. Hosting an event and interested in turning it into a content factory? Hit up EventShark 🦈

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The C2M model represents what I think is the single largest white space opportunity in the creator economy ShopMy.us, LTK, Shopify Collabs etc have put commerce power in creators' hands, but they're constrained by traditional inventory / wholesale models…. There’s been a 226% increase in people creating videos on #dropshipping in the last 2 months… something I think is worth paying attention to The C2M model could revolutionize the creator economy by: Allowing for hyper-personalized product lines Enabling rapid testing and iteration of product ideas Providing a more authentic connection between creators and their audience through custom products And democratizing product creation and distribution But it's got to be the right product and this is where we have the most work to do We need not only AI-driven trend analysis to inform product decisions but most importantly AI that connects it to community The real power lies in transforming communities from reactive entities into proactive, self-sustaining ecosystems that generate their own demand It shifts power from brands that buy products up to 18 months in advance of any known consumer demand to real time communities of engaged individuals, potentially leading to more diverse, responsive, and innovative products lines that don't create waste because the demand is attached directly to a network of high quality / direct response suppliers capable of all lifestyle categories How can you be consumer centric when your product takes 18 months and your content takes 6 the potential for disruption and value creation is enormous when you attach this model to real time media and entertainment and generative ai capabilities This shift doesn't just change how products are made and sold—it revolutionizes entire industries esp when you apply shared profit models The true C2M model, powered by engaged communities and real-time production capabilities will rewrite not only commerce, but creativity, and community engagement It's not just an evolution of existing models, but a revolution that could reshape our economic landscape We desperately need to do something because fashion is the second-largest CULTURE RELATED industry after film and television And its dominant business model is from last century Design products to sell a year later -> advertise to create demand -> hope for revenue it no longer works in a world of AI-assisted user-generated cinema level content and commerce #thegreatfashionreset #communitytomanufacturer #communitycommerce #contentistheproduct #creatorsarethestore

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Invest in Newsmax Today! Now’s your chance to invest in Newsmax Media, Inc.! The SEC requires investors to be Accredited Investors, and you can qualify with one of the following: ​➡️Income of $200,000+ in previous two years ($300,000 for joint income)   ​➡️Have a net worth of over $1 million Invest now  to be part of this fast-growing news network! Get qualified and join the future of news today! https://lnkd.in/gmbJzeY7 #Newsmax #GoingPublic #InvestmentOpportunity  #NewsIndustry #BusinessUpdate #InvestInNewsmax #PublicListing #InvestorNews #newtothestreet This is a paid advertisement for Newsmax’s Regulation D Offering.  Additional information on the company and risk factors related to the offering can be found in the offering circular.

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In today’s Marketecture newsletter, in the context of the recent attention directed at the business model of Honey, the POS coupon surfacing service, Ari Paparo asks whether CMOs should be intimately familiar with the machinations of their marketing channels. My response is that they absolutely should — that understanding where budget is deployed and how those recipient channels deliver value is the essence of the CMO role. I don’t think there’s any level of altitude, or any scale of operational complexity, that absolves a CMO of that obligation. But this doesn’t necessitate that a CMO fundamentally understand the business model of Honey (or any other affiliate-like channel) specifically. Rather, it entails instilling a culture of disciplined analytical rigor within the organization. A CMO can be completely unaware of Honey’s commercial model while still demanding that the marketing team test it (and every other channel) for incremental impact.

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Did someone say: 'conference in Miami' ?! 💃 Key learning so far from hearing different pitches / sponsored keynotes: - DIFFERENTIATION is key *how can you standout? not sound like every other vendor in the space? - ECOSYSTEM matters as much as your core product *up-market, fitting into their existing stack/environment/workflow is a requirement, not an optional feature Great times hearing from Revenue Leaders across some of the most iconic, high-performance, operationally rigorous GTM teams (Oracle, Microsoft, etc) PS hate to sound jaded, but will attend the first conference to require a word limit on "AI"... can only make up ~50% of the words used to describe a solution / value prop <3 (it's a powerful tool, not an outcome)

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Life’s too short to introduce shit AI products into your company so you can scale. So often questions are posed on here such as ‘have you considered how AI can influence eVeRyThInG?’ but barely reference a very specific action = outcome. ‼️ Indy agencies & marketers & seed stage founders: got an online demo webinar feat. Upflowy founder Guillaume Ang tmrw, you’re invited to see what good AI looks like. As a marketer, the main constraint often is time. Time to execute. Content doesn’t just *snap fingers, happens* It requires hands, for the most menial and mundane of tasks to do ‘marketing ops’ which to be frank, is a painful and highly bang-head-against-the-wall task for a marketer who is asked to ‘fill the funnel, make it go viral!’ Within marketing agencies who have clients they need to serve with campaigns, but are constrained by being able to provide the actual assets they require to deploy said game-changing campaign. Within seed+ tech companies who have lean marketing teams with marketing operators only able to do so much with the limited time they have in a day while they do 20 other jobs. Within service providers who seek to have an online bespoke presence in geographies and specific positioning Within consumer goods providers who want to ship a landing page for every SKU and inventory item they could possibly think of I am running this demo gathering tomorrow noon (AEDT) with Guillaume, as he showcases ‘Psyke’ - Upflowy’s next play in market; a neuroscience+AI platform helping marketing ship campaign creation at scale, in hours not days/weeks. I cannot reiterate how much Psyke is NOT SHIT. It is a magical beast, and it has been awesome getting involved in this team who are creating something that will redefine marketing ops, and show how every keyword you hold dear, can be turned into something that is on-brand, on-site, shipped, and *doing the SEO thing you need it to do* I barely run events anymore. This one, as we showcase and invite any and all feedback, will be something I believe will be a huge mental unlock for people thinking about how they can scale in 2025 onwards, but just need the top-of-the-funnel aiding tool to get them there. Tagging marketers and founders (most from Tractor days) I think would get a kick out of this- tell someone who gives a shit about knowing what 2025 should look like in growing their challenger brand. And DM me if interested. Don’t love selling, and since this is demo phase, I’m not. But I do love telling a fucking great story, and this is a good one. (*presses post at 2.37*) Adam Grocke, Adrian Edwards, Alexandria Garlan, Ally Watson OAM, Ami Bateman, ⍙ Amy Springer, Annie Liao 🇦🇺, Anthony Curtin, Ash Kirvan, axel sukianto, Ben Colley, Carolyn Stebbing, Chanel Clark, Cherie Clonan, Christopher Bartlett 🔸, Chris Hoffmann, Chris Nasr, Claire B., 🌞 Dan Brockwell, Daniel Lyas, Dan Siepen, Daniel Kagan, Daniel Ouliaris, Daniele Tanner, Danny Phillips, Dave King, David Tu-Hoa cont.

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❗DTC Brand founder ❗ --> Is your brand set up to scale smart? At some point in every DTC founder's journey, growth gets… intense. More SKUs, more channels, and a team that’s growing fast. And if you don’t fully trust your financials, it can feel like you're guessing on every big decision. Here’s what to focus on: 👉 Build trust in your numbers. Scaling without a clear financial picture is risky. Reliable data gives you the confidence to make decisions with conviction. 👉Focus on more than just revenue. Cash flow, profit margins, and balance sheets are more than metrics—they’re strategic tools that help you see the big picture. 👉 Be ready to pivot. Financial clarity lets you know when to push forward or pause and recalibrate, without second-guessing every step. When you’re scaling, clear financials aren’t just a “nice-to-have.” They’re the foundation for every move that takes your brand to the next level. -- Hi, I'm Jon Blair founder of the DTC Finance and Accounting firm Free to Grow CFO. Want more tips on growing a profit-focused DTC brand? Give me a follow. Want to learn more about how Free to Grow's Accountants and CFO's can help you increase profit and cash flow as you scale? Shoot me a DM. Until next time, scale on! 

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One of my favorite lessons for BFCM for brands. This is how you MAKE MONEY with BFCM.

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Revenue alone won't pay your bills—contribution margin dollars will. Too often, I come across DTC brands that focus solely on revenue growth without considering the costs tied to that growth. The result? A false sense of successful growth while profitability quietly slips away. The reality is: It’s not just revenue that matters—contribution margin dollars are what pay the bills. Contribution margin dollars are what’s left after covering variable costs, like ad spend. If those dollars shrink as you scale, you’ll struggle to cover fixed overhead—and your profitability takes a hit. 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗺𝗲𝘁𝗿𝗶𝗰 𝗶𝘀 𝗮 𝗿𝗲𝗰𝗶𝗽𝗲 𝗳𝗼𝗿 𝘁𝗿𝗼𝘂𝗯𝗹𝗲. So, what’s the solution? ✅ Regularly track contribution margin dollars alongside revenue to get the full picture. ✅ Question every dollar spent on ads: Is it generating enough margin to justify the cost? ✅ Adjust your strategy early before scaling starts eating into your profits. Need help untangling this? At Free to Grow CFO, we specialize in working with DTC brands to optimize financial strategies and maximize profitability. Let’s talk about how to protect your bottom line while you grow. -- Hi, I'm Jon Blair founder of the DTC Finance and Accounting firm Free to Grow CFO. Want more tips on growing a profit-focused DTC brand? Give me a follow. Want to learn more about how Free to Grow's Accountants and CFO's can help you increase profit and cash flow as you scale? Shoot me a DM. Until next time, scale on! 

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Stop wasting time and energy over-engineering financial models to analyze every possible variable in your DTC brand. Instead of asking: "Can my model analyze X?" You should be asking: "Should my model analyze X?" Too often hours of time is wasted analyzing variables that have no cause and effect relationship with the most important desired outcomes in your business. So the next time you sit down with your accountant or CFO to build a report or a model, make sure you ask "should we analyze this?" Because the answer isn't always "yes." -- Hi, I'm Jon Blair founder of the DTC Finance and Accounting firm Free to Grow CFO. Want more tips on growing a profit-focused DTC brand? Give me a follow. Want to learn more about how Free to Grow's Accountants and CFO's can help you increase profit and cash flow as you scale? Shoot me a DM. Until next time, scale on!

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Are you an 8-figure DTC brand founder who still has a tax accountant running the company books? If so, why are the books closed so slowly and why does it feel like the numbers are always off? There are two main reasons from my perspective. 1. They don't understand eCommerce. 2. They are tax accounting experts, not eCommerce consumer brand financial accounting experts So why do these two factors keep producing untimely, seemingly inaccurate books each month? 1. They don't understand eCommerce - By virtue of not being an eComm accounting expert, they're inefficient at eComm-specific month-end close activities like reconciling Shopify and Amazon Seller Central accounts. This inefficiency can make it hard to close the books in a timely manner. Additionally, not understanding how to record and reconcile eComm-specific transactions, they often make mistakes and your financials turn out inaccurate. 2. They are tax accountants - Every year CPAs get busy with taxes around filing deadlines. During these period closing your books gets pushed to the back burner, meaning you have to wait weeks to understand your brand's performance, and essentially rendering your financials useless. Additionally, as tax accounting experts, your CPA will probably prepare your books in accordance with tax accounting best practices, not financial accounting best practices for an Ecom consumer goods brand. This means issues with COGS, margin, and inventory accounting accuracy. The result? You're making management decisions off financials optimized for tax treatment, not management analysis. The solution? Consider an eCommerce focused outsourced finance and bookkeeping firm like Free to Grow CFO. We only work with growing eCommerce brands, so we are experts at preparing accurate financials that are useful for management decision-making. Wait - it gets even better? We close all our clients' books by the 15th of the month, EVERY MONTH, no matter what tax filing deadlines are happening at the same time.

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Perception is reality. And, agencies often have a perception problem. As an agency, it's extremely difficult to change the perception of who you are and what you do. "Oh, I thought you all did _____." "Wait, you all do ______? Had no idea." "Sally told me she used you for _____. Are you sure you can do this?" Hard to come back from those statements. It's why your first impression is sooooooo effing important. It's why words matter. It's why semantics matter. It's why aligning expectations matter. Words like 'creative' -- 'content' -- 'demand gen' -- hell, even, 'marketing', mean different things to different people. You should be asking a ton of clarifying questions around words like that, to make sure you're speaking about the same 'thing'. As an agency, you may think you are a perfect fit for an engagement. You might be right. But, if how you describe yourself, doesn't align to how your prospect is thinking of the work, you may be dead in the water. The goal is to arrive at the same description and understanding of the work. The goal is to control the narrative around what you do and who you do it for.

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#ToolsOfTheTrade for #performancemarketers got upended when #Apple changed its #privacypolicy. And again when #google announced they'd eliminate #cookies... then delayed, then announced #FLoC technology as a replacement for cookies. Playbooks that worked well stopped working at all, ROAS went nuts, attribution became opaque, first-party data took a front seat over third party and so on and so forth. In other words, performance marketing went through an obligatory reset. Is it now AI's turn? The #AI hype cycle we're in assumes reliable access to one critical asset. #Data. But what happens to the economic models and ROIC on AI initiatives if that data -- particularly third party data -- is suddenly unavailable? Or is only available for a hefty chunk of change? Would love to hear from wise women and men on this topic. Matthew Heitmann Jamaliya Cobine Anssi Mäkelä Jeff Veldhuizen https://lnkd.in/eF4fmrWb

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What if you could add $3M at 80% margin to your eCommerce business without having to sell a single additional product? Here is how the team at Homelife Media figured this margin innovation playbook...

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When you're scaling a DTC brand, accurately calculating Customer Acquisition Cost is more than just a numbers game—it’s a strategic necessity. Each marketing channel—whether it’s Meta, Google, or Amazon—plays a distinct role in shaping your CAC. Meta might offer a broader reach, but Amazon's built-in purchase intent often leads to more cost-effective customer acquisition. But here’s the thing—It’s crucial to consider how these channels interact. Sequencing your channel expansion and strategically selecting your product catalog can significantly impact your overall CAC. The lesson? Not all channels are created equal. Focus on where your customers are most likely to buy and ensure your marketing spend is aligned with that intent. By understanding how your marketing dollars perform across different channels, you can make smarter decisions that drive true profitability for your brand. -- Did you find this post helpful? If so, consider resharing it and giving me Jon Blair a follow.

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NFT founders are announcing that their cute, plastic, blockchain-disguised toys are now available at Target. This announcement comes at a time when people are sick of art being commercialized. As Mos Def said about Drake a few months ago in an interview: Drake’s music is great for shopping at Target..so many SKUs! Meanwhile, on TikTok, celebrities for the 2024 Met Gala are getting blocked for participating in this year's "Let Them Eat Cake" theme. Apple is being called out for its "Crush!" ad, which depicts the destruction of analog creative reduced to the size of an iPad. So, we must ask ourselves in web3…. Is it for the love of play? The celebration of creativity? The sake of human connection? The love of animals? The human spirit? Or, just an opportunity to create a marketing funnel through merch, hoping it onboards the masses to web3 via Trojan horse smoke and mirrors? As we can see from Drake's rich portfolio, appealing to the masses in such a way catches up, even as you're winning prestigious awards. As Mos Def hinted about Drake, the whole apparatus was built on a house of cards. Of course, there are still lots of Drake fans. But life comes at you fast… ...no matter how many NFT toys you sell, what Hollywood deals you ink, how successful your metaverse game is, what your floor price is, or how much VC money is backing you (ex, BAYC). Being #1 on Netflix won't save you; beware the curse of popularity. Fame, fortune, millions of fans, and cute IG memes don’t necessarily lead to meaningful assets. And meaningful assets are what matter in the end. Much more so than "mass adoption". Demand more than what’s popular and makes money, even if it leads to adoption. Demand meaning. Brand New Voices

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Hey LI Fam! -- RocketHub's BFCM deals are dropping daily. Thus far... 1) Monday = Qolaba - AI toolbox for creators and brands. One app. One login. One-time investment. https://lnkd.in/env2W6hY 2) Tuesday = Inro - Drive higher conversions and sales with Instagram DM Marketing https://lnkd.in/em8DayhP 3) Wednesday = ContentRadar - Repurpose content into engaging LinkedIn & X posts https://lnkd.in/eiKhXUfY 4) Thursday = an AI Overviews SEO tool; the first of its kind. You're gonna want this if you care about SEO!  5) Friday = Twitter and LI bookmarking tool - the industry leader in this space!!! ++ And a few more drops next week too!!! Curious to see what other stars are launching on RocketHub, check this link: https://lnkd.in/ecBuYFu3 Save money. Get software for your business without monthly subscriptions.

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If You Build it They Will Come is a false narrative. If you build it, tell them about it, give them a map and a reason they will come and find it is way more accurate. The Internet is a vast black hole so if you post content without indexing it properly, the people that cna benefit from it will never find it. Even YouTube is too big and if you don't know exactly what to search for, you won't find what you need. VideoXRM analyzes video content and extracts every key data element from your video so even if there is one sentence in the video that is relevant and important to someone, they can easily find it. If you create and or distribute content, you want people to see it, right. So why wouldn't you want VideoXRM to do what they do? Check out this clip from my conversation on The MarTech Matrix Podcast with David N. Baker to learn more about the differences between YouTube and VideoXRM. Then try it for free! You can find more clips and the full episode via the links in the comments. #MarTechMatrix #VideoXRM #BusinessIntelligence #ContentManagement #AppExperience #MarketingInnovation #Podcast Feel free to share your thoughts or ask any questions. Let’s keep the discussion going! 💬 Tom Barbaro Cogent Collective

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