Ross Cohen

What role does contextual AI play in shaping the future of advertising? As end-users and technology companies increasingly prioritize privacy, contextual AI is poised to emerge as the primary tool for advertisers as it focuses on aligning the right messaging with the right context, making it essential for brands' future success. Kartal Goksel, CTO at Seedtag, believes that context reigns supreme when it comes to effective advertising. While the industry has typically depended on keywords and phrases to gauge context, he argues that a more nuanced, human understanding of context is crucial as this approach considers the broader meaning of words within the context of an article. Watch now: https://lnkd.in/e3aBPiYQ #ContextualAI #ConsumerPrivacy #ContextualAdvertising

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OPTIMISTIC OUTLOOK: PUBLISHERS REPORT REVENUE GROWTH - Apartment Therapy Media expects a 17% revenue growth for 2024, with a strong Q3 forecasted. - Vox Media relies on tentpole events and franchises to sustain visibility amid market fluctuations. - Gallery Media Group reports a 10% increase in average deal size, with 20% of revenue from new clients. - Gannett | USA TODAY NETWORK identifies strong advertiser interest in sports, particularly women's sports, post-Cannes. - Bloomberg Media notes high demand for sports content from advertisers after Cannes insights. 📖 Article by Digiday : https://lnkd.in/gXqjEEjk 🌎To learn more join the AdTechGod Slack Community: https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gjGRM_uk

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Most experts struggle with defining their competitive EDGE 👇 ---> Lack of Direction ---> Misaligned Content Strategies ---> Ineffective Execution ---> Poor Market Understanding Success demands a clear strategy. How? By leveraging your expertise through the EDGE (Expert-Driven Growth and Engagement) framework. These elements are: ---> Your powerful EDGE mission statement ---> Content Strategy Essentials ---> Dream 100 Engagement Plan Each offers a distinct path to competitive advantage. Yes, they help you stand out in your field. But also... They empower you to dominate your niche. Create a Clear, Customized EDGE Plan: ➟ Uncover and Package Your Unique Expertise. ➟ Create and Execute a Cohesive and Scalable Content Strategy. ➟ Strategically Connect with Ideal Clients and Influencers. Result? You embark on a transformational journey to unearth the hidden power of your expertise! Let's ditch the generic and dive deep to craft a message that sets you apart. Think this insight could help others? Pass it on. ♻️ -- 👉 Want a custom plan to master your expertise? Drop me a DM

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Artificial Intelligence, the future of measurement and privacy regulations are just some of the issues we’re discussing on Day 2 of the IAB Tech Lab Summit. #TheEndOfTheBeginning

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Live optimization workshop on Tuesday. We partnered with Amplitude to help their customers get more wins. We will host a live workshop on Tuesday to share:   1️⃣ The two psychological principles at the heart of optimization 2️⃣ The four simple changes that consistently drive significant results 3️⃣ Over 12 real-world A/B tests from the world’s top testing brands such as Twilio, Apple Music, GoDaddy, Noom, Invisalign, The New York Times.   4️⃣ **Live Optimization** We will put these principles into practice, optimizing audience-submitted webpages live during the webinar.   Reserve your spot today to submit your webpage for live optimization! Jheel Jawharkar, Phil Burch, Austin McCraw #splittesting #cro #UX #optimization #AbTesting

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Over 10 years ago, we initiated a partnership with Google where we had the keys to their most powerful advertising platform for display advertising demand for publishers called DoubleClick Ad Exchange. It was exclusive to very large websites or partners like MonetizeMore. As a result, we received a lot of demand from publishers to become a customer and get access to the best performance ad exchange in the industry. This partnership dramatically grew our business back in 2013.   In January 2014, our largest customer received a spam attack. One of their competitors sent a plethora of traffic that were meant to click on their ads multiple times with the purpose of getting them banned on Google. They were successful because this publisher was getting huge amounts of traffic and they sent such a huge attack that it created an investigation on our master account (MCM) with Google. About three weeks later, that investigation resulted in a whole master account ban. When you’re banned by Google, that means that they revoke all unpaid ad revenues. The unpaid ad revenues were all our revenues for December and January. That was the highest gross revenue months we had at that time. $2.2 million and 99% of our revenue for those months were revoked.   Since then we bounced back via injection of personal funds into the business to make sure everyone was still paid. We learned from this by implementing the below:   - AI driven invalid traffic detection and blocking tech we built in-house - Very stringent site screening (Over 100 checks) - Diversification of our revenue streams   As a result, we have grown the business sustainably and we strengthened our partnership with Google to become a Google Certified Publishing Partner (GCPP) for close to 10 years now.   We now help other GCPPs to help prevent MCM terminations, revenue clawbacks and help optimize their Google Health Scores. If you're a GCPP that could use help with your quality scores via AI tech and an expert team, send me a message or comment on this post.

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Ready to enhance your privacy-first advertising strategy? Seedtag Academy is excited to introduce ‘Privacy-First Advertising Pro.’ This new certification brings you the essential knowledge and skills to excel in privacy-first advertising. Discover everything to implement effective strategies that prioritize user privacy, including: 📈 The evolution of privacy in advertising 👨‍💻 How user data is collected and implications for advertisers 🔐 Key elements for crafting privacy-first campaigns 🚀 Emerging trends that are shaping the future Get certified for free in less than an hour: https://lnkd.in/e2YS_V4M #SeedtagAcademy #Certification #PrivacyFirst #DigitalAdvertising

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Consumers are increasingly aware of the value exchange between their data and the content they consume and many feel the benefits of personalized ads don’t always justify the privacy risks. Contextual targeting strikes the right balance—delivering relevant ads while protecting user privacy and meeting the needs of both advertisers and consumers. Seedtag #contextual #privacy #digitaladvertising #advertising #digitalmedia #targeting

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How can ad agencies leverage #AI to enhance user engagement and loyalty? AI-driven tools allow ad agencies to automate tasks such as data analysis, content creation, and customer relationship management, boosting productivity and streamlining operations. In this article, Dave Otis SVP of Independent US Agencies at Seedtag, discusses how agencies can use AI to create ad experiences that align with their audience's unique preferences. Learn more: https://lnkd.in/eqyxf2ng #AdAgencies #GenAI #AdTechBlog #AudienceEngagement

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AdAttributionKit: Unpacking Apple’s new ad attribution framework AAK unifies Apple’s various advertising attribution frameworks under a single umbrella product name and extends SKAdNetwork in meaningful ways, including with support for re-engagement and alternative app marketplaces. These are substantive improvements. But impediments to adoption remain: IP-based attribution is still widely viewed as a suitable alternative to Apple’s native iOS attribution framework, meaning that platform tools like Conversion APIs will take adoption priority.

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3 days before the start of DOJ v. Google trial in the US, the CMA is announcing that it too has issues with Google's abusive competitive practices in the adtech market. Self-preferencing behaviors (GAM+Adex but also hopefully Youtube+DV360 or DV360+Search Data) will be a big topic of discussion in the coming weeks! 🍿 https://lnkd.in/eZyCqVCg

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Do videos on home pages move the needle? We analyzed 56 experiments using the DoWhatWorks BetScore methodology to find out! We conducted a meta-analysis across experiments from top B2B and consumer subscription brands discovered using the DoWhatWorks engine. Here's what we found: Surprisingly, videos on home pages resulted in a low BetScore of just 11 out of 99, indicating they are likely to underperform. Experiment Highlights: 🏆 RingCentral: Image vs. Video – the image won. 🏆 1-800 Contacts: Video paired with a list vs. 3-step diagram – the diagram won. 🏆 Homebase: Traditional video player vs. image collage – the collage won. See the link comments to see the actual experiments in the post. This doesn't mean you should never use videos. There are scenarios and sectors where videos can perform well. The key is to understand how and where to use them effectively. For instance, consider whether to show the video duration on thumbnails, consider autoplay settings, and carefully choose the presentation of how you prompt the video. Conclusion: Avoid videos on your home page if you are a SaaS or subscription brand (unless selling video content). If you use video, offer them in a thoughtful way. Use data-driven insights to determine the where and how to use videos to drive conversions. If you are curious about BetScores, here's what you need to know. BetScores synthesize results across similar tests by page, sector, etc. Our clients leverage BetScores to identify and address issues in their UX quickly, leading to millions in new revenue. We proudly work with top streaming brands, Fortune 500 SaaS companies, banks, retailers, DTC brands, and more. If you want to join them drop me a note. #DigitalMarketing #SaaS #Subscription #VideoMarketing #DataDriven #DoWhatWorks #results #splittests #CRO #plg

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The era of only advertising on search and social is over. Here’s why: 1️⃣ Increased Scrutiny Companies are looking at ad spend closer than ever — ditching “grow at all costs” and prioritizing platforms with the best ROI. 2️⃣ Advanced Attribution Tools Thanks to platforms like HockeyStack, spotting wasted ad spend is easier than ever. 3️⃣ Rise of Trusted Channels The winners here are the distribution channels that have built trust and credibility within communities—think newsletters, podcasts, and influencers—where ad dollars are inherently more effective. We’ve seen this at TLDR — we have more sponsor interest than ever before. The better attribution gets for channels like ours, the more ad dollars we’ll see flow in. tl;dr: Don’t just rely on search and social. Open up your ad strategy to spaces that deliver more than reach alone.

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As the market shifts away from Google's control, Novatiq is asking – will fragmenting the adtech ecosystem truly serve the industry's best interests? And what opportunities and challenges does this change bring for publishers, advertisers, and the consumer? Head over to Novatiq’s latest blog to find out more - https://lnkd.in/eb_6Fg_K #telco #DigitalMarketing #customerexperience #adtech #cookies #firstpartydata  

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Coming soon from Burt Intelligence. : Market Intelligence! (#AD) Sign up for the webinar on June 26th to learn how Burt will enable publishers to discover hidden revenue opportunities, which SSPs you should be working with (but aren’t), and where this could be going next. ✏ Sign up here: https://lnkd.in/gJks-9ey (this is a paid promotion)

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🚀 Excited to share insights on maximizing business potential with WordPress website development services and the right hosting provider! 💼✨ At DD.NYC®, we understand the importance of a robust online presence. That's why we're thrilled to offer tailored WordPress website development services to help businesses thrive in the digital world. Here's why partnering with us can elevate your online presence: 1️⃣ Customized Solutions: Our team crafts personalized WordPress websites tailored to your brand identity and business objectives. 2️⃣ Professional Design: We create visually stunning websites that captivate visitors and leave a lasting impression, reflecting the essence of your brand. 3️⃣ Optimized Performance: With the right hosting provider, lack of unnecessary plugins or builders, and years of expertise - your website will perform seamlessly, offering a smooth user experience and performance. 4️⃣ Enhanced Security: Your website's security is our top priority. We implement robust security measures to safeguard your online presence against threats. 5️⃣ Scalability: As your business evolves, we ensure your website evolves with it, providing scalable solutions to accommodate growth. 6️⃣ SEO-Friendly Structure: Our WordPress websites are built with SEO best practices in mind, helping you climb the search engine rankings and attract more organic traffic. 7️⃣ Analytics & Insights: Gain valuable insights into your website's performance with analytics tools, allowing you to make informed decisions to drive business growth. Ready to elevate your online presence with a stunning WordPress website? Let's collaborate and unlock your business' full potential online! Reach out to us today to get started. #WordPress #WP #WebDevelopment #WebDesign #DigitalAgency #DigitalMarketing #BusinessGrowth #DD.NYC® @WPEngine

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