About
With over seven years of experience as a Fractional CMO, I help emerging digital…
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Articles by Ron
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Ready to Launch? Be a Juggler!
Ready to Launch? Be a Juggler!
Top Ten B2B Marketing Best Practices to Juggle Every client is unique, but there are 10 key elements to every product…
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You Invited a Fractional CMO to the Table. Guess Who's Coming to Dinner?
You Invited a Fractional CMO to the Table. Guess Who's Coming to Dinner?
It’s the end of the year. Organizations experiencing challenges are Shopping for a Fractional CMO.
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INVEST IN A COMPANY & CHANGE THE WORLD
INVEST IN A COMPANY & CHANGE THE WORLD
WANT TO MAKE A DIFFERENCE? Think about it. You can get screened for cancer with a take at home urine test with a higher…
Contributions
Activity
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💙 It’s been a long exhausting past few days between hospital trips, kids school, and keeping the business meetings and office visits…
💙 It’s been a long exhausting past few days between hospital trips, kids school, and keeping the business meetings and office visits…
Liked by Ron Shulkin
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Join us for a special half-day program for individuals living with early-stage dementia and their care partners. A panel of individuals living with…
Join us for a special half-day program for individuals living with early-stage dementia and their care partners. A panel of individuals living with…
Liked by Ron Shulkin
Experience
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Education
Volunteer Experience
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Board Member/Social Media Liaison
Mather Alumni Board
- Present 16 years 3 months
Education
Working with a team of alumni to raise money to fund scholarships. We create events to drive contributions. Using social media we have connected thousands of Mather alumni. We also provide funds for creative teacher projects, provide alumni with appropriate skills for mentoring programs as required; to judge science fairs; for principal for a day. We funded the acquisition of dozens of new computers for the new school library. Our efforts have yielded over $50,000 during my tenure.
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Founder and Group Manager
Idea Management Group on LinkedIn
- Present 16 years 3 months
Science and Technology
Come join over a thousand Innovation Management professionals as we discuss the technology used to support their companies' culture of innovation. Spirited conversations, sharing best practices and comparing notes concerning idea management techniques.
bit.ly/ideamanagementgroup
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Mentor
2112 Creative Industry Incubator
- Present 7 years 8 months
Arts and Culture
2112 is Chicago's first incubator focused on the development of business in music, film, and creative technology. We are located within the 160,000 sq ft creative ecosystem of Fort Knox Studios. I offer marketing strategy guidance to early stage start ups.
Publications
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Challenges for the Future| CHAPTER II IMPROVING OPEN INNOVATION: CHALLENGES FOR MANAGING COMMUNICATION AND CREATIVE IDEATION
Faculty of Technical Sciences, University of Novi Sad, Serbia
In this paper we try to discover relationship between ideation and communication, in the context of open innovation. Basic principles required for appropriate usage of open innovation tools are presented, as well as the current state of knowledge in this field. Conceptual and methodological issues are addressed in order to bring this topic closer to the targeted audience. Emerging trends in the area are discussed, and a metaphor summarizing the findings is offered instead of a standard…
In this paper we try to discover relationship between ideation and communication, in the context of open innovation. Basic principles required for appropriate usage of open innovation tools are presented, as well as the current state of knowledge in this field. Conceptual and methodological issues are addressed in order to bring this topic closer to the targeted audience. Emerging trends in the area are discussed, and a metaphor summarizing the findings is offered instead of a standard conclusion.
(ISBN 978-86-7892-580-1)Other authors -
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I Have a Crush on the Library Lady
Illinois Library Association Reporter
See publicationSee page 12 for an ode to my love affair with the library
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Emerging Digital Marketing Technology Blogger
LinkedIn Pulse, Innovation Excellence, The Front End of Innovation, Customers First
Emerging Digital Marketing Technology, Innovation, Ideas, Social Media Subject Matter Expert & Blogger. Emerging Digital Marketing Technology, Social Media, Innovation, Idea Management, Collaboration, Multi-Media, CRM, Database Marketing, On Line Communications and Social Networking. My earlier entries appear at The Examiner. You can read my latest blog publications at CogniStreamer's Jazz of Innovation; at the Front End of Innovation (FEI) blog site, Innovation Excellence.and now on…
Emerging Digital Marketing Technology, Innovation, Ideas, Social Media Subject Matter Expert & Blogger. Emerging Digital Marketing Technology, Social Media, Innovation, Idea Management, Collaboration, Multi-Media, CRM, Database Marketing, On Line Communications and Social Networking. My earlier entries appear at The Examiner. You can read my latest blog publications at CogniStreamer's Jazz of Innovation; at the Front End of Innovation (FEI) blog site, Innovation Excellence.and now on LinkedIn Pulse.
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When you're trying to solve your marketing puzzles, consider a Fractional CMO to jump in and help. I'd love to hear about your challenges…
When you're trying to solve your marketing puzzles, consider a Fractional CMO to jump in and help. I'd love to hear about your challenges…
Shared by Ron Shulkin
Other similar profiles
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Danny Nathan
Accelerating Self-Publishing: Engaging Audience Feedback to Create Iterative Books Discover how authors can leverage audience participation to enhance the self-publishing process. Explore a platform designed to facilitate faster publication, closer audience connection, and iterative book editions based on feedback. Unlock the potential of collaborative publishing! #SelfPublishing #AudienceEngagement #CollaborativePublishing #BookEditions #BookWriting #WritingCommunity #AuthorTips #WritingFeedback #IterativeProcess #PublishingPlatform
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Diversified Management Services, Inc.
Is your organization using Artificial Intelligence? A better question is, HOW is your organization using AI, because it is a near-certainty that the systems you rely on are utilizing AI in some fashion. This article discusses ways nonprofits use AI, advocating for a hybrid approach to ensure you're ahead of the curve in harnessing the power of AI to work for you, not against you. https://lnkd.in/gcz6mFZC
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Kyrtin Atreides
The results, analysis, and data from applying a fragment of ICOM to ARC-AGI now have a 30-page research paper dedicated to them, including additional context provided in the “technical report” that the ARC-AGI team published on December 6th. https://lnkd.in/gDffb7R5 The TLDR is that even a fragment of our systems was ~1,000 times more efficient in terms of cost, and vastly more performant, than the top score on their PUB leaderboard at the time of testing. By the ARC-AGI team’s own estimates, the prior method from Greenblatt would require a further 12,500 times more compute to reach our team’s score, which lands around the human baseline of 85%. In other words, a fragment of our systems was quite literally more than a million times more efficient (~1,000*12,500), even on toy problems like those in ARC-AGI. Real-world complexity problems could predictably increase this by further orders of magnitude for any business use cases of non-trivial complexity. The ARC-AGI team still practices arbitrary exclusion on the benchmark, so the currently listed top scores aren’t accurate on either leaderboard anymore, since the Prize leaderboard’s top team (55.5%) removed themselves by refusing to disclose the method that they used. We welcome feedback on the paper, and we’re working on completing enough of our systems to begin giving live demos of more than just fragments of ICOM. These will be the long-awaited real-time versions that people can “play with”, not just hand things like ARC-AGI puzzles to. The first instances will be real-time and scalable versions of our 7th-generation system that set many milestones in the field. They’ll be a little simpler than that system at first, but still vastly more performant and general than anything else the market has seen yet, and they can become substantially more powerful than the 7th gen within a matter of months, as it simply requires full-time engineering hours to complete the 8th gen core engineering work. Remember, a fragment of one of these just steamrolled over everyone else on this challenge by orders of magnitude. 2025 promises to likely be a year where most people in AI find themselves surprised to bewilderment, while the people who’ve followed our work find it all entirely predictable, and long overdue. We’ll see you there.
10 Comments -
Institute for Citizens & Scholars
When it comes to measuring civic engagement, where do you start? The Guide to Civic Measurement can help you: ➡️ Deepen your understanding of civic measurement ➡️ Reflect on your current efforts ➡️ Prioritize what truly matters to measure in your community Explore the guide: https://buff.ly/4hsWqdy 💬 What’s one area of your civic work that you think could benefit from more effective measurement? Share your thoughts in the comments! cc: National Civic League
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URMIA - University Risk Management & Insurance Association
How can higher ed institutions tackle climate change risks and boost resilience? Explore our latest Insights article summarizing expert insights, collaboration strategies, and actionable steps for building a more climate-resilient future. 🌍 https://buff.ly/40ZJRki #ClimateChange #HigherEd #URMIA2024
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Submittable
AI can be a useful tool for grantmakers, but AI adoption should never become your main goal. In today’s Impact Audio episode, Jean Westrick, executive director of the Technology Association of Grantmakers, digs into how grantmakers can stay mission focused in this new era of tech. Listen to the full episode: https://lnkd.in/esEsb4ND She covers: ▪ How to balance digital transformation with other big challenges ▪ Where AI fits into efforts to make grantmaking more inclusive ▪ How some grantmakers are already using AI
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OptSus Marketing
Monitoring and assessing community engagement outcomes involves both quantitative and qualitative methods to gain a comprehensive understanding of the impact of social media marketing efforts. Read more 👉 https://lttr.ai/AaGAA #DigitalMarketing #RemainsMutuallyBeneficial #DemonstratingSincereInterest #AssessmentHelpsMeasure #FosterMeaningfulConversations #HostingFocusGroups #IdentifyingPotentialPartners #TownHallMeetings #UtilizingSocialMedia #SocialMediaAnalytics
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Fluxx
📊🏆Choosing the right grant management software is critical for nonprofit success. Our latest blog highlights why Fluxx stands out with customizable dashboards, compliance tracking, and real-time collaboration tools. Maximize your funding potential and drive your mission forward. #GrantSoftware #NonprofitExcellence #TechForGood Read more:
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Engineered Tax Services Inc.
💡 Discover the latest trends in grant funding and how to leverage strategic research for your organization's success. Join our webinar with industry expert Ben Collins and get actionable strategies. Reserve your spot! https://hubs.ly/Q02yj37X0
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John North
AIS002:059 [Kathryn Carter] Small-Scale AI, Big Impact: Welcome to the Evolvepreneur A.I. Advantage Show Join me, Richard Wray, to gain the A.I. Advantage today where we dive deep into the transformative power of A.I. to help fast-track your business. My very special guest today is Kathryn Carter ... Kathryn Carter from Cottage Science Consulting is a versatile problem-solver focused on helping startups and NGOs implement growth systems. Initially skeptical about AI, she became intrigued by its potential, especially in creating chatbots for difficult conversations. Kathryn values nuance in discussions and believes AI can ease mental load, particularly for women and those with cognitive disabilities, by automating tasks like meal budgeting. She uses AI for creativity and problem-solving, emphasizing it as a tool to complement human skills. Kathryn advocates exploring AI to free up mental space, while maintaining critical thinking and appreciating human interaction. https://lnkd.in/g7WhnRCv
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International Association for Impact Assessment
A couple weeks ago we explored the power of #myESRA in our webinar on Digital IA and AI. Now, the experts behind the tool have shared a fantastic blog post on crafting effective prompts that deliver results. Check it out and then dive deeper with our on-demand webinar: https://lnkd.in/gkwSVSuQ #AI #impactassessment
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Foundation List
How to Use Analytics to Better Understand Your Donors New Nonprofit Blog from TechSoup.org! In recent years, data has become an important asset, and it shapes the way organizations of all sizes make decisions. But there's a wide gap between possessing data and using it to its its full potential. This is particularly true for today’s nonprofits, which deal with siloed departments, evolving donor behaviors, and a competitive landscape.
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Squark
Unlock the Future of Your Non-Profit with Time Series Forecasting! 📈 Imagine having the ability to anticipate trends, understand donor behavior, and strategically plan every move to ensure your mission's success. 🌟 Our latest blog post dives deep into Time Series Forecasting—a powerful tool that leverages historical data to predict future patterns. Discover how this innovative approach can help your organization: 🔹 Optimize Fundraising Campaigns 🔹 Improve Donor Retention 🔹 Enhance Resource Allocation 🔹 Plan for Economic Shifts 🔹 Build Stronger Donor Relationships Whether you’re managing a food bank, leading an environmental advocacy group, or running a health initiative, time series forecasting can provide the insights you need to maximize impact and ensure financial sustainability. 👉 Ready to transform your non-profit’s strategy? Check out the full blog post in the comments below and start harnessing the power of data-driven decision-making today! 📊✨ #NonProfit #Fundraising #DataAnalytics #TimeSeriesForecasting #MissionDriven #AI #Innovairre #Impact #DonorEngagement
1 Comment -
DonorVoice
Substitute Donor for Panelist Online survey research companies build panels of millions of consumers willing to participate in periodic survey research. They are paid to do so but research shows they also do so out of goodwill. These panel companies are analogous to charities with major acquisition costs and retention issues galore. Plus, these panel companies use email solicitations to invite panelists to participate. There is a paper entitled "Silently killing your panelists one email at a time: The true cost of email solicitations". The key findings and my commentary follow, substitute "donor" for "panelist". The costs of sending an email are largely fixed with the variable cost close to zero. If they're free to send, why not email everyone every day or every hour or minute? An online panel manager said "sending too many messages will kill the panel". So, there is a heuristic of sorts, we seem to know every minute is too much but once a year is too few. Some panelists will simply stop responding over time but how much of this is caused by the irritation of frequent email solicitations? These curves should look familiar, --The left chart shows most people don't respond very often but a small few respond a lot (relatively speaking) - the long tail --The right chart shows response rate going down as solicitation volume goes up. This is human behavior 101 stuff - you are not creating many new dollars with solicitation, merely shifting them forward. The more wonky analysis answered the causal question and found: Increasing waiting time of email solicitation when the panelist is new hurts response. However, increasing the waiting time after the first few increases response and retention. Taking together, frequent solicitation often increases short term panelist response but "kills" them faster. They estimated each email solicitation "killed" 1/16th of its panel. The 6% is an individual estimate so it varies widely, from between 2% and 24% dropout rate for each person. Past response does predict future response but much more so at lower baselines. Panelists most likely to respond are also more likely to silently churn. This all comports. Not sending an email to someone who just signed up to your email list is a miss. The expectation is there and the memory of signing up fades fast. But, bury me in email and I tune out. And I'm sure the 6% figure feels high but remember, the vast majority of your email subscriber list just silently dies, they don't unsubscribe or take any action, other than inaction. It is possible your email solicitation is turning your best donors into your worst. These people are more attuned to each email given higher preliminary interest and therefore, more likely to see and feel the volume.
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Agitator/DonorVoice
Substitute Donor for Panelist Online survey research companies build panels of millions of consumers willing to participate in periodic survey research. They are paid to do so but research shows they also do so out of goodwill. These panel companies are analogous to charities with major acquisition costs and retention issues galore. Plus, these panel companies use email solicitations to invite panelists to participate. There is a paper entitled "Silently killing your panelists one email at a time: The true cost of email solicitations". The key findings and my commentary follow, substitute "donor" for "panelist". The costs of sending an email are largely fixed with the variable cost close to zero. If they're free to send, why not email everyone every day or every hour or minute? An online panel manager said "sending too many messages will kill the panel". So, there is a heuristic of sorts, we seem to know every minute is too much but once a year is too few. Some panelists will simply stop responding over time but how much of this is caused by the irritation of frequent email solicitations? These curves should look familiar, --The left chart shows most people don't respond very often but a small few respond a lot (relatively speaking) - the long tail --The right chart shows response rate going down as solicitation volume goes up. This is human behavior 101 stuff - you are not creating many new dollars with solicitation, merely shifting them forward. The more wonky analysis answered the causal question and found: Increasing waiting time of email solicitation when the panelist is new hurts response. However, increasing the waiting time after the first few increases response and retention. Taking together, frequent solicitation often increases short term panelist response but "kills" them faster. They estimated each email solicitation "killed" 1/16th of its panel. The 6% is an individual estimate so it varies widely, from between 2% and 24% dropout rate for each person. Past response does predict future response but much more so at lower baselines. Panelists most likely to respond are also more likely to silently churn. This all comports. Not sending an email to someone who just signed up to your email list is a miss. The expectation is there and the memory of signing up fades fast. But, bury me in email and I tune out. And I'm sure the 6% figure feels high but remember, the vast majority of your email subscriber list just silently dies, they don't unsubscribe or take any action, other than inaction. It is possible your email solicitation is turning your best donors into your worst. These people are more attuned to each email given higher preliminary interest and therefore, more likely to see and feel the volume.
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Amy Beaird, PhD
The latest the ecosystem builder's edge newsletter is out, and it's packed with valuable insights on securing sustainable funding for your entrepreneurial support initiatives! In this edition, you'll discover: 🔍 Top resources for finding and tracking grant opportunities, from federal databases to Google Alerts. ✨ Creative revenue streams beyond grants to diversify your funding sources (think sponsorships, consulting, events, and more!) 💼 Innovative ways to leverage in-kind contributions like pro-bono services, equipment, and volunteer mentors as matching funds. Plus get the recap from our recent webinar with EcoMap Technologies, Inc.: The Ultimate Guide to Funding Your Ecosystem. Whether you're just starting or looking to level up your funding game, this newsletter is a must-read. Click the link to access the full edition and unlock the keys to financial sustainability for your ecosystem! Read here: https://lnkd.in/eAYa-VZP #entrepreneurship #ecosystembuilding #funding
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Vako
Amplify Your Advocacy Campaigns with Vako! After engaging donors and supporting beneficiaries, it's time to amplify your advocacy campaigns. Vako's AI ensures your message cuts through the noise by delivering reliable, engaging, and actionable insights to the right audience. Ready to make your campaigns resonate and inspire action? Learn more at https://vako.ai/ #AdvocacyCampaigns #AIForGood #VakoAI #AmplifyChange #AIForAdvocacy
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Silent Auction Pro
Turn your #fundraiser from guesswork to success-work using data 📊 Here’s what to look out for and how to leverage those insights: 🔍 Geographic trends Ever wonder where all your attendees are traveling from? Pinpointing their locations can sharpen your marketing efforts, making sure you're chatting up the folks most likely to show up and pitch in. 🔍 Donation timing Noticed when people are most generous during your events? Spotting these prime donation times lets you line up your major appeals when your crowd is most ready to give. 🔍 Demographic engagement Which age groups or demographics are really getting into your event? By understanding who’s interacting the most—whether through donations, tweets, or volunteering—you can tweak your event to really resonate with them. 🔍 First-time vs. recurring donors Are more new faces showing up, or is it the usual crowd? Keeping tabs on this mix helps you fine-tune how you welcome newbies and appreciate repeat supporters, turning more first-timers into long-term friends. 🔍 Top auction items What’s flying off the auction table? Knowing which items or auction types grab the most attention and dollars can guide you to stock up on the crowd-pleasers for next time. Keeping an eye on these details can make your next fundraiser feel like it’s tailored just for your crowd—because, well, it is! Want more insights so you can make the most out of your next fundraiser? Check out our free Donor Intelligence Report! ➡️
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