Robyn Wright-Harris

🎙 Breaking news. We were just named Ad Age A-List Standout Agency for 2024. 🙌🏼 Some context on the award. There are 13,996 agencies in the US (IBIS World), 25 agencies make the A-list. "It is the most prestigious honor in advertising. The recognition is awarded based on game-changing creativity, bold leadership, and the ability to point the advertising industry in new directions." - from Ad Age. A few highlights and learnings from the award announcement and strategy (this is the 1st time I've been part of a team to win this in my career): ✅ Move the needle for client/brand business outcomes and call out specific annecdotes. The article headline says it beautifully "McKinney Hits the Right Notes for Creativity and Efficacy". And small specific details are key. For example, they mentioned Popeyes leapfrogging KFC to become #2 for market share in the category since we took over the account. And in the case of Little Caesars Ad Age even mentioned a funny anecdote we included from the CEO of Papa John's giving a nod to Little Caesar's hypercharged sales volume on their earnings call. "We don't talk about them a lot because they are not public, but credit card data we have suggests they (Little Caesar's) are doing really well." One of my favorite quotes on this how to call out anecdotes to tell a great story is from Jad Abumrad an epic storyteller from Radiolab fame. He preaches to "Chase the little sh*t". It's the cognitive effect of how paying attention to the smallest of details reframes a story to have a much bigger impact. ✅ Social Impact Matters. If you are going to talk the talk you gotta walk the walk. Ad Age mentioned naming our first female president in our history (grateful to work with Gretchen Easton Walsh), obtaining B-Corp status, and our partnership with VCU Brandcenter in breathing life back into Creative Circus (a storied ad school) with an updated curriculum for a new generation of creatives. None of this is possible without all the blood, sweat, and tears from our McKinney Squad, brand partners, and the community that supports us and our brands. Also, a huge shout out to the agencies who also made the list continuing to push the boundaries with great work. What a phenomenal accomplishment ya'll. I could not be prouder. I've linked to the full article in the comments below 👇🏼 #AdAgeAList #advertising #marketing

56

9 Comments

Spinning narratives is both an art form and a survival skill in the arena of public opinion. If you’re looking for ways to get your brand the recognition it deserves, Cynthia Baker is your trusted PR partner. Cynthia's expertise in marketing, PR, and sales makes her an invaluable ally for long-term business success, with a strong strategic approach and market knowledge. Watch Cynthia’s Intro on YouTube 🎥 https://hubs.la/Q02ZTqhq0 Connect with Cynthia on Cansulta to enhance your brand's visibility🔥 (Link in comments👇) #BrandStrategy #BusinessGrowth #MarketingStrategy #DigitalMarketing

4

1 Comment

#TBT to 2019 when we hosted our Best on Broadway Open House! Who's ready for this year's theme? 👀 · · Project: The Price Group's 2019 Open House 🚀 #KickAssCreative #LubbockAdvertising #AdvertisingAgencyLubbock #UnLeashResults #DigitalMarketing #MarketingCompany #Marketing #LogoDesign #SEOWebAgency #WebDesigner #Branding #DigitalMarketingAgency #WebSEO #SMMServices #WebPageDesign #WebMarketingAgency #DisplayAdvertising #Media #MediaAgency #BrandingAgency

3

🔊 In today’s fast-paced media environment, managing your message is more crucial than ever. Whether you’re preparing for a TV appearance, podcast interview, or conversation with a reporter, our comprehensive guide, "How Not to Fumble Your Media Interview" provides actionable tips and strategies to help you stay on message and make a lasting impact. Learn how to: ✅ Tailor your delivery for different media platforms. ✅ Practice effectively to boost your confidence. ✅ Communicate your key messages clearly and concisely. Download your copy today and step into your next media interview with confidence. https://hubs.la/Q02Gm4S-0 #MediaTraining #InterviewTips #Communication #PublicRelations #MediaRelations

4

🌍 Building Brands through Tribal Marketing! 🌍 Today, it’s not just about demographics, it’s about shared values and passions. Tribal Marketing segments audiences by what they believe in, creating deeper brand loyalty and community.🤝 Imagine the Harley-Davidson tribe, more than just motorcycle fans, they live the rebellious spirit Harley represents and the CrossFit community, bound by their passion for fitness, pushing each other to new heights. 💪 Is your brand part of a tribe? Comment with brands that make you feel a part of something bigger! #TribalMarketing #BrandCommunity #MarketingStrategy #BrandLoyalty #HarleyDavidson #CrossFit

32

6 Comments

How are brands investing in multicultural markets? What do brand leaders do when sales are stagnant? How do successful brand leaders acquire a selective market like US Latinos? Join us for answers to these questions at our Multiculturalism and Brand Marketing presentation at the CRC Conference. Catch us on Track 5 on Wednesday, September 18th at 10:55 am ET. #Multiculturalism #USHispanicmarket #COMARKAValueCreation

15

As we enjoy the freedom and opportunities afforded to us, let's never forget the courageous souls who made it possible. #MemorialDay nextMEDIA . . . #nextmedia #nextmediadigital #digitalmarketing #digitalmarketingmiami #digitalmarketingagency #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingservices #digitalmarketingtip #digitalmarketing2024 #smallbusiness #smallbusinessowner #smallbusinessmarketing #smallbusinesstips #smallbusinessgrowth #entrepreneur #memorialday2024

9

Say What?! 😲 You haven't signed up for the Media Ready Masterclass replay?! Don't miss out on game-changing strategies that will have you prepped and polished for your next media opportunity. 🚀🎤 Whether you're gearing up for your first interview or you're a seasoned pro, this masterclass is your ticket to elevating your media presence. Follow the link to reserve your spot now and get ready to shine! 🌟 https://buff.ly/4dwD8kH #MediaReady #Masterclass #PRTips #SmallBusiness #EntrepreneurLife #LevelUp

2

Happy Mother's Day to the multitasking heroes who make it all happen! 🌟 Your creativity, resilience, and unwavering love light up our world. #mothersday #mothersday2024 #nextmedia #nextmediadigital #digitalmarketing #digitalmarketingmiami #digitalmarketingagency #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingservices #digitalmarketingtip #digitalmarketing2024 #smallbusiness #smallbusinessowner #smallbusinessmarketing #smallbusinesstips #smallbusinessgrowth #entrepreneur

12

Are you heading to the Licensing Expo in May? I would love to hear about your experience. If you've attended in the past, please share your pros, cons, and takeaways. #LicensingExpo #Networking #ProfessionalDevelopment

4

3 Comments

Very demure, very mindful PR tips: ✨Pitch the right reporter. Do some research before hitting send to make sure they actually cover your industry or issue. ✨Make sure your pitch is newsworthy. Consider how you can add value to the outlet’s readers/listeners/watchers, not just promote you or your business.  ✨Think about what’s not being said in your industry that needs to be said. How can you solve the problem or add insight so folks consuming the media can better understand the issue? #VeryDemure #PRTips #PitchingTips

1

The Inclusivity, Diversity, and Racial Equity Award in Media (iDREAM) is your chance to access part of the $5 million advertising space to showcase your work, share your story, and create a lasting impact. Here’s how you can apply: STEP-BY-STEP GUIDE ON HOW TO APPLY FOR THE iDREAM AWARD 1️⃣  Visit the “How To Apply” page on the iDREAM website 2️⃣ Click on the “Apply Now” button right under the “Applications Are Now Open Banner” 3️⃣ On the new page, click on the SUBMIT AN ENTRY button at the top right corner 4️⃣ REGISTER, and proceed to complete your Online Entry Form before Feb 28th, 2025 5️⃣ Wait for us to contact you with next steps Take the first step toward amplifying your voice and driving change. 💡 Tag someone who needs to apply and help spread the word! Together, we’re building a more inclusive future. #EquityThroughMedia #SupportBIPOCVoices #MediaForChange #DiversityInMedia #RacialEquityAward #InclusiveMedia #InclusionAndDiversity #EquityInRepresentation

13

2 Comments

When intention meets action. For all of you looking to bring your business to the next level take a look at the application criteria and see if you qualify for $1 Million of advertising space.

1

Reaching people effectively isn’t always about going bigger, it’s about going local. At The Vibes Network, we specialize in hyperlocal campaigns that connect brands with audiences in a way that feels personal and genuine. With influencers rooted in communities across the country, we help you build trust and authenticity by speaking directly to your audience’s experiences. Looking for meaningful engagement? Let us create a tailored strategy that truly resonates with your audience. Talk to our team today! #hyperlocalmarketing #influencernetwork #brandstrategy #thevibesacademy Sagar Boddeda Sandiip Porwal Rabiul Islam

9

2 Comments