Robert Cardarelli

PersonaBots - fueled by robust research and insights - are an engaging way to bring a segment or target to life for your team and stakeholders. Let us know if you'd like to explore a PersonaBot on your next project!

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Start 2025 a step ahead by curating existing data into insights to guide your projects. Let us know if we can help! Robyn Clayton

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If you missed my ESOMAR talk on AI and its implications for the Market Research industry, you can view it here: https://bit.ly/3NhReLT (registration required but it's free).

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Brands are still in the midst of figuring out how to best integrate #AI into their day to day business. In this @Business Reporter article, my colleague @Eda Cetinok dives into Ipsos’ GET.AI framework that helps organizations prepare for AI adoption. Check it out: https://lnkd.in/gdDAVKW5

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Excited for this new innovation in our healthcare research and #GenAI capabilities! My perspective: just as actual medicine has become "personalized" over the last several years, it's only natural that communications and engagement strategeis be hyper-personalized. This is the premise behind advanced persona/segmentation research. Reach out to learn how we're taking the art and science of this method to a new level. 🚀

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More from our series of analytic highlights of May! Let me know what you think!

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Join us for our next KEYS webinar as we share findings from our new Ipsos Generations Report and discuss how businesses can foster genuine connections with diverse generational groups and take the right steps to prepare for tomorrow’s population realities. https://lnkd.in/g-bFnr4g

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Ever wonder why some brands can charge a premium while others get commoditized? Our new Blueprint for Brand Growth report sheds light on just that. Our analysis of 6.5 billion attitudinal and shopper data points found that brands that reach “meaningfully different” status, addressing a spectrum of practical and emotional needs in unique ways that competitors don't, have much greater pricing power, higher brand equity and much faster growth. Learn more about how brands can extend their identity and become more differentiated in this @MediaPost article: https://lnkd.in/gHRSmHgw

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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