R.J. Lewis

The New, New Point of Care Huge thanks to Marc Iskowitz and Medical Marketing and Media for allowing me to share my perspective on the new POC 2.0. There's a reason that our industry is growing +15% annually...in a pharma marketing world of fragmented storytelling, Point of Care delivers measurable results and now delivers brand building messaging at many points of care both inside and outside of the doctor's office.

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💡Great story, Jameson Fleming! Companies in the healthcare space stand to gain immensely by partnering with specialized agencies. It is crucial for public relations and corporate communications support. An agency should have expertise and an understanding of the application of emerging technologies like AI and machine learning in healthcare, as well as navigating the complexities of consumer privacy laws and other evolving regulations. Agencies that combine therapeutic knowledge with technological innovation and regulatory insight will undoubtedly drive better outcomes for their clients and the patients they serve.

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With the amount of data collected daily in healthcare provision, and the complex decision making throughout the system, AI holds great promise in this industry. And yet, disruption has been slow and steady, rather than transformational, over the last decade. A great interview well worth the full watch examines some of the challenges, and paths forward to AI in the US healthcare ecosystem. Gaining he “trust” of practitioners is particularly salient, with the recommendation to build models with engagement and endorsement of physicians, makes a ton of practical sense.

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Many innovative ideas can become obscured when communicated, which was a significant challenge for Patient Blood Management #PBM as it was introduced to benefit those suffering from #anemia, in hopes of enabling surgery without the use of donated blood upon leaving the ER (Emergency Room). The PBM educational approach supports bloodless surgical procedures. To reduce this obscurity, we are simplifying the message and increasing awareness, benefiting #researchers, manufacturers, and healthcare practitioners. Most importantly, we are enhancing the patient experience and raising public awareness. We are confident that many global organizations, healthcare providers, and blood management surgical equipment manufacturers will support our efforts as we continue to be pioneers in building a bridge of engagement for public access, which will benefit this field of medicine. Remember our medical icons, just in case one day you need direction to the OR. #Bloodlines #BBTS #Blood #SABM

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Who Will Pay for Prescription #Drugs in 2032: Four Takeaways from the New Government Forecasts DCI's analysis of the latest Centers for Medicare & Medicaid Services projections ==> https://drugch.nl/3xX6QQM

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Hot off the press! CMS has recently released a video that talks about The Medicare Prescription Payment Plan and how seniors can select smoothing. This has been a concern for many pharma programs - here is the link below to share with all your colleagues to share with patients. #CMS #Medicareprescriptionpaymentplan #Medicare #Smoothing

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Great actionable ideas from Tim Mitchell and Mike Melnick on how to apply omnichannel principles and experience design to take Medical Affairs to the next step in its evolution. Check out their MedXD framework!

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Quick chat. Getting the most out of GenAI's potential means not doubling down on flawed content decoupling models. Klick has reimagined how to use GenAI to gain efficiencies for scale, without sacrificing quality and strategic alignment to brand message and goals. Klick is extending the value and impact of upstrea, strategic and creative work across every stage of the content life cycle and content supply chain using a combination of people-based, automated and hybrid models infused with GenAI.

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Programmatic marketing reigns supreme in the ever-evolving landscape of digital advertising. #Relevate Health works to keep your campaign and ad investment ahead of the curve for optimal reach and ROI. Check out John’s blog post with pros/cons and advertising considerations. #digitaladvertising #programaticmarketing #pharmamarketing

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Multiple major new/revised PBS listings this month. Alas, none of these health care technologies was listed under 500 days of TGA approval. #marketaccess #timelines #reimbursement #pbs #dataanalytics #datascience #hta #medtech #innovation

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Podcast advertising is changing the game for clinical trial recruitment! 🚀 Check out this article to see how it stacks up against traditional media. 🎧 #clinicaltrials #podcastadvertising

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Thoughts on this? >> Abridge AI Slashes Clinician Burnout by 40% at CHRISTUS Health >> Comment below! >>> lqventures.com #digitalhealth #socialmedia #digitalmarketing #mhealth #industry40 #AI #IoT #healthtech

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How do people feel about DTC advertising? A recent study suggests many doctors and patients find the ad spots to be more helpful than harmful. However, doctors and patients retain different things. Not surprisingly, physicians hold on to clinical information. Patients focus on nonclinical elements like the music and celebrity spokespeople. Survey sponsors recommend tailoring the ads to doctors’ and patients’ individual preferences. Specifically, increase the clinical information to appeal to physicians and increase “interactive and informative ad formats” for patients. https://lnkd.in/ehMva83H #DTC #Insights #Biotech

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Thoughts on this? >> After Shark Tank, Mark Cuban Just Wants to Break Shit—Especially the Prescription Drug Industry >> Comment below! >>> lqventures.com #digitalhealth #socialmedia #digitalmarketing #AI #industry40 #IoT #healthtech #mhealth

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