“I have worked very closely with Frank in recent years on NYU's Executive Board. In our various engagements, I have seen him excel not only at core elements of his position, but also how he extends well beyond the scope of his roles in Executive Management and Business Development. And that’s what’s so remarkable about Frank, he seems to demonstrate a unique ability to take on new initiatives that are both challenging and critical to Organizational Growth. This rare mix of Productivity and Ambition sets a great example to his team and colleagues alike. With Frank's proven track record and rare set of executive skills, I have only the most optimistic predictions for his Continued Success and Career Trajectory.”
Frank Rimalovski
New York, New York, United States
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Talking to Humans: Success Starts With Understanding Your Customers
We wrote the book to help people learn how to talk to their real or potential customers. Given that we all communicate with other people every day, you would think this would be an easy task, but our instincts tend to be all wrong. After watching countless entrepreneurs and intrapreneurs struggle with customer development concepts, we decided to put together this short, practical guide.
The book takes you through the story of two entrepreneurs doing customer discovery for the first time,…We wrote the book to help people learn how to talk to their real or potential customers. Given that we all communicate with other people every day, you would think this would be an easy task, but our instincts tend to be all wrong. After watching countless entrepreneurs and intrapreneurs struggle with customer development concepts, we decided to put together this short, practical guide.
The book takes you through the story of two entrepreneurs doing customer discovery for the first time, and then proceeds to give you concrete tactics, tools and examples to answer key questions such as:
Who do you need to learn from?
What do you need to learn from the market?
How do you find the right people to interview?
How can you ensure an effective session?
How do you turn observations into decisions and actions?
How can you avoid the most common mistakes people make?Other authorsSee publication
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