Ryan George

"Is your organization aligned and ready for ABM success? 🤔" In this week’s podcast episode, Jessica Fewless and Andrea Frazier break down what it really takes to make ABM work: ✨ Alignment: Across your organization on ICPs, target accounts, and revenue goals. ✨ Readiness: Researching your tools, ensuring your data is clean, and using your tech with purpose. Spoiler: Technology alone isn’t a strategy—it’s about how you prepare and use it. Ready to rethink your ABM approach? 🎧 Check the full episode in the link in bio!

24

3 Comments

On this episode of The B2B Marketing Mindset, we debunk the myths around selling marketing services companies with expert insights from Todd Taskey of Potomac Business Capital. Todd shares his knowledge on maximizing company value through innovative transactions tailored for CEOs, Founders, and Entrepreneurs. See more at the link in the comment.

What are you doing with your customer insights once you survey them or receive reviews? This feedback can be turned into marketing messaging gold! https://hubs.ly/Q02KcRtR0 Stay up to date here. https://hubs.ly/Q02Kdfzq0

5

Ready for more Accounting for Marketing tips? Watch this quick YouTube video to learn about the nuances of accounting for passthrough costs in marketing agencies: https://bit.ly/4dW0a5k #AccountingForMarketing #YouTube #PassthroughCosts #AgencyOwners

1

Struggling to get your marketing message noticed? Learn how to create impactful direct mail campaigns that stand out! Our latest blog post, "How to Launch a Direct Mail Campaign in 12 Steps," provides: ✅ Step-by-step guidance ✅ Expert tips for compelling design and copy ✅ Insights on personalizing your message ✅ Strategies to measure and optimize results Don't let your marketing efforts go unnoticed! LINK to the post in the comments below. #DirectMail #MarketingTips #MarketingStrategy #Sharpdots 

3

1 Comment

It’s #Workshare Wednesday and we’re focused on account-based marketing. #ABM is a powerful tool that allows brands to target and engage audiences of one, few, or many. April Six creates account-centric ABM programs that combine AI-driven dynamic segmentation with innovations for advanced delivery & reporting. Visit https://bit.ly/3VhcyWF to learn how we’ve leveraged ABM to help B2B brands understand & connect with prospects. And watch for the next case study post showcasing how we helped semiconductor leader AMD transform its acquisition of new accounts through ABM. #agencylife #digitalmarketing

19

In this 90-minute session, presented by Pam Perdue and Kimberly Boatwright, CAMS, CRCM,FLE, we’ll dive into how your institution’s digital marketing efforts could be causing major redlining issues and what you can do to mitigate those risks. 🗺💰 ✨ Streaming live May 23rd, you’ll come away from this session understanding how digital marketing practices can violate fair lending laws. Together, we’ll discuss: - The increasing risk of digital redlining. - Recent enforcement actions related to digital marketing and redlining. - Which internal policies and procedures you need to pay particular attention to. - Tips for working with the marketing department to appropriately address common pitfalls. 📌 learn more here: https://lnkd.in/eRkHF57s #Redlining #RegulatoryCompliance #Compliance #ComplianceResource

12

Struggling to understand what your audience really care about or current market trends? Digital Marketing Insights (DMI) are what helps you gain insights into valuable data from public sources. The latest blog post from our amazing sponsors Gray Dot Company will help you learn how to uncover your untapped customers, what resonates with your audience, or new products or services you should develop using DMI knowledge. Read full article here https://bit.ly/3UP7Ezp

5

2 Comments

The #EOY push is on! ⚡ The ads and marketing efforts your business puts out now will have a major impact on your EOY goals and budgeting plans.  Educate yourself on hot tips & tricks for ad strategies in EP 16 of #TheMoonelloShow. Check out this clip and find the full episode here: https://lnkd.in/gKi9CP7K #WeAreMoonello #TechPodcast #MarketingBudget #DigitalMarketing #holidaysalesboost #seasonalmarketing

2

2 Comments

According to a new report, association professionals are entering 2025 feeling optimistic about membership and revenue, but are looking to improve their technological savvy to better engage with their audiences. https://lnkd.in/ePRSscyr

1

With more technology, data, and processes than ever before, CMOs and heads of marketing are constantly having to defend their decisions and prove the value of #marketing. On today's episode of FiredUp!, Grant Johnson discusses the core components of his Marketing Performance Index, a methodology to assess and benchmark marketing performance. Listen here or wherever you get your podcasts: https://hubs.ly/Q02G3vnN0 #marketingperformance #marketingmetrics #marketingmeasurement

4

2 Comments

Why do you want to do #ABM? Our firm has started every ABM engagement with this question for the last 8 years. What does it tell us? 1. The expectations they are placing on ABM 2. What is inadequate with their current demand strategy 2. The differences in opinions across the stakeholder team about ABM 3. If there are over-sized impressions of what ABM can actually accomplish This provides us with a clear direction on where we need to start with a client. Is there basic education and alignment needed around the definition of ABM? Do we need to set (or reset) expectations on what can be accomplished in an initial ABM rollout? Are there basic demand elements that need addressing before diving into ABM? That last point is an important one. A lot of marketing teams think that by moving to ABM they will solve all their pipeline generation issues - basically hitting a reset button on demand and all the prior challenges will be solved for. Unfortunately, its not that easy. The foundations of good marketing still need to be there. Common challenges we see are: 1. Mis-alignment between sales and marketing, 2. Lack of a clear definition and alignment around the buyers' journey 3. A siloed tech stack that is underutilized and lacks use cases and workflows 4. Teams that are focused on measuring success on "last touch" MQL attribution Any of this sound familiar? What are some of the things that have tripped up your successful rollout of ABM?

9