Rachel Wilders

Insightful commentary on the impact of political ad spend on local advertisers from Clelia Zattoni "Political ad spend drives saturation and inflates CPMs, particularly for local and regional businesses caught in political hotbeds. For example, we had to guide a furniture advertiser to reallocate their budget away from [specific] ZIP codes and congressional districts to avoid the rising CPM costs driven by political ad buys." AdExchanger

17

Nich Weinheimer was built with a brain for #retailmedia. Check out his thoughts on 2025 trends and how our industry shakeups you can use to prepare your strategies. 👇

11

How is your advertising budget pacing so far this month? Find out and adjust accordingly to maximize your results using our AKvertise, Inc. Advertising Budget Pacing Calculator: https://lnkd.in/gjE3tRFs

9

2 Comments

With native advertising, you can seamlessly blend editorial content to engage even ad-resistant audiences. Find out how ads that blend into content drive better results at https://lnkd.in/enKReMkT #CFMG #CentralFL #NativeAdvertising #MarketingSuccess

6

2 Comments

Our hands-on strategy, collaborative planning, and data-rich dashboards allow you to see your marketing ROI more quickly and clearly than ever. Bypass the ambiguity with New York Ave 👇 https://ny-ave.com/ #NewYorkAve #FullService #MarketingAgency #DigitalMarketing #CentralFlorida #BrandDevelopment #WebsiteDesign #SocialMediaManagement #EmailMarketing #MediaProduction #SEO #SearchEngineOptimization #ManagedMarketing #OutsourcedMarketing #MarketingServices

3

This holiday season, brands need to rethink their OOH strategies to stand out. Clear Channel Outdoor research shows that combining proximity targeting with audience-focused planning is the way to go. While it's great to target people nearby, you also want to reach those farther out based on their interests and habits. Using both strategies together helps you connect with the right people for maximum impact—meeting consumers exactly where they are. #OOH #HolidayMarketing #AudienceTargeting

36

3 Comments

Check out the full page Omnicom x Flywheel ad in today's The New York Times & The Wall Street Journal With the combined strength of Flywheel and Omnicom, clients can track every step of the customer journey in real time, measuring and adjusting for maximum momentum. If you’re not sure what part of your ad spend is being wasted, you’re not a Flywheel client, but you should be. #Flywheel #Omnicom #NewYorkTimes #WallStreetJournal

55

Just in case quality is important to you, our very own Sean O'Donnell & Aladdin (Alaa) Selim just won the Award of Excellence from the NJ AD Club for their work in legal marketing ads!! Unique Strategies - Premier Content - Brilliant Adjustments - Client Success #legalmarketing #VideoMarketing #streaming #lawfirmadvertising #branding #lawyermarketing

1

As we step into the new year, it's a great time to reflect on the trends, insights and shifts that shaped the last one and think about what is to come. Last week, my team released our End-of-Year Trend Report, which highlights the key shifts we noticed last year and what that means for marketers. From partying with fellow book readers to reveling in inchstones instead of milestones to set jetting to favorite fandom locales driving tourism in places like Yellowstone there is a lot to take in! Hat tip to Christine Huang, Rebecca Finn, David Pangilinan, Michelle Green, Nicolas Ballenilla, Nicole C. and Julia Small for creating this report!

26

“The industry’s North Star of reaching the right person at the right time with the right message has always been a seductive fallacy. It requires us to turn a blind eye to innate human psychology and how consumers actually make purchase decisions. This pursuit has led us to prioritize technological capability over consumer reality, ignoring the complex and often irrational nature of human decision-making.” Absolutely spot on and prescient as we sit on the precipice of AI. Human behavior and psychology are maddeningly complex and unpredictable. While we invent new ways to quantify it (cookies, LLMs, propensity scoring) it will continue to surprise us and keep us guessing. That’s why marketing is a dynamic and exciting career to jump into and what keeps me coming back again and again.

14

Here's an excellent comprehensive article from Swanson Russell providing guidance for retargeting strategies.

9

One year in, and it’s game on at the top. 12 months ago, I joined Smartly with a bold vision: to be part of a company reshaping our industry with AI. Today, I’m fired-up (and slightly awed) to step into one of the most senior roles in the business - leading the charge on revenue and growth. It’s a huge vote of confidence, and I couldn’t be more excited to deliver. Big thanks especially to Laura Desmond for her trust and support - leaders like her make big ambitions possible - and to KMac - Kristin N. MacGregor for being such an amazing person to share this journey with. As a Spurs fan, I know the value of persistence, aiming high and resilience. While North London still dreams of silverware, at Smartly we’re already winning in the innovation league. Our mission? Helping agencies and clients unlock their full potential through our AI-powered platform. And we’re just getting started. Over the next two years, we’re setting our sights on transformational growth in social, video, media, and creative. So as 2025 kicks off properly I have the privilege of leading a strong team who are all looking forward to partnering together with our clients and agencies to drive business growth, engaging creative in a new era of creative technology, storytelling and AI. Here’s to innovation, ambition, and breaking boundaries; because when trust meets opportunity, big things happen. Let’s go!

379

117 Comments

At MDG, we understand the unique challenges of managing multi-location marketing. That’s why we’ve mastered the art of scaling strategies that deliver consistent, broad messaging while driving local impact where it matters most to our clients. Whether you’re looking to align your strategies across regions or customize campaigns for individual locations, our team of experts is here to make it seamless. Let us help you accomplish your growth goals, one location at a time. #MarketingStrategy #MultiLocationMarketing #LocalMarketing

15

Excellent listen on the AdTechGod (™) pod with Catherine Perloff. A good glimpse into a bunch of topics from this year and into next: consolidation, shortening the supply chain, transparency, fraud, the role and impact of walled gardens, challenges creators are facing, and the influence of AI in journalism. Great to hear from the journalist perspective who can drill down clearly to the big key takeaways.

7

57% of consumers spend more with brands they feel connected to—and your brand experiences can spark joy that leads to lasting customer bonds. Discover how experiential can make this magic happen for your brand: https://lnkd.in/eAcRDAta #ExperientialMarketing #BrandExperiences #Marketers #BrandCommunity

25

Insight delivers results at the top of the funnel. Here’s how. Your top-of-the-funnel (TOTF) acquisition—be it on landing pages, newsletters, or even here on LinkedIn—should deliver valuable industry insights to your audience.  They’ll learn something. You’ll generate a quality lead. That’s a rare win-win early in the funnel. How should you craft your insights? You’ve got to provide strategic information in a bite-size chunk. Try offering:  👉 Comparison grids or charts that highlight your offering alongside industry trends. 👉 Infographics that visually present key information. 👉 ROI calculators that clearly demonstrate your value in numerical terms. 👉 Connections between your offering and current events. When targeted effectively, these insights can drive measurable results, enhancing both your credibility and lead generation.

11

4 Comments

Is your #association's strategic planning more about consensus than making the decisions to change to grow? Strategy is not operational planning. Strategy = growth and that should feel a little uncomfortable because it's hard work with a twist of risk involved. Halmyre #SparkGrowth

6