Phillip Reinhardt

Read this part twice, "in order to identify issues and THEN address them." Seek to understand and then to solve. Also...processes can be tested; communications can be tested. Not everything is/or requires a tech solution. #citizenexperience #equity #efficiency #bpr

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When you understand the "emotional blueprint" of your audience, you can overlay this sentiment with #InclusiveMarketing data. Victor Reiss, FACHE of UNC Health illuminates this in 3 ways: Flashlight: Hightlight particular trends in data. 🔦 Floodlight: Cast a wider net to understand less obvious trends. 💡 Foglight: Slice through the fuzz to bring clarity to particular insights. 🌤 #SHSMD2024

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One of my favorite phases of a #MarketingCampaign? Reporting 📊 This stage is especially meaningful when our campaigns are dedicated to promoting critical healthcare initiatives for West Virginians, like COVID-19 education and vaccination efforts. 🩺 Seeing the data isn't just about numbers—it's about real lives impacted and communities empowered. Every report is a chance to learn, optimize, and make our next campaign even more effective. 🚀

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Love Ali’s point here. “Ads that try the least perform the best.” That doesn’t always mean the effort marketers put into the ads, our jobs aren’t easy! But the perfectly staged, professionally shot photos can fall flat. There’s a time and place! #highered #higheredmarketing #strategy #brandstrategy

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A variety of factors influence the probability of #sponsorship retention. Take a look at this comprehensive, generalizable sponsorship retention model recently published in the #JournalofAdvertisingResearch, available for #theARF members. #predictiveanalytics #advertisingresearch #marketing

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Today we'll be presenting virtually at the Maryland SBDC on improving your website's user experience for better conversion to customers and clients. Registration has closed- BUT- ✨ ❇ If you haven't done so- I encourage you to check out their virtual webinars. From C-Suite to Department Head to Startup- many SBDC-hosted presentations will cover it all and get you on a more intentional digital marketing path towards organizational growth. ❇ #Maryland #DMV #BusinessDevelopment #DigitalMarketing #SEO #Startup #SBDC

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My favorite aspect of market research for nonprofits are personal one-on-one interviews. We have found these are the most effective way to gather the insights you are looking for as you craft the messaging and storytelling for your nonprofit. We honor each interviewee’s journey and perspective. This is where you can discover your heart, your hero, and how you impact someone’s life or change the world! #nonprofit marketing, #nonprofit research, #nonprofit storytelling

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Marketing your HVAC, plumbing, roofing, or pest control company can feel overwhelming. There’s always something new, something powerful, something must-have that everyone’s talking about. You’re watching other contractors and wondering if they’re doing better than you—or at least it seems that way. The chase for leads feels endless, the expenses never stop, and no matter how much you’re doing, it doesn’t always feel like enough. I recently joined Justin on his podcast to dive into strategies for marketing your company within your own community and building a strong, recognizable brand. My philosophy is simple: lead with your brand in everything you do. Your brand should be at the core of your messaging, driving every campaign and touchpoint. Check out the episode below, and thank you, Justin, for having me as a guest!

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Our hands-on strategy, collaborative planning, and data-rich dashboards allow you to see your marketing ROI more quickly and clearly than ever. Bypass the ambiguity with New York Ave 👇 https://ny-ave.com/ #NewYorkAve #FullService #MarketingAgency #DigitalMarketing #CentralFlorida #BrandDevelopment #WebsiteDesign #SocialMediaManagement #EmailMarketing #MediaProduction #SEO #SearchEngineOptimization #ManagedMarketing #OutsourcedMarketing #MarketingServices

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Understand that data analytics enhances advocacy and storytelling by showing which messages resonate most, helping nonprofits create deeper, more impactful connections with their audiences. #DigitalAdvocacy #DataDrivenStorytelling #NonprofitMarketing #SocialImpact #AnalyticsForChange

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Get Unstuck: Live group coaching on your advertising and marketing messages Join me on January 14th at 10 am EST for this SCORE Mentors Jacksonville webinar #Marketing #Advertising #Ecommerce #LeadGen #AskTheExpert

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Unpack the essentials of powerful branding with these easy-to-follow tips. At CFMG, we're ready to enhance your brand's presence with digital marketing strategies that resonate and engage with your audience. Learn more at https://lnkd.in/eBw2t-m5 #CentralFL #DigitalMarketing

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What do you do if you need some mid-week inspiration? Have dinner with the marketing visionary Mark Schaefer! What a treat to spend an evening with the most trusted voice in marketing 🙂. Mark is in Nashville to present on Harnessing AI and on Brand Communities at the National Association of Music Merchants (NAMM) conference, so it was serendipitous that I was the NAMM pre-game warmup chatting marketing trends, branding and the vital need for creativity in today's landscape. For those of you who don’t know Mark yet, he’s a globally recognized marketing and business author, speaker, consultant and has a top 5 marketing podcast. He’s got this uncanny ability to see trends before they happen, has written about them in best-selling books, including my favs: Marketing Rebellion: The Most Human Company Wins, all-time best-selling book on personal branding Known and Belonging to the Brand which LinkedIn called the foundational book for brand communities. Few books I’ve anticipated more than his upcoming book that will knock your socks off. Took me a quick two minutes to take him up on his offer to join international business and marketing leaders collaborating in the fall Uprising Event! I walked away inspired by his ability to distill complex concepts into actionable strategies and our conversation was a powerful reminder of the human element at the heart of all successful business ventures. Here’s to embracing creativity, human-centric approaches, and staying ahead of the curve. Mid-week inspirations are my new favorite thing! #Marketing #Leadership #BusinessGrowth #PersonalBranding #HumanCentric #Innovation #MarkSchaefer #NAMM #Networking #Inspiration

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  In today’s crowded marketplace, visibility isn’t enough—you need to leave a lasting impression. That’s where Fire Mobile Media comes in. Our mobile digital billboard trucks bring your brand to the forefront of every major event, holiday celebration, iconic landmark, and high-traffic gathering across Wilmington, NC. From the bustling streets to the beachside festivals, we ensure your message doesn’t just flash by—it sticks in people’s minds. ✅ Interactive & Engaging: QR codes, music, and promo codes make your ads unforgettable. ✅ High-Quality Content: Photos and videos you can use across your digital platforms. ✅ Strategic Targeting: Wherever the action is, your brand will be front and center. This isn’t just advertising. It’s a full-scale branding experience that gets people talking, sharing, and remembering your business. Ready to take your brand from “seen” to “unforgettable”? Let’s make it happen.  Contact us today and let Fire Mobile Media turn Wilmington into your stage. #FireMobileMedia #WilmingtonNC #DigitalBillboards #BrandImpact #MobileMarketing

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“Treating your students as the experts of their experience.” Love this callout from Joey Schmit! Listening (actually ✨listening✨) to their perspectives can inform how you design the student journey and content and whatever else you’re looking to optimize. 🎯 Much like Target evaluates behavior and how shoppers interact with the store and inform design choices! Think: Adding a Starbucks to the front of the store, adding music to stores, smooth-gliding carts, optimal wayfinding. I’d venture to say all of these decisions were informed by shopper feedback. Similarly, students can help inform decisions too. #highered #higheredmarketing #highereducation #studentexperience #userexperience #UX #studentjourney

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As we embark on another week in our AI driven society, or so they think, I thought I would tell you about my Intro to Digital Advertising class at the University of Tennessee. Last week was AI week. We went deep, deep and even deeper into the bowels of how AI is used in advertising and then I gave the class an assignment to play with AI around writing ad copy. I used a free program called Copy AI, which all could sign up for a trial on to complete the assignment. The assignment was to pick a product, any product and then any style to use as a writing guide. It could have been a celebrity which most chose, or something specific about the tone. Then hit create. Then I asked them a bunch of questions to answer. Did it get the tone right? Did the output match your expectations? Was the copy on point? Did it make sense in terms of the product and the voice? After, they had to do some research and form a POV on AI as of today and the ability to write copy from scratch. I did this too. I chose the McDonalds Bagel Breakfast sandwhich pitched in the style of Jerry Seinfeld. Let's just say AI doesn't get Jerry, though it tried. Needless to say the results were all over the place. If I had to average out the experiences the not great but not awful was the winner. Had many say they were surprised by the attempt at matching tone some great, some a total miss. Someone used, "in the style of Taylor Swift," and it wrote the response as lyrics to a Swift like song. All in all the grand message in all of this was, hey, it's here, it works, you may hit a homerun with it, you may find that you spend more time refining your inputs than it would take you to just write it yourself. All in all a great experiment with newbs, some use generative AI everyday and some not at all. Then, I see this come in today from Mediapost and I immediately sent to the class as a wrap on the topic. I think this really hits the ideas of where this is going to go. Even the more scary parts. Maybe you should take a few minutes and watch for yourself. https://lnkd.in/dX2_Ecwi

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