Peter J Roberts

As Rick Broida points out in the headline... WE KNOW that picture quality is something that we need to deliver. But that is not enough for an experience that delivers delight. After working for years to listen, think through, and address the pain-points that our streamers need to face; it is incredibly rewarding to hear "Great picture, sure, but it's the myriad little attentions to detail that made me fall in love with the Pro.". At Roku, we are committed to sweating the details so you don't need to. The Mini-LED QLED design was meant to punch above its weight in picture quality but that was not enough for the team... These "little" details are what separate competency (pretty common in the tech business) with delightful (what we endeavor to deliver every day with every Roku product). We heard our fans express a need for backlit remotes and USB-C charging and we delivered on that with the new Roku Voice Remote Pro v2. Customers don't ask for cable management with convenient hook&loop straps to make it easy, but we know that they need it and will find it a joy because we have watched them struggle to install a TV without the spaghetti of wires hanging out. Our Streamers don't ask for legs that can be easily and firmly attached to the TV without tools, but we know that they will enjoy it because we watch them set up TVs in our labs and we talk to them after their purchases. Smart Picture will change the overall experience for the 94% of people that never touch their picture settings (and while we're at it... Smart Sound does the same thing for audio.) Nobody expects this "smart friend" to help them, but we do it anyway. This list could go on and on, but... The point is that the Roku Pro Series is the ultimate TV built for you by people that simply LIVE AND LOVE TV! Overall, I could not be more proud of the Roku team that has delivered on our dreams. This is the best overall TV that I have every been a part of. Speaking from well over 30 years in the TV business should lend some pretty healthy weight to that opinion!

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Leadership creeds and seeds so many describable attributes of which none are as important as creativity. Never cede the unyielding power of creativity to musicians, artists, actors and athletes. Unite and ignite your team best thru creativity. Peter Weedfald CMO Council Creativity Matters Creativity Skills Creative Strategy Team Leadership Leadership Development Thought Leadership Leadership Development Coaching

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From programming show control to wiring LED walls and developing interactive content, Bridgewater's Media & Technology team's responsiblities are expansive. But what does Brian Dressel, our VP of Media and Tech consider his #1 job? Making the technology invisible. Because it's not about the tech, it's about the experience. #interactivemedia #experientialmarketing #experiencedesign

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"Underestimate small business owners at your peril." Small businesses are our most creative, most curious and most innovative partners with a simple request - make it easier to aggregate audiences so we can focus on driving results. In other words, "Is it simple? Does it work?" Enjoyed talking with Michael Shields about how Spectrum Reach harnesses media chaos every day, in every market, with every customer. In a short period of time, we covered a wide range of topics: simplifying fragmentation, demystifying advertising creative, safely leveraging data sets and defining attribution based on what matter most to each customer. Thank you Blockgraph the opportunity and for your continued partnership.

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Comcast is moving ahead with plans to spin off its NBCU cable networks, including MSNBC, CNBC, USA, E!, and Syfy. The formal announcement is expected tomorrow, and the process should take about a year to finalize. This decision reflects Comcast’s strategy to step away from the traditional cable TV business, which has been shrinking thanks to cord-cutting, and refocus on areas with more growth potential, like streaming, sports, and broadcast. Bravo, Peacock, and the NBC broadcast network are staying with NBCUniversal, given their stronger ties to Comcast’s core future plans. I see you, Below Deck. It’s a big shift for Comcast, a company that once prized its cable networks as crown jewels. But with cord-cutting reshaping the media landscape, this spin-off feels like a play to adapt and stay ahead. The Streaming Wars has reached out to The Streaming Madman for comments. #comcast #nbcuniversal #cable #cordcutting #streamingmedia

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"I don't think frequency capping is as big a challenge as we think it is," says Mike Follett, CEO of Lumen Research AT #ATSL2024. Lumen, Havas Media Network, and Brand Metrics have teamed up for a massive brand lift study centered on attention metrics. Lots of interesting findings, including tying attention and business outcomes. More exposure says FOLLETT: "If you analyze display advertising on an individual impression basis, it looks like crap." We should be examining ads by packs of 10 or 20—it's the aggregate where we see the impact. Optimizing to outcomes are great, but it's also a lagging model. Attention can be optimized to in real time. The key is understanding how much attention is needed to get the job done—we can use it as a predictor rather than examining post-campaign metrics.

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On the heels of the Walmart acquisition of VIZIO, Roku has partnered with The Trade Desk, allowing TTD’s customers with access to Roku's data to enhance campaign optimization for streaming viewers via ACR data. This is in line with Roku’s partnerships strategy and creating more demand and collaboration within their walled garden to drive yield with enhanced audience precision, but this behind the velvet rope of PMP deals. What makes this interesting is that this play an important role with #CTV activation, but we cannot lose sight of the Roku data accounts for 38% of the US streaming hours and the wide array of companies participating in the Roku Measurement Partner Program, where Roku’s first-party data provides measurement partners a privacy safe, identity backbone – allowing for better coverage and accuracy when it comes to campaign reporting, verification, brand safety assessment and other measurement use cases. #CTV #Streaming #Inscape #Measurement #DataTargeting https://lnkd.in/eDRGGnDr

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“The video streaming business is in a transformative stage,” said James Burt, SVP broadcast solutions for JWP (JW Player). “It’s full of requirements that change to align with shifts in viewer consumption trends. Streaming management is also technically complex, with broadcasters struggling to balance operational efficiencies with innovation and growth. Yet there are more viewers using digital platforms to consume content than ever before. Streaming companies must review their technology, operations, and productivity and make adjustments to create economies of scale and improve ROI.” https://lnkd.in/geiNPZzM

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More great news from Comcast Smart Solutions! We're announcing our expanded Video Analytics offerings, which allows us to serve even more customers across more industries, with AI-driven analytics innovations that can help inform business decisions, customer experience, security and safety, and so much more. Our comprehensive smart tech ecosystem one way that CSS is "Making Smart Simple." #iworkforcomcast

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Excited to share insights from Travis Clinger, Chief Connectivity and Ecosystem Officer at LiveRamp, on why connectivity is crucial for #CleanRooms to turn signal loss into signal gain. Well worth the read if you're looking to future-proof your first party data strategies with Data Collaboration. #DataInsights #Connectivity #MarketingStrategies

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The use of #HDMI CEC is an innovative way to hit an extremely targeted market, especially in the gaming industry. It'll be interesting to see how receptive consumers will be to this and what companies jump on board first. #RokuTV #TargetMarket

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DIRECTV’s decision to abandon its acquisition of DISH Network due to bondholder opposition underscores a critical point: the pay-TV landscape is continuing to fragment as streaming takes center stage. The proposed merger, which would have created the largest U.S. pay-TV provider with 19 million subscribers, was seen as a way to consolidate a shrinking industry plagued by cord-cutting. But even $1 billion in potential cost synergies couldn’t overcome financial roadblocks. In a world dominated by Streaming TV, the failure of this deal reflects the increasing difficulty for legacy TV providers to adapt. Consumers demand flexibility, choice, and personalization—values that streaming platforms deliver natively. As cord-cutting accelerates, the focus shifts to innovation, aggregation, and delivering content where audiences are—streaming, not satellites. The implications are clear: the winners in this shifting landscape will be those who understand streaming is no longer a side business, but THE business.

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Broadcast networks are estimated to have dropped 6.6% to $3.4 billion, while cable networks are estimated to be down 8.2% to $3.8 billion.

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We're thrilled to share how Wurl has become AppLovin's secret weapon in CTV! Our CEO Ron Gutman recently spoke with Michael Shields at Marketecture Media about how Wurl's acquisition has supercharged performance marketing capabilities, enabling advertisers to target CTV audiences with incredible precision. A big thank you to Marketecture Media for hosting this insightful interview. Don't miss it for a deep dive into our expanded reach and innovative strategies!  You can find the the link here: https://lnkd.in/gEfpUU5X #CTV #Advertising #PerformanceMarketing #AppLovin #Wurl #Marketecture

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Sure, smart TVs have changed a lot over the years. But are they optimized to engage viewers? Not always. Smart TV manufacturers are stuck between what they often view as two competing interests: improving users’ entertainment experience or capitalizing on advertising. Many are choosing to prioritize advertising at the expense of the user. It doesn’t have to be this way. Just as the industry accelerates its focus on the power of smart TV advertising, consumers are demonstrating peak advertising tolerance, according to our latest TiVo Video Trends Report. This means they’re willing to watch ads. But they don’t want to wade through irrelevant ones that gum up their viewing experience. It’s possible — and preferable — to balance the consumer experience with advertising priorities through search and recommendation. By placing the consumers’ preferences first, advertising can provide vastly more relevant sponsored ads by sprinkling them into content recommendations. We’ve long taken this consumer-focused approach. Now we’re partnering with manufacturers to bring this feature to smart TVs Powered by TiVo. Read more in Chief Product and Services Officer Geir R. Skaaden Skaaden’s thoughtful blog post: https://bit.ly/3K2Tq8y

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Comcast’s spinoff of its NBCU cable networks marks a historic shift, signaling the accelerating migration of ad dollars from linear TV to connected TV (CTV). With U.S. cable ad revenues projected to drop below $20B by 2027, the future is streaming. CTV platforms like Netflix, Disney+, and Prime Video are expanding their ad-supported tiers, driving down CPM costs while growing audiences—Netflix's ad tier alone now reaches 70M users globally. Coupled with innovations like AI-powered shoppable ads and The Trade Desk’s upcoming Ventura OS, the streaming ad ecosystem is primed for a transformative 2025. Learn more in Tyler Aquilina’s article for Variety: https://lnkd.in/gmdSXwvG

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