Peo Persson

Fascinating insight: Consumers now perceive good mattresses to be more affordable than in the past. Whether it's due to improved advertising or enhanced product quality, this shift in perception could impact buying decisions. How do you see this affecting the market? 🤔

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The Secret Weapon Advertisers Overlook: APIs Ever feel like you’re never going to hit your target acquisition cost? APIs might sound intimidating, but they can be the game-changer advertisers need. Here’s how: • Filter data to focus only on paying for what’s more likely to convert. • Enable affiliates to craft better traffic distribution strategies (and make more money). • Speed up decisions with real-time, data-driven insights to maximize your ROI. It’s not just about streamlining processes—it’s about transforming how you approach results. So, advertisers, what’s holding you back from exploring APIs? If you are ready to have that conversation I’m an open book. APIs aren’t scary—they’re smart.

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Sending the right signals to media platforms is one of the highest leverage things you can do to drive performance. Åhléns AB implemented Bidding Signals in Alvie to include 💰 gross margins 📦 return rates ⚖️ supplier subsidies And saw a massive 20.5% increase in the profitability of their media investments. Thinking about your professional new year's resolutions for 2025? Improving your bidding signals should be number one!

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11 Retail Media Networks Compared 📊  Where Do Sponsored Products Appear? Amazon and Walmart dominate by strategically distributing sponsored ads across their pages. But how do other RMNs measure up? Scroll to the next page and see where the different RMNs place their products: ✅ Top of the page – capturing early attention ✅ Center of the page – engaging active browsers ✅ Bottom of the page – maximizing visibility throughout Want to catch up to Amazon and Walmart? Here are 4 steps to master sponsored products: 1️⃣ Focus on Ad Relevance: Leverage AI to ensure product ads align with shopper intent and increase CTR. 2️⃣ Expand Ad Inventory: Maximize placements to capture attention in every page zone. 3️⃣ Collaborate with Demand Partners: Work with platforms like Skai and Pacvue to access larger budgets. 4️⃣ Tap into network budgets: In the near future, you'll be able to access search budgets from Google and Microsoft. 👉 Comment "yes please" if you’d like the full Sponsored Products Benchmark Report! #RetailMedia #SponsoredProducts #Pentaleap

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Artificial Intelligence, the future of measurement and privacy regulations are just some of the issues we’re discussing on Day 2 of the IAB Tech Lab Summit. #TheEndOfTheBeginning

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Interested in learning about how blockchain ad buying is revolutionizing programmatic buying? Join me at LabTalks Live on May 30th. Register now at https://lu.ma/yot4vpii to discover how this technology is making the ad industry more transparent, efficient, and environmentally friendly. Don't miss out on this opportunity to stay ahead of the game #blockchain #adbuying #programmaticbuying #LabTalksLive

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Enhanced conversions are critical to ads success! If you haven’t set them up for your website or lead sources yet you’re missing out on maximizing your ROI!

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𝐌𝐚𝐬𝐭𝐞𝐫𝐢𝐧𝐠 𝐘𝐢𝐞𝐥𝐝 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐑𝐞𝐭𝐚𝐢𝐥 𝐌𝐞𝐝𝐢𝐚:  𝐖𝐡𝐲 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐑𝐌𝐍𝐬 𝐀𝐫𝐞 𝐓𝐮𝐫𝐧𝐢𝐧𝐠 𝐭𝐨 𝐏𝐞𝐧𝐭𝐚𝐥𝐞𝐚𝐩 ✨   Optimizing yield is essential for any retail media network aiming to maximize revenue and grow efficiently. With Pentaleap, RMNs can achieve just that—whether it's scaling ad inventory or setting strategic floor prices, our tools provide the flexibility needed for quick, impactful results.   Clients like Home Depot, CVS or Pague Menos (leading pharmacy in Brazil) have seen firsthand how Pentaleap’s Publisher Manager enhances their ability to better monetize onsite retail media. It’s not just about providing advertisers with more opportunities at the point of sale; it’s also about maintaining and protecting the user experience.   𝐂𝐮𝐫𝐢𝐨𝐮𝐬 𝐡𝐨𝐰 𝐰𝐞 𝐦𝐚𝐤𝐞 𝐢𝐭 𝐡𝐚𝐩𝐩𝐞𝐧?  One example is Pentaleap’s ability to let you scale ad inventory and set floor prices effortlessly, even at a category or sub-category level. You gain full control over monetization and other critical settings, all configurable in just a few clicks—no engineers, no support tickets, and no waiting time needed.   Ready to see how you can optimize your yield with ease? Watch Mark Burton’s latest video on how Pentaleap is helping RMNs like yours succeed.   #RetailMedia #CommerceMedia #YieldOptimization #Pentaleap 

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The integration of machine learning in Advantage+ products enables a dynamic response to changing market conditions and user behaviors.

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New Open Market episode featuring Jay Friedman, CEO of Goodway Group. This one’s packed with insights for anyone in ad tech, agencies, or media. Key Highlights: -Why Jay believes marketing belongs at the top of the boardroom agenda. -Goodway Group's incredible 95-year history and evolution. -How Jay’s perspective on remote work has shifted. -The critical role of incrementality in proving marketing’s value. -Smart advice for ad tech CEOs on how to effectively sell to agencies. As always, expertly guided by Joe Zappa. Check it out—link in comments.

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For media tech SaaS startups, strategic capital expenditure (CAPEX) planning over 5 years is crucial for long-term growth and sustainability. Here's a breakdown to guide your financial roadmap: 🔹 Infrastructure Investments: Prioritize scalability with services like AWS or Google Cloud to handle future growth without a hefty upfront cost. 🔹 Product Development: Plan for annual upgrades to stay ahead of the curve and enhance user experience (UX). 🔹 Tech Stack & Integration: Budget for integrating AI/ML tools, analytics platforms, and third-party APIs to enhance your product's functionality. 🔹 Talent Acquisition: Hiring top tech talent is key—skilled teams drive innovation and product success. 🔹 Compliance & Licensing: Plan for compliance-related CAPEX, including licensing fees, data protection protocols, and IP management. With smart CAPEX allocation, media tech SaaS startups can stay competitive, deliver consistent value, and position themselves for long-term success. Plan now to grow tomorrow! 📈 #SaaS #MediaTech #StartupGrowth #CAPEX #Innovation #TechStartups

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🪦 SMMA is DEAD! 💀 Discover the Viking way to conquer digital marketing with AI. 💥 Read our latest blog post and unleash your inner berserker!⚔

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OPTIMISTIC OUTLOOK: PUBLISHERS REPORT REVENUE GROWTH - Apartment Therapy Media expects a 17% revenue growth for 2024, with a strong Q3 forecasted. - Vox Media relies on tentpole events and franchises to sustain visibility amid market fluctuations. - Gallery Media Group reports a 10% increase in average deal size, with 20% of revenue from new clients. - Gannett | USA TODAY NETWORK identifies strong advertiser interest in sports, particularly women's sports, post-Cannes. - Bloomberg Media notes high demand for sports content from advertisers after Cannes insights. 📖 Article by Digiday : https://lnkd.in/gXqjEEjk 🌎To learn more join the AdTechGod Slack Community: https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gjGRM_uk

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📊 E-commerce Trend Alert: AI Chatbots Driving Traffic 🚀 Yesterday @Glenn Gabe (https://lnkd.in/ex9wCn2e) recently shared some eye-opening stats from an Adobe Forecast: - Online shoppers are expected to spend a record $241 billion this holiday season (up 8.4% from 2023) - In 2024, traffic to retail sites from AI chatbots has doubled - Direct referrals from these chatbots are 8 times higher than in 2023 This got me thinking, are you tracking this trend? If not, here's a quick tip to monitor your AI chatbot referrals in GA4: 1. Login to GA4 2. Go to Explorations 3. Create a new exploration (I named mine "AI Chatbots") 4. Add dimensions: Page referrer 5. Add metrics: Sessions 6. In Rows: Select Page Referrer 7. In Values: Select Sessions 8. Create a filter: - Page referrer matches regex - Use this value: ^https://(www.meta.ai|www.perplexity.ai|chat.openai.com|claude.ai|chat.mistral.ai|gemini.google.com|bard.google.com|chatgpt.com|copilot.microsoft.com)(/.*)?$ This regex captures referrals from popular AI chatbots like ChatGPT, Claude, Gemini, and more. Are you seeing an uptick in AI-driven traffic? How are you adapting your strategy? Let's discuss in the comments! 👇

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Meta is becoming more sophisticated with its AI features, helping advertisers create even more dynamic ads. With new image and text generation tools, brands can get really creative, as Marty Swant highlights. The goal for brands is to make content that stands out from the crowd, and with these tools, that is easier than ever. It will be interesting to see what other platforms integrate similar features in their AI functions. #AI #Advertising #Creative

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Which 𝐑𝐌𝐍 is winning the 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐏𝐑 𝐠𝐚𝐦𝐞? 🏆 Amazon, Walmart, Best Buy, and Instacart compared. 🥊 Retail Media has reshaped the business model of conferences. Just 5 years ago, tech vendors and agencies were hosting the parties while everyone craved to hear from retailers, fighting the odds against overcautious corporate communications departments. Now, RMNs are battling for the spotlight. Every day, a new podcast features an RMN leader, competition heats up for the big stages at major events, and PR agencies are cashing in. Scroll through the slides to see how 4 of the biggest players are marketing themselves. Have you seen other marketing & PR tactics that stand out? Any unconventional, super smart moves? P.S.: To the corporate comms departments keeping RMN leaders quiet: Don’t expect scale if you’re not marketing aggressively! #retailmedia #commercemedia

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Truly amzing feature of kiss-cut tool, Preminm European SUMMA F Series now avilable of competitive pricing. Learn more: https://lnkd.in/gQc5PKdU Summa

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Amazon has recently released a number of tools for advertisers that are powered by generative AI. AI development carries steep costs but could welcome more ad activity and draw a greater number of advertisers to Amazon. #mediaplanning #mediabuying

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