About
I'm an experienced B2B digital marketer and writer who is creative, adaptable, and…
Articles by Penney
Contributions
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How can you write web content differently than other types of writing?
Looking at the paragraph at left, 'Write for Scanability', it needs to be written for web scanability. I'd break it into two paragraphs to change it from 11 unbroken lines of text. The second paragraph would contain the 7 tips as bullet points, rather than the current format of a list delineated with commas. More paragraph breaks, more bullets, more visual eye breaks.
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How can you ensure that your photography aligns with your audience's preferences?
The truth is, sometimes you don't know. 1. Sometimes, your audience won't agree on what photography resonates. A Hispanic woman was deeply offended by using mixed-race families, while Caucasian clients thought mixed race was softer and less threatening than using one ethnicity. 3. Sometimes, your C-suite will have wildly different ideas on what photos 'should' resonate. This is uncomfortable. Test and give them data. Remind them that art is subjective; data and clients' opinions weigh more. 4. Generally, your colleagues are not your target audience. No voting on photo selections. 5. Make a rule not to buy 'stocky' stock photos. Imperfect backgrounds, cluttered offices, and neutral faces resonate more than "happy women eating salad."
Activity
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Stumbled across some interesting stats about short-form content. Apparently, 66% of marketers now believe it's the most engaging format. As someone…
Stumbled across some interesting stats about short-form content. Apparently, 66% of marketers now believe it's the most engaging format. As someone…
Liked by Penney Berryman
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New year. New team. Same mission and calling. I'm happy to share I joined CommonSpirit Health and its amazing marketing and communications team in…
New year. New team. Same mission and calling. I'm happy to share I joined CommonSpirit Health and its amazing marketing and communications team in…
Liked by Penney Berryman
Experience
Education
Licenses & Certifications
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HubSpot Inbound Marketing Certification
HubSpot
Issued ExpiresCredential ID 0a1ff8e0e1c14c22821133ab52c2d52e
Volunteer Experience
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Volunteer, Clothes Closet
Round Rock ISD
- Present 2 years 4 months
Children
Clothes closet - provides gently used clothing to Round Rock ISD students in need.
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Volunteer, Insure Central Texas
Foundation Communities | Dallas Community Tax Centers
- 4 years
Economic Empowerment
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Publications
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Environmental Stewardship Program
Journal of Environmental Stewardship Best Practices
Contributing author on write-up highlighting Ascension-Seton Hospital systems' success with five key enviornmental sustainability projects.
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Miracle work on 38th Street
Seton Family of Doctors
Human interest piece on what going above and beyond in medical care looked like for one family and their care team and Ascension/Seton Hospital.
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Cancer as a Chronic Disease: Evidence-Based Pharmaceutical Treatments and Cost Management Recommendations for Employers
National Business Group on Health
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Top Solutions: Communicating with Employees About Preventive Services
National Business Group on Health
This Top Solutions outlines the current rates of select preventive services and recommends ways employers can enhance communications about preventive services in order to improve employee uptake.
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Benefit Manager Guide: Caesarean Section - Reversing the Rising Trend
National Business Group on Health
This guide is aimed at helping employers reduce unnecessary C-sections by examining opportunities in plan design, network management and member education & support.
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Preventing Overexertion Injuries
National Business Group on Health
Overexertion is the most common work-related disability injury. This brief fact sheet provides employer strategies on how to reduce overexertion injuries among employees.
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Driving Quality Improvement in Local Public Health Practice
Journal of Public Health Management and Practice, pp 67-71
An evaluation of 66 local health department pilot sites to understand what tools, resources, and assistance are needed for local health departments to successfully engage in quality improvement efforts.
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Accreditation as a Means for Quality Improvement
The Public Health Quality Improvement Handbook, pp 113-125
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The Emerging Midwifery Crisis in Ghana: Mapping of Midwives and Service Availability Highlights Gaps in Maternal Care
USAID/Futures Group
An evaluation of midwives in 10 districts of five regions in Ghana to examine specific skill sets, scopes of practice, and referral systems to identify gaps in access and service delivery, legal and operational barriers to practice, and geographical disparities in coverage.
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Honors & Awards
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Manager's Award
IBM
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IBM Watson Health Marketing Top Performer
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Wonders & Worries Smarty Pants Award
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Elizabeth Ann Seton Award
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Languages
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English
Native or bilingual proficiency
Organizations
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Society for Health Communication
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American Marketing Association
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Women Communicators of Austin
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- Present
Recommendations received
4 people have recommended Penney
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I’m seeing an increase of posts with links placed at the very beginning, before any copy. I get it. You want your call of action to stand out. But…
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I am grateful to my high school AP English teacher, Joan Beyette, whose lasting lessons include confidently enjoying poetry, swatting away…
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Yes! And I'll add ❤️ affordable special education services, 💚 healthy and fast food choices, 🩵 fewer 'holidays' on the school calendar, and 💛 wage…
Yes! And I'll add ❤️ affordable special education services, 💚 healthy and fast food choices, 🩵 fewer 'holidays' on the school calendar, and 💛 wage…
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