Pedro Guerra

🚀 This one’s for the founders: a masterclass in execution and innovation. This week, I sat down with Adhemar M., founder and CEO of Kovi, a Brazilian company redefining mobility through car subscriptions and connected tech in a market plagued by high costs and limited credit access. Backed by ~$145M in funding from the likes of Valor Capital Group, monashees, MAYA CAPITAL, Globo Ventures, Norte Ventures and Peter Thiel's family office, Kovi is addressing high car costs, tough credit barriers, and insurance gaps in one of the world’s most exciting markets. What we covered 👇🏻 ​🔑 Driving innovation: How Brazil’s mobility challenges are powering market transformation ​🤝 Connect the dots: Building stronger founder/VC partnerships through transparency and market education ⚙️ Complexity doesn’t scale: Lessons in building efficient, scalable operations 🌐 Break down silos: Creating synergy between tech and operations in a startup ​⚡ Clean win: How Brazil’s renewable edge and gig economy lead the EV growth Link in comments—don’t miss this one! 🎧 PS: Thank you Vander Corteze, MD for the intro to Adhemar and for some excellent question suggestions 👏🏻

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Fundraise like a Brazilian Steakhouse... Startups often kick off their fundraise far too prematurely, long before they have their fundraise details and fundraising assets game-time ready. Tundra Angels once had an experience where one of our investors remarked, "The founders aren’t ready for this. It feels like we are pulling all of this information out of them. This information should all be assembled already.” Just like an experience at a Brazilian Steakhouse, I see startup fundraising in a very binary way: Green Card 💚 - “I’m fundraising” - means that you have your fundraising dialed in and all of your fundraising assets in place to send out at a moment’s notice. Red Card 🔴- “I’m not fundraising” - means that you don’t have all of your fundraising assets in place. Don’t flip your card and say you’re fundraising until you’re game-time ready. ✅ Startups should assume that they will only get one shot with an investor. Don’t waste your one impression by making the wrong impression by telling investors you are fundraising when you are not “game-time ready” to bring in investor funds. ✅ ------------------ What does "game-time ready" mean? I go into this and more in the article 👇 "Fundraise Like a Brazilian Steakhouse" https://lnkd.in/gZuQW894

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Inspiration for entrepreneurs: :   'My advice is to focus on the importance of forging a long term relationship, whether with colleagues, partners, or customers. It is often easy to get caught up in short term decisions.'   @Sheila Lirio Marcelo, Founder of Care.com   #RelationshipBuilding #LongTermSuccess   Develop lasting business relationships with The Cantillon's guidance.

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‌I recently returned from spending a week in São Paulo, where I had the pleasure of visiting friends and loved ones. In addition to reconnecting, I engaged in productive discussions with founders, fellow venture capitalists, and other asset allocators. ✈ 👨‍💻 👊 The trip was filled with great meetings, offering valuable insights and market perspectives on early-stage venture capital and the fintech ecosystem in Brazil. 🎯 🌎 💡 #VCs #earlystage #investments #networking

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𝗔 𝗡𝗲𝘄 𝗖𝗵𝗮𝗽𝘁𝗲𝗿: 𝗙𝗿𝗼𝗺 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝗘𝗾𝘂𝗶𝘁𝘆 𝘁𝗼 𝗣𝗶𝗼𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗪𝗲𝗮𝗹𝘁𝗵𝗧𝗲𝗰𝗵 🚀 After a decade in tech investing at Hellman & Friedman and Apax I’m thrilled to announce my journey as 𝗙𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗮𝘁 Heritage Holdings. Our mission? 𝗧𝗼 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝗶𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗳𝗮𝗺𝗶𝗹𝗶𝗲𝘀, founders, 𝗮𝗻𝗱 𝗮𝗱𝘃𝗶𝘀𝗼𝗿𝘀, 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗺𝗼𝗱𝗲𝗿𝗻 𝘁𝗲𝗰𝗵, superior portfolio construction and access to 𝘁𝗼𝗽 𝗮𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲 𝗮𝘀𝘀𝗲𝘁𝘀. 𝙰̲ ̲𝙷̲𝚎̲𝚊̲𝚛̲𝚝̲𝚏̲𝚎̲𝚕̲𝚝̲ ̲𝚃̲𝚑̲𝚊̲𝚗̲𝚔̲ ̲𝚈̲𝚘̲𝚞̲ My deepest gratitude to Apax and my partners Mark Beith Marcelo Gigliani Daniel O'Keefe. Building a leading EU growth equity platform together has been remarkable. Shoutout to Agostino Vikram Aurelia Shashwat Ela Chana Ishan Thore and Lucas You are rockstars. 🙏 Watching Tide Pricefx ClearBank and Faculty all grow from <$5M in revenue at the time of our first meeting, to combined >$500m in revenue, showed me the art of the possible. Dr. Oliver Prill Ronak Sheth Charles McManus Marcin Cichon Marc Warner — you are inspiring. 𝚆̲𝚑̲𝚢̲ ̲𝙷̲𝚎̲𝚛̲𝚒̲𝚝̲𝚊̲𝚐̲𝚎̲?̲ My journey began when, at the age of 22, after 4yrs learning the ropes as a software founder, I started working with big banks at McKinsey. I met extraordinary professionals, but was struck by profound problems of this legacy industry. A decade in fintech deepened this awareness: 1. Entrepreneurs spend a lifetime building a legacy, but 90%+ of these are gone by the 3rd gen 2. Wealth products are often sub par, and very expensive. Access to quality alternative assets is even worse. 3. Investing is complex, and only few really use proper portfolio construction. 4. Family offices build a lot in house that could be better/cheaper joining forces with others 5. Everyone talks about Tech/AI, but large organizations are very far behind. 𝗢𝘂𝗿 𝗩𝗶𝘀𝗶𝗼𝗻: 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗪𝗲𝗮𝗹𝘁𝗵𝗧𝗲𝗰𝗵 𝗟𝗲𝗮𝗱𝗲𝗿 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘂𝗽𝗽𝗲𝗿 𝗲𝗻𝗱 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 This is a trillion-dollar industry with multiple tailwinds: 1. Increasing UHNWIs 2. Growing exposure to private markets by families 3. Unprecedented wealth shifts to next gens 4. New AI use cases for workflow automation Tech proposition have emerged for mass market, but nobody has really cracked the problem with a modern tech stack, for UHNWI, where needs are more complex. 𝗪𝗲 𝗮𝗿𝗲 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 “𝟭𝟬𝘅 𝗯𝗲𝘁𝘁𝗲𝗿” 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗮𝗻𝗱 𝗮𝗻𝗱 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗴𝗹𝗼𝗯𝗮𝗹 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝗽𝗲𝗲𝗿𝘀. I’m thrilled to partner with my cofounder Lucio Di Ciaccio, tech investing veteran and one of the sharpest minds I know, as well with an exceptional team of partners, with a unique level of grit and industry experience. We are grateful to be backed in this mission by some of the most prominent families globally. If you know someone interested in transforming this industry, 𝗽𝗹𝗲𝗮𝘀𝗲 𝗗𝗠 𝗼𝗿 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁. Stay tuned.

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If you are curious to learn about angel funds, their difference to other angel investing models and how it reduces the risk of investing in startups, come listen to this episode of VC10X podcast. Here, Prashant Choubey and I talk about this and much more. Thank you Prashant for this conversation! #angelinvesting #startups #innovation #angels #angelfunds #coreangels

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This week, I had the incredible honor of moderating a panel on "Institutional Allocations to Venture Capital" at the inaugural Brazil LP Summit for Portfolio Summits. With over 150 allocators from around the world in attendance, we explored how venture capital can drive access to groundbreaking technologies and address critical issues such as climate change and diversity. Alongside esteemed panelists – Carolina Assis from Turim, Rony Porat from IDB Bank, and Thomaz Figueiredo from Provence Partners – we delved into the strategic importance of these investments in fostering long-term growth and portfolio diversification. A big thank you to the organizers and participants for making this event a platform for impactful discussions and innovative strategies! Looking forward to more dynamic collaborations in the future. #VentureCapital #PrivateInvestments #LPSummit #InstitutionalInvestors #FinanceInnovation #InvestmentStrategy #GlobalAllocators #PortfolioDiversification #CapitalMarkets #InvestmentInsights

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Back with the #EIS Navigator podcast after a short break with an exciting lineup of guests coming up. First is a really interesting interview with Renan Devillieres of venture builder OSS Ventures. He has generated an original and successful process for starting and building new companies in #manufacturing and #operations. We talk about what he does and why - both enjoyable and fascinating. Enjoy! #venturebuilder #venturecapital #startups

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Brazil is a crypto hub and if you’re a VC not paying attention to this region your missing out.. After being here only a few days, have met many incredible founders, investors, and startup talent. I wouldn’t be surprised if in the next few years there are most exits and VCs coming out of Brazil. #crypto #web3 #blockchain #latam #emergingmarkets #investors #founders #builders #startups

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Incredible positive leadership by Marcelo Claure and his team; we share his conviction for delivering outsized returns by leveraging diversity. In fact, we believe the time is now because in a world where AI can easily summarize and draw insights from the world’s information, we will increasingly commoditize conventional ideas and will pay a higher premium for non-conventional thinking. This non-conventional thinking will have to come from uncommon entrepreneurs and will be fueled by diversity of thought. This is why diversity in entrepreneurship will be an even more important driver of outsized venture returns.

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Another insightful episode of the Let's Stock podcast is out now on Spotify, Apple Podcasts, and YouTube! 🎙️ This week, Akim Guerreiro (Etcaetera) and I had the pleasure of hosting Aga Nowak , a distinguished popular investor on eToro. Aga's portfolio theme focuses on Tech, yet she maintains a balanced approach avoiding heavy concentrations. We delved into her holdings, dissected her strategies amidst the recent correction, and explored the importance of diversification in investing. The conversation was truly captivating, showcasing three distinct investment styles converging on the shared belief in the significance of a long-term view. 🚀 #Investing #Podcast #Finance #Diversification #LongTermView #Apple #Spotify #investing #etoro #technology #stocks #bonds #Microsoft #nvidia https://lnkd.in/etqwiqVW

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It's finally here! The first announcement of our equity investor raise in our operating solar assets 😎 We are so excited to be doing this capital raise with Plural Energy and Zorya Energy Advisors...and all of our friends, family, business partners, personal admirers, savvy financiers, impact investors, and everyone else who is excited about being part of financing the clean energy future 🌞 Go to plural.xyz to get the details on the equity offering!

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Dive into the world of blockchain with Matheus Darós Pagani, CEO & Co-Founder of Venture Miner. In this interview, we explore blockchain's transformative power across sectors, from cross-border payments to social networks. We discuss decentralization, data ownership, and the future of blockchain technology. Watch the full interview to learn more: https://lnkd.in/gK4-tkiH

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Being an investor in the gaming space and a Brazilian tax payer, it's imperative that the industry and government work together to find solutions. Kudos to the central bank for releasing this rarely seen level of detail given their ownership and oversight of the PIX payment system. The numbers released for August are staggering: - R$3bn of Handle wagered by Bolsa Familia (social welfare) beneficiaries - That equates to 20% of total Bolsa Familia $ transferred during the month - 25% of all social beneficiaries placed bets Across the board legalization of online gambling (I would argue that the authors are misguided in just labeling it sports betting) needs to be accompanied by real responsible gaming efforts. Given the PIX system, hopefully the Brazilian gaming regulators can work with government and industry RG leaders to devise new and efficient guardrails. #responsibleGaming #igaming #iCasino #onlineSportsBetting #BraziliGaming

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Square, Mercado Libre, Rappi, Zillow, and Stripe alumni have founded 1,511 startups over the last decade. That's a lot! And about 12% of these founders are building a fintech company. What is it about the DNA of these firms that they attract a lot of would-be founders? Some of the great fintech companies founded by ex-employees of this group include Pomelo, Ontop, Persona, Mundi, AgentSync, Divvy Homes, and Pacaso Square - 355 total startups, 32 in fintech Mercado Libre - 282 total startups, 37 in fintech Zillow - 294 total startups, 22 in fintech Rappi - 290 total startups, 28 in fintech Stripe - 290 total startups, 25 in fintech Read our full report ➡ https://bit.ly/GGMVFF Andrew Endicott Paula You David Erickson Kirstie Irmana Kristofer Jenk Josh Jagota Gilgamesh Ventures The Wharton School

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Interesting paper on the next level of AI ethics. Heterogeneity problem and how could AI help alleviate the issues around informational and behavioral gaps to aid markets to deliver better. Actually, this is similar to 90s when we were discussing how internet would be solving the issue of information gaps and allow markets to function efficiently as per the premise of the (neoliberal) economic models. That failed to deliver and now the hope is AI will be able to address these gaps to enable markets to function efficiently which will benefit all, and not a certain group (human welfare), with help of regulation. Well, one can only hope.

[TIMELESS LESSONS ABOUT INNOVATION] The strongest insights around narrative innovation (during 12 conversations with founders and innovators), summing up to 5 core themes that hold as much resonance today as they will in future times - with Paulo Emediato and Daniel Muniz Silva: 1. INNOVATION IN CRISIS 2. CREATING AN INNOVATION CULTURE 3. HUMAN-NEEDS INNOVATION 4. INNOVATION & LEADERSHIP 5. INNOVATING FOR THE FUTURE https://lnkd.in/dcr95jzy

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The Brazilian CBDC project, #DREX, is progressing. The Banco Central do Brasil recently announced 13 selected #usecases for Phase II, chosen from 42 submissions by 16 consortia. Parallax Ventures portfolio company, Mercado Bitcoin, stands out as the sole #crypto-native firm leading a DREX consortium, with four distinct proposals selected - the highest among all participants. Below is a list of all selected use cases and the consortia driving their development: 1. Assignment of Receivables: ABC and Inter 2. Loans collateralized by Bank Deposits: BB, Bradesco, and Itaú 3. Loans collateralized by Government Bonds: Mercado Bitcoin, ABBC, and ABC 4. International Trade Finance: Inter 5. FX Optimization: XP-Visa, NuBank 6. Public Debt Securities Liquidity Pool: Mercado Bitcoin. ABC, and Inter 7. Bank Credit Notes (CCB) Transactions: ABBC 8. Corporate Bonds (Debentures) Transactions: B3, BTG 9. Agri-backed Securities Transactions: Mercado Bitcoin, TecBan, and XP-Visa 10. Carbon Credit Transactions (CBIO): Santander 11. Automobile Transactions: B3, BV, Santander 12. Real Estate Transactions: BB, Caixa, SFCoop 13. Tokenized Assets Transactions in Public Networks: Mercado Bitcoin #VC #VentureCapital #FintechVC #Fintech #Blockchain #Crypto https://lnkd.in/dmP6VV8S

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This fintech company disrupted the entire industry in 6 years. Its Brex. They turned a small startup into a $12.3B giant. How? Here’s the story: Henrique Dubugras and his co-founder, Pedro Franceschi, dropped out of Stanford to start Brex in 2017. They wanted to solve a real pain point they experienced firsthand, "startups’ difficulty in securing corporate credit cards". Traditional banks failed to serve startups with no credit history, so they thought of building a financial services platform that addressed these challenges. Built from scratch, no relying on third-party processors. Brex created a solution for startups: No personal guarantees, fast signups, and higher limits. Now it's $12.3B company. And here's how they did it in just 6 years: 1. Targeted User Acquisition Cold emails, billboards, and champagne, their growth strategy was unorthodox but effective. They built a pipeline by marketing where their users hung out, even on LinkedIn.     2. Nailing Retention Early Brex understood retention was critical. They used churn data to improve customer service and even developed white-glove support to keep customers happy. 3. Iterating for Scale From a simple corporate card, Brex grew into a financial platform. They created multiple revenue streams — expense management, bill pay, and even venture debt.     4. Creating a Moat The founders kept adding value with features like a cash management account and travel integration. Customers were more likely to stay, leading to strong expansion revenue.     5. Non-traditional marketing They experimented with unique tactics, driving demo bookings through creative campaigns — this set them apart from competitors.     When faced with growing pains, Brex doubled down on venture-backed startups, offloading SMBs to maintain their premium positioning. Brex’s journey proves that success comes from understanding your market’s pain points and solving them better than anyone else. What can you take from this? Focus on retention, find creative marketing channels, and don’t be afraid to pivot. #startup #casestudy

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