Paul Schauder

If your brand messaging is only beating the drum about your fabulous product features... No matter how fabulous, it's missing the mark.🎯 Why? Because your audience doesn't care about features. 💡 They want to know -- Will this solve my problem? Will this improve my process? Will this lead to better outcomes? Will I sleep better at night? 🤔 Sure, you have to talk about features sometimes. But smart B2B branding isn't product-centric, it's buyer-centric. #b2bmarketing #b2bbranding #brandmessaging

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Great agencies love growing clients in all sorts of ways. But when is it time to turn skills and a few great successes into a new product? In his latest piece for Forbes, CEO Patrick McKenna explains the way DMi approaches the decision to launch (or not). From market opportunity to brand integrity to resource planning, learn the steps we take to assess whether a launch is right for both the agency and our clients. https://lnkd.in/eRBbP4Xr

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What do "headless" and "composable" mean for marketing teams delivering digital experiences? Listen to this excerpt from John Schneider of Chameleon Collective in our latest podcast, The Marketing AI SparkCast, where he breaks down these concepts. Aby Varma hosts John and Mark Demeny of Yext as they discuss the impact of AI on content management systems (#CMS) and digital experience platforms (#DXP). They explore topics like personalization, automation, efficiency in digital experiences, the future of AI-native products, emerging market trends, and implications for agencies and in-house marketing and digital teams. Podcast links to Spotify, Apple, YouTube, and iHeart are in the comments. Sure! Here are some suggested hashtags for your post: #HeadlessCMS #ComposableArchitecture #DigitalExperience #MarketingTech #AIinMarketing #ContentManagement #DigitalTransformation #MarketingInnovation #AIMarketing #MarketingAI

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True marketing success means valuing impact over easy attribution. Matthew Seeley, SVP Performance, asks us to consider being brave enough to invest in strategies that truly benefit the business, even when they're harder to track. #AskNative #MarketingInnovation #AgencyTransparency

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Marketing wisdom wanted! 🎓 AI is powerful, but it's no silver bullet. Theresa Kushner's article explores how a healthy dose of marketing knowledge can keep your AI on the straight and narrow. Get the wisdom you need to leverage AI effectively. https://lnkd.in/ezGPKyGw #marketing #marketingtechnology #AI

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Why is campaign production so difficult and is there a better way for marketing teams to go to market? If you’ve ever wanted to rewrite the GTM playbook, then you can’t miss our keynote tomorrow afternoon at Echelon X. We’ll share our vision for a more agile, strategy-focused marketing team and demo our prototype, which will help brands and agencies slash production costs and time to market by as much as 90%. See you there! #EchelonX #Protaige #Marketing #AI

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Even the most experienced marketers can struggle to reach project alignment when the client's ask is ambiguous. At 10up, we use our Design Spectrum Exercise to turn ambiguity into specificity— executing a smooth design vision from the get-go. See how our Design Spectrum Exercise can help you gain project alignment: https://lnkd.in/gEvTCAY

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Have you ever imagined how flexible your brand can actually be? We have built, extended, and optimized just about every type of D2C brand imaginable in ways that engage your audience in exciting new ways. #BrandFlexibility #D2C #Engagement #ProductBrands #IdentityDesign #DigitalTransformation

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Here's why and how marketers need to put consumers in charge. Nancy Harhut Harhut explains on this episode of "Insightful Inspiration." Full episode: https://hubs.li/Q02Ypr4k0

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Here’s how Agency Core research is transforming the agency world. We listen. We learn. We deliver. By collaborating with agency leaders, we focus on the topics that matter most—staffing challenges, client retention, and truly differentiated marketing strategies. Want to see what’s shaping the future of agencies? https://lnkd.in/dEUDa5td #AgencyLeaders #AgencyLife #AgencyGrowth #AgencyCore

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A proven framework to scale your agency? 👇 Meet your guide: Frank Cowell. With over two decades of climbing Mount Agency, Frank's Seven Capabilities Framework is your roadmap to the agency summit. 🏔️ #MarketingAgency #AgencyGrowth #AgencyTips

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The PR landscape has shifted almost as quickly as Neo learned kung fu when he entered the matrix. 🕶️ ⚡ 💻 How in the world can you keep up? Kate Johnson, MBA, VP of PR at BLASTmedia, breaks it down for us on a recent episode of the SaaS Half Full podcast. She covers: 🧠The evolution of PR: Storytelling still reigns, but the "how" is different. 🧠Building authentic connections with millennial buyers who crave genuine stories. 🧠Metrics that matter: How to measure PR success beyond coverage in 2024. Don't get left behind! Tune in to learn how to thrive in the modern PR landscape. Check out her episode via the link in the comments!

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In this episode of Brand Chops, hosts Zack Lemear and Chris Duhaime delve into the critical concepts of vision and mission in branding. The conversation emphasizes the importance of clarity, alignment with core values, and the need for a unified direction within a company. They also provide practical advice on crafting effective vision and mission statements that resonate with both internal teams and external clients. Tune in to S01: E07 Crafting Your Brand's Vision and Mission at brand-chops.com. 🎧✨ Also available on YouTube, Spotify, and Audible! 🙌 ✅ Spotify: https://loom.ly/woxoqqw ✅ Audible: https://loom.ly/OD91R9k ✅ YouTube Video: https://loom.ly/80vG310 #pivotcreative #branding #vision #mission

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The third issue of the Interim Growth Guide is hitting inboxes tomorrow. Here's what you can expect will be included: 🔦 Spotlight on best practices: Crafting a strong brand identity 💡Insights from a BBTP Partner: The thread that connects your services 🤔 Discussion point: How do you define and amplify your brand? Whether you are an #InterimServiceProvider already or you are interested in becoming one, make sure to sign up for our bi-weekly newsletter: Learn more and sign up: https://lnkd.in/dtvNWEXA #InterimManagement #InterimProvider

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Ever wondered how major shifts in technology shape the way we connect with audiences? In our recent podcast, Michael Smith, NPR's Chief Marketing Officer, shared some eye-opening insights that every marketer should hear. From breaking down organizational silos to balancing brand-building with performance marketing, Michael's experience is a goldmine for anyone looking to stay ahead in the media landscape. He draws parallels between today's AI advancements and past technological shifts, reminding us that innovation, while challenging, often becomes the new norm. 💡 He also shares insights into:  The evolution of media consumption Tactics for data collection Understanding consumer behavior Evangelizing the bigger picture Brand vs. performance marketing AI and authenticity For anyone interested in understanding the evolving audience engagement in the digital age, this one’s for you. Tune into the episode below 👇 #contentdisrupted #branding #consumerbehavior

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🧠🔍 The only constant in search is change, and AI is just the latest. But what does this mean for marketers? How do we ensure our stories remain visible in an AI-driven landscape? To unpack these questions, Inkhouse turned to Jeffrey Jensen, director of growth marketing at Message Lab to reveal how marketers can navigate this evolving space: 👉 AI overviews aren’t the final stop. Users are diving deeper for nuanced understanding. 👉 SEO still matters. High-quality, optimized content remains the key to appearing in AI results. 👉 Anticipate human intent. Search engines will better understand your intent as they interpret your search the way another person might, rather than an algorithm. 👉 Timely and accurate content will win. AI search is still in its infancy, but one thing is clear: expertise and originality are more important than ever. Get more tips from Message Lab on preparing for the future of SEO: https://lnkd.in/edX-eygY

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