About
With over 25 years of experience in developing and executing internet strategies for…
Services
Articles by Paul
Activity
-
For anyone who's ever had to think about data protection and user consent, here's a handy guide to remembering the salient points: "FAIR CHOICE"…
For anyone who's ever had to think about data protection and user consent, here's a handy guide to remembering the salient points: "FAIR CHOICE"…
Liked by Paul C.
-
The connective tissue between R&D (build) and M&A (buy) co-development (partner). Can't wait to share the stage with Pritam Bhattarai who has been…
The connective tissue between R&D (build) and M&A (buy) co-development (partner). Can't wait to share the stage with Pritam Bhattarai who has been…
Liked by Paul C.
-
Congrats to my Sonoro colleagues and thanks to Toyota for their support! After hearing about it for the last few months, it's so cool to see this…
Congrats to my Sonoro colleagues and thanks to Toyota for their support! After hearing about it for the last few months, it's so cool to see this…
Liked by Paul C.
Experience
Education
Volunteer Experience
-
CIO Advisory Roundtable Member & Guest Lecturer
Fordham University Gabelli School of Business
- Present 25 years
Education
Publications
-
The First-Party Data Lake
AdExchanger.com
Using a first-party data lake approach, a publisher can work with a brand or agency to segment, target and attribute an audience across media, regardless of how many intermediaries they work through. For instance, a sports publisher could sell a custom fan audience to an auto brand across screens and channels, enabling the auto brand to frequency cap and understand the effective CPM.
-
Will Snapchat Become The Industry's Next Walled Garden Oligopolist?
AdExchanger.com
[Snapchat Users]...are communicating whimsy – meaning this is how I am right now – using pictures, text, videos, lenses and stories. Ephemerally communicating what you’re doing or how you’re feeling is a powerful new type of peer-to-peer marketing. Different than Facebook or Instagram, which are mostly many-to-many.
-
How Omnichannel Integration Solves Business Issues
1to1 Media a division of Peppers and Rogers
Omnichannel marketing is inevitable. Although the evolution will take a few years to scale, companies must validate their strategies with quick pilots and wins along the way.
-
Interview - The Cookie Has Five Years Left Says Merkle's Paul Cimino
www.AdExchanger.com
Overview of Brilig DMP and data exchange services and the future of anonymous digital tracking and ad targeting.
-
CEO Cimino Says Brilig Is An Audience Commerce Platform With An Open Transaction Marketplace
www.adexchanger.com
CEO of Brilig gives an overview of of Billig's audience commerce platform.
-
Brilig Resembles Advertising Data Version of Bloomberg Terminal Says CEO Cimino
www.adexchanger.com
Overview of Brilig platform.
-
Understanding electronic commerce
Microsoft Press
Page ix - Cimino was a contributor to supply chain Extranets - chapter 8
Other authors -
-
Featured in Cover Story
CIO Magazine
Snickelways Interactive builds first BtoB supply chain Extranet, centralizing inventory and order processing for apparel manufacturers, distributors and retailers.
Other authors -
Patents
-
System and Method for Communicating Targeted Health Related Data
Filed US 12/370,858
The present invention provides a system and a method for communicating targeted health related data. The method includes targeting the consumers with an advertisement content and registering the consumers upon the selection of the advertisement.
Projects
-
the Amazon.com of Latin America
-
At Snickelways I opened our office in Brazil to cover South America.
Our main client was submarino.com.br
We built the Amazon.com of Latin America.
Large, scalable e-commerce website with multiple product categories, suppliers, SKUs, languages, and multiple country sites throughout the continent.Other creatorsSee project -
the Amazon.com of Latin America
-
At Snickelways I opened our office in Brazil to cover South America.
Our main client was submarino.com.br
We built the Amazon.com of Latin America.
Large, scalable e-commerce website with multiple product categories, suppliers, SKUs, languages, and multiple country sites throughout the continent.Other creatorsSee project -
Fruit of the Loom - Activewear Online
-
Activewear Online was the first B2B supply chain Extranet. Conceived by Dudley McIlhenny, master marketing consultant and Partner of www.contextgroup.com and Paul Cimino, CEO of Interactive web agency Snickelways Interactive, this project helped Fruit of the Loom become the "channel master" of the $9 billion/year imprinted apparel vertical by allowing FOTL to give away eCommerce websites to all their distributors and wholesalers. The online catalog websites sold all manufacturers, even FOTL's…
Activewear Online was the first B2B supply chain Extranet. Conceived by Dudley McIlhenny, master marketing consultant and Partner of www.contextgroup.com and Paul Cimino, CEO of Interactive web agency Snickelways Interactive, this project helped Fruit of the Loom become the "channel master" of the $9 billion/year imprinted apparel vertical by allowing FOTL to give away eCommerce websites to all their distributors and wholesalers. The online catalog websites sold all manufacturers, even FOTL's competitors but cleverly favored FOTL in situations when competitors were out of stock or in search results. FOTL also got key insights into inventory and transactions for the entire supply chain.
Other creatorsSee project
Languages
-
English
-
-
Adtech
-
Organizations
-
Fordham CIO Advisory Board
Advisory Board Member
- Present -
IAB
Data Council
-
Recommendations received
36 people have recommended Paul
Join now to viewMore activity by Paul
-
Day 1 of LiveRamp's RampUp is here, and San Francisco is buzzing with innovation! The Alliant team has landed and is ready to spark conversations on…
Day 1 of LiveRamp's RampUp is here, and San Francisco is buzzing with innovation! The Alliant team has landed and is ready to spark conversations on…
Liked by Paul C.
-
Surprise! We won’t be called JWPC forever. You won’t need to remember another acronym. Brian Rifkin offers insights into the behind the scenes to…
Surprise! We won’t be called JWPC forever. You won’t need to remember another acronym. Brian Rifkin offers insights into the behind the scenes to…
Liked by Paul C.
-
Navigating complexity and driving change at a multi-billion dollar company isn’t easy. But with the right strategy, leadership, and culture, it’s…
Navigating complexity and driving change at a multi-billion dollar company isn’t easy. But with the right strategy, leadership, and culture, it’s…
Liked by Paul C.
-
Patrick Dolan named COO at Out of Home Advertising Association of America. http://ow.ly/B4eJ1060eyF
Patrick Dolan named COO at Out of Home Advertising Association of America. http://ow.ly/B4eJ1060eyF
Liked by Paul C.
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Paul C. in United States
-
Paul C.
Director of Project Development at NVIDIA
-
Paul C
Previously served as a Senior Finance Manager at Johnson & Johnson, responsible for financial planning and analysis
-
Paul C.
Software Engineer - Java | SpringBoot | React | AWS
-
Paul C.
ReStoring Data Project Manager Aceon Data Recovery Project Manager
-
Paul C
489 others named Paul C. in United States are on LinkedIn
See others named Paul C.