Paul DeJarnatt

What sets top marketing leaders apart? Merkle's infographic uncovers how Perceptive CMOs align their strategies with consumer expectations. Explore key insights from our CMO Navigator Report and see where leaders and consumers agree on the future of CX: https://bit.ly/40mtSvO

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Grocery chain Hy-Vee inks deal with Grocery TV to sell in-store ads through The Trade Desk (Adweek): By Kathryn Lundstrom. Advertisers can buy in-store inventory programmatically. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across more than 5,000 retail stores across the U.S. The deal allows Hy-Vee to plug its in-store digital screens into that network. Advertisers will be […] #DOOH #digitalbillboards #digitalsignage

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"The real power of #AI isn’t replacing humans—it’s supercharging humans," says Merkle’s Global President Pete Stein. Read how this emerging tech is providing businesses with better insights and #CX in Forbes: https://bit.ly/3ORBxvE

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Nich Weinheimer was built with a brain for #retailmedia. Check out his thoughts on 2025 trends and how our industry shakeups you can use to prepare your strategies. 👇

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Much of our recent dialogue with marketers reveals them to be ever-more talking about the need to achieve and quantify “mid-funnel” outcomes - essentially, they are looking to better understand the media dynamics that build customer traffic (in multiple forms) for their brands. To help answer those mid-funnel/ traffic-building questions, the VAB analyzed 931 new brands that began advertising on national TV during the past three years. The results were both crystal-clear and highly gratifying, revealing TV ad spend to be the biggest builder of both immediate and sustained customer traffic growth. Our team found that ON AVERAGE, the surges of new customer traffic from its TV advertising launch justified post-launch ad spend levels that were 37% and 54% higher than launch levels over two previous full years. For the 230 brands that we had pre-launch web traffic stats for, we saw website traffic growth averaging +20% in post-launch mode and +50% growth post-launch in monthly site traffic unique customers for new DTC advertisers. We also found that search volume for these brands increased significantly, many times by 90% - 100%. “Breaking Through” is already one of my favorite VAB reports of all time and really highlights the traffic-building power of premium, long-form content. Don’t miss it: https://lnkd.in/etJNCRnY #brandbuilding #advertising

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Discover why 99% of orgs plan to leverage data collaboration this year. 🤝 Download LiveRamp's latest trends report to: ✈️ Find out why data collaboration has become mainstream, expanding beyond marketing to new industries and use cases 🔍 Uncover the latest trends in data clean room adoption 💡 Learn how AI is transforming data collaboration use cases – and data collaboration itself

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Digital video ad spend is becoming more performance-driven, with tangible metrics like sales, store visits, leads and website actions now the most important KPI for determining success with digital video. #mediaplanning #mediabuying

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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Calling all tech marketing leaders: Seeking to understand the impact of AI on marketing investments? Want to know what your peers are investing in marketing and how they are allocating that investment? Look no further, our tech marketing benchmark infographic is now publicly available. Clients- we have much more than what's publicly available and our analysts are happy to deep dive into these and more with you on an inquiry. #techmarketing #marketinginvestment #marketingplanning #genai #ai

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Insight delivers results at the top of the funnel. Here’s how. Your top-of-the-funnel (TOTF) acquisition—be it on landing pages, newsletters, or even here on LinkedIn—should deliver valuable industry insights to your audience.  They’ll learn something. You’ll generate a quality lead. That’s a rare win-win early in the funnel. How should you craft your insights? You’ve got to provide strategic information in a bite-size chunk. Try offering:  👉 Comparison grids or charts that highlight your offering alongside industry trends. 👉 Infographics that visually present key information. 👉 ROI calculators that clearly demonstrate your value in numerical terms. 👉 Connections between your offering and current events. When targeted effectively, these insights can drive measurable results, enhancing both your credibility and lead generation.

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📣 New Post on our blog! The Google Antitrust Trial: What CMOs and Marketing Executives Need to Know The Google antitrust trial could bring significant changes to the digital marketing landscape, especially for search and advertising. Potential outcomes?

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As Oracle sunsets its advertising business by September 30th, Alliant is ready to ensure your campaigns continue smoothly. Our audience segments are live on major DSPs and data marketplaces for immediate activation. Need help remapping segments or finding alternatives to Oracle’s data? Our team is here to assist. Explore our latest blog for more insights, or reach out directly to me: https://lnkd.in/eDhU4rvE #DataDrivenMarketing #MarketingStrategy

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Retail media is evolving fast! 🚀 Expect growth in RMNs, a shift to self-service optimization, platform consolidation, and smarter use of 1P/0P data. The future is all about streamlined strategies and seamless commerce💡🛍️ Check out the 2025 predictions from: - Sandy Welsch, GroupM - April Carlisle, Spark Foundry - Christa Klausner, Publicis Groupe - Gemma Spence, VML

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Amid signal loss and increased privacy regulations, LiveRamp and the Albertsons Media Collective are delving into the possibilities of data collaboration to enhance activation, measurement, and insights across key channels. Read the blog to learn more about our efforts to create a connected ecosystem that enables brands and their collaborators to extract even more valuable insights from their data: https://lnkd.in/dbZaHqPE

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Turn your content into a powerful growth engine. Watch how Merkle uses Sitecore’s cutting-edge tools to craft personalized, engaging content that resonates with audiences and drives real results. https://bit.ly/3ZHAdS8

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Out-of-Home media offers an untapped potential to transform your marketing performance dramatically. With proven ROI improvements of up to 17%, channel amplification effects ranging from 14-54%, and unparalleled audience attention, OOH is the strategic advantage your brand needs.

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The new year will continue to see the prevalence of nonlinear, omnichannel marketing strategies. Consumers engage with brands across a web of touchpoints—social media, websites, apps, emails, and more. To thrive in this dynamic landscape, brands will continue to need to adopt innovative marketing strategies that: - Connect multiple channels seamlessly - Adapt content to each platform's unique strengths - Personalize messaging for diverse audiences New Year = New Opportunities. Happy 2025! #digitalmarketing #marketing

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Retail is not just about "experiences" in 2024—it's about connected experiences, says #RetailMediaSummit keynote Jessica Hendrix, EVP and CMO of Hy-Vee, Inc.. And that's where #retailmedia comes in—expanding the relationship between shopper and retailer to also include brand advertisers. As a regional chain, Hy-Vee has always been deeply integrated into communities, offering regional insights beyond national chains. Demonstrating the evolution of experiences, Hy-Vee has installed food courts in stores (inspired by Eataly)—Chinese, Italian, and American fare. Shoppers have shown time and again they will spend more money at a location if they connect to the experience. Capturing shopper attention is harder than ever, but delivering relevancy is about diving deeper into the shopper data—beyond demos to psychographics and behaviors. Also, kid influence is much stronger now with parent shoppers than in the past. But there are challenges in measuring relevance—what did the shopper communicate all the way to the register? Biggest trends for the next 12 months: • In-store media will become more important. • Brands/agencies will build centers of excellence to maximize their retail media spend/campaigns. • Value of 1st-party data will continue to evolve. And the big question going forward: how will AI fit more specifically into #retailmedia? How will it become integrated into our needs? Path to Purchase Institute

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🎯 Fact: 43% of consumers associate red with passion. 💡 Insight: At Valpak, we’re 100% passionate about precision targeting to help businesses reach the right audience at the right time for optimal results. 📈 Market Data: Direct mail response rates are 9x higher than email, making it one of the most effective channels for customer engagement. (Source: DMA) If you’re ready to drive impact for your business, let’s talk about how Valpak can deliver results: https://bit.ly/4eLSyT0 #Clipp #Valpak #audiencetargeting #advertising #B2B #marketing

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