Noah Oken-Berg

If you're into business / digital transformation or the delivery of projects, this book is for you. Laura Barnard, is insightful and her experience shines through on every page. Usually in purple! My copy sits on my bedside table. Really! https://lnkd.in/evNz_GhD

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MVP. MDP. MVE. SLC. SMURF. What else might you call your minimum viable product? More importantly, does it matter? Ok folks — I'm trying to do more of this *video thing* so bear with me as I get better at recording and editing and find a place to talk to you that doesn't include ✈️ noises. I've seen quite a few posts lately talking about how the MVP isn't what we as entrepreneurs should be pursuing these days. Instead, we should focus on building a [𝘧𝘪𝘭𝘭 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘧𝘢𝘷𝘰𝘳𝘪𝘵𝘦 𝘢𝘭𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘷𝘦 𝘔𝘝𝘗 𝘵𝘦𝘳𝘮 𝘩𝘦𝘳𝘦] instead. The question got me thinking and led me down a bit of a rabbit hole. Before I share my thoughts, though, I'd like to hear yours. What's your take on the MVP? Do you focus on an MVP or something else...like a SMURF? Does it even matter, or are we all just drinking too much of our own kool-aid? Share your thoughts in the comments and check out a link to my recent post on the subject while you're there. #minimumviableproduct #leanstartup #leanmethodology #entrepreneur

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Front row seat at National Retail Federation, and wow—just witnessed an incredible conversation with Harley Finkelstein (President of Shopify), Kat Cole (CEO of AG1) and Sara Foster (Co-Founder of Favorite Daughter). These brands are truly reshaping the future of retail. Here’s the quick takeaway: • The power of scaling a brand and creating a fanbase (AG1 is doing it big) • How Favorite Daughter built a game-changing retail ecosystem • Redefining omnichannel for today’s market • Why leaders must “kill your darlings” to innovate and grow • Staying resilient without losing sight of who your customers really are Hyped up and really feels like the never had been a better time to scale in retail #RetailInnovation #CustomerAttention #RetailLeadership

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When assessing new saas/apps, I go straight to the pricing page. Not because I am looking for the price, but because that is where you find the most succinct description of what the software does and how to fits your needs.

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🚀 On the latest Triangle Tweener Talks with Scot Wingo, we're on top of the Pendo.io Building, where Todd Olson talks about his incredible journey: 👨‍💻 Coding at 14 💔 A near-miss acquisition that still stings 🏗️ Building a 900-person company from scratch ...and so much more! 🎥 In this clip, Todd dives into Founder Mode—should the CEO be involved in everything? 🤔 🌅 Also, can I just say... it was amazing to sit in the Pendo boardroom, watching this interview while the sun set over downtown Raleigh! Big thanks to Laura Baverman for setting us up 🙌 and kudos to Carson Barclay for capturing it beautifully! 🎬 🎧 You can catch the full episode of Triangle Tweener Talks on all your favorite video and podcast platforms. Don’t miss it! 🔗 #foundermode #pendo #unicorn #podcasting

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If anyone is in North County San Diego, on Thursday May 2nd, we will be hosting a tech entrepreneur and investor meet up at 5:30pm. We’ll have a couple speakers, one of which is a fin-tech start-up raising a round, followed up by a presentation on the state of the stock & crypto market. We host these events quarterly and usually get a lot of founders and investors to attend. If anyone is interested, please message me and I can send you the details. LaunchPad San Diego #startups #startupincubator #entrepreneur #investing #crypto #meetup

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Thrive is a silent killer of a channel. But driving velocity can be tricky. At least until yesterday. Thrive and Instacart have teamed up to provide Thrive Carrot Ads. Now you can drive velocity with a surgeon's scalpal. Oh, and if you're approaching Thrive's Innovation Program. This is your chance to secure a permanent spot on their digital shelf. If you're interested, feel free to DM me or book a call. (No, I cannot get you 𝙞𝙣𝙩𝙤 Thrive. But I can help you stay there.) ——— 🔹 We grow brands on Amazon. 🔹 We increase velocity in Whole Foods, Walmart, Target, Walgreens, CVS, Kroger, Sam's, COSTCO, and lots of other cool retailers. #cpg #cpggrowth #retailgrowth #retailvelocity #omnichannel #retail #amazonagency #retailmedia #shoppermarketing #instacart #thrive #thrivemarket #carrotads

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💡 What’s the best tech stack for my consumer brand? I get this question a lot, especially as we head into BFCM prep and code freezes. 📅 Whether you’re getting organized or just curious about the tech behind your favorite DTC brands, we’ve got you covered. At HSR, we’ve done the heavy lifting and identified the must-have components for an early-stage tech stack that every founder should know before the most critical quarter of the year. 📈 Ready to power up your business for Q4 and unlock the secret tools? 🚀 👇 Dive in here: https://lnkd.in/ga6BQQXS #DTC #TechStack #BFCM #BusinessGrowth #Scalability #Entrepreneurship #ConsumerBrand

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You don’t want to miss this 🔥. 29 signed up so far! RSVP and use coupon “BRANDALLY”at checkout for a free ticket: https://lu.ma/ql5xve61 #seattle #seattlecontentcreator #seattlebloggers #microinfluencer #fyp #meetup #seattlelife #whattodoinseattle #spaceneedle #contentcreator #influencers #marketing #seattleevents

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Turn one event into 2.8+ million impressions? New case study w/ Vin Matano 🐝 and Demandbase out now! - Follow our DICE framework to maximize your event ROI so you don’t have to roll the dice with in-person content. D-esign I-deate C-apture E-dit - DESIGN your event content plan before the event. Factor the RSVP list, influencer partners, and key marketing messaging before the start time. This will inform the topic selection and shot planning during the event. The more homework you do upfront, the easier it is to hit a home run at the event. IDEATE on content topics and thoroughly prepare. Be intentional and formulate a concrete shooting plan. This can include video topics, storyboarding, branding, and questions for the participants. You want to focus primarily on execution during the event, so it’s key to get the preparation in order. CAPTURE your event in a versatile manner. Now that you have your content plan, you can focus on 1) DOCUMENTING the event and 2) CREATING original content at the event. You want a fair balance of both so you can produce versatile videos (short form, interviews, hype video, recap, long form) with original b-roll. EDIT your raw assets into usable content. Think carefully about how you want to distribute the content. Fast-paced short form is great for organic social while more cinematic shots can serve as promotional reel for future events and sponsor activation. DO NOT post anything raw. Create with audience enjoyment top of mind. - Watch the full video for a detailed breakdown. Hosting an event and interested in turning it into a content factory? Hit up EventShark 🦈

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DTC brand founders, I've got a game-changing leadership secret for you 🤫... Saying "I don't know" can actually make you a better leader. It shows humility, builds trust, and encourages open communication within our teams. Admitting when you don't know something can also lead to better decision-making. How? Because it prompts us to seek counsel and gather more information. Next time you're unsure, try saying "I don't know." You might be surprised by the positive impact it has on your leadership and your team. -- Did you find this post helpful? If so, consider resharing it and giving me Jon Blair a follow. #dtcbrands #founders #scaleyourbusiness

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Peter Rahal is already at it again. And he might know something you don’t. The paint isn’t even dry on the Uber-hyped #DavidBar. Now there’s buzz about another launch by the RXBAR founder. This time with Jared Smith, the other half of the RX duo. #HorblesChorbles is a high protein, low cal candy. And it’s coming in hot. Like 🔥 hot. So why now? Why 7 years after a $600M exit? My take: This is the biggest generational trend since keto. And this dynamic duo is not going to miss it. I’ve posted several times about the Protein Inflection point. We’re there, and here are the themes driving it: -> The science of protein and longevity. (Its real.) -> The rise of Ozempic (which causes muscle loss.) -> The functional food trend. (Because, why not?) -> The hacking of any and all comfort foods. (Legendary Foods and Quest Nutrition shattered the mold.) Said ‘Protein Everything’ to Vegan and Gluten Free: “We are not the same.” Everything Protein is a generational shift. It will not go away. ——— 🔹 We grow brands on Amazon. 🔹 We increase velocity in Whole Foods, Walmart, Target, Walgreens, CVS, Kroger, Sam's, COSTCO, and lots of other cool retailers. #cpg #cpggrowth #retailgrowth #retailvelocity #omnichannel #retail #amazonagency #retailmedia

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Does your business send out influencer packages? Just last month Vamo helped multiple Utah companies deliver 100s of influencer packages across the Wasatch Front. Shipping heavy boxes is expensive, companies utilize Vamo drivers to send them all out in a few hours for a fraction of the price. Does this sound helpful? Shoot me a message. (We can do this anywhere, not just Utah) #influencers #delivery #utah

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Super interesting thread with lots of insightful responses! Thanks Timothy! Here’s my 2 cents. Theme store themes are packaged and distributed for a merchant audience, not agency/developer audience. It’s compiled code. We don’t develop our themes that way, why should you? I build themes with well scoped theme components, Figma files, docs, CI, and workflows. All of these help us ship faster and at a higher quality. Why should you need to do these things yourself when they’ve already been solved or can be iterated from something that already exists? Themes are GIANT projects. Building a world class buying experience that checks all the boxes of quality and functionality from scratch just doesn’t make sense. If there was a design and development environment that gave you everything you needed, without limiting the final product you’re trying to deliver, why would you chose to not use it? If any of this resonates with you, you’re going to want to follow what we’re doing at Archetype Themes 👇 https://lnkd.in/ekQesRAD

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Wondering how to merge PLG and SLG for maximum impact? Japna Sethi talks about how they made this work at companies like Dropbox, Productboard, and Calendly. She calls it "defining the API" between the two growth motions so the right PLG leads get passed on to your sales team and shares the details on the approaches at the companies she has worked. For the full episode: https://lnkd.in/d-2ZAvir

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How are you leveraging #data to unlock new revenue streams? I had to honor of sitting down with Jenny Kitchen, Co-Founder of Emerald Intel, a leading data provider in the cannabis and hemp space. We talked about some of the data challenges we face in cannabis, the trouble with using resources like FOIA to find the right business contacts, and how to leverage your data once you have it so you can monetize your number one business asset, your data. Join us on this dynamic chat and see why Emerald Intel is a trusted source for business intelligence to help your lead gen system grow and flow ✨🤑 Link to Apple and Spotify in comments below ⬇️ #datamonetization #targetedmarketing #cannabismarketing

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How do you do messaging for multiple ICPs? What do you do when one of these scenarios applies? · Expanding from one ICP to two (or more) · Needing to talk to several ICPs at once · Messaging when you're a multi-product company · Writing home page copy for multiple audiences Anthony Pierri 🎸and I are gonna talk about it for 60mis, and discuss what makes sense when. We'll share our overall thinking about the matter, but will mostly focus on audience Q&A. Come join us next Wed (June 12) to discuss this topic. Bring your questions. Free event. Registration link in the comments.

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Just published a new episode of Build your SaaS! https://lnkd.in/gZDCWea9 Bootstrapping a business is like getting a plane to lift off the ground. But what do you do once the plane is in the air? Dave Giunta and I discussed maintaining motivation after the initial startup phase. How does founder energy shift once you've achieved your early goals?

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