Nick Voutiritsas

Hy-Vee’s evolved store formats and digital strategies showcase how grocers can excel in the omnichannel landscape. By integrating automation, AI, and retail media, Hy-Vee is leading the way to drive customer satisfaction and operational excellence. 🌐 Key Insights from Grocery Doppio: 📈 Digital grocery sales are projected to grow 9.7% by 2025. 💰 Digital channels will account for 13.6% of total grocery sales. 💡 Retail media networks can increase impulse purchases by 27%. From autonomous robots to 10,000+ retail media screens in stores, Hy-Vee’s strategies are redefining grocery innovation. With partnerships like Simbe Robotics, Grocery TV, and Deliverect, the grocer is setting benchmarks for omnichannel integration and enhancing the shopping experience. ✨ Want to discover how Hy-Vee leverages these strategies across the grocery space? Learn more about the future of digital grocery sales and AI-driven innovation in our State of Digital Grocery: In-Store Media Monetization report. https://lnkd.in/gh3D2e3B Amarjot Mokha David Weinand Mara Dosso Gaurav Pant Tim Denman Maia Jenkins Jamie Grill-Goodman Dan Mitchell Dan Berthiaume Simbe Mary Piercy Brad Bogolea PayPal Grocery TV Dominic Hansa Rikka Runyon Miller

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Check out the most recent episode on the Spotlight Series!

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We are counting down the days until the NielsenIQ team lands in Vegas for the 2024 NACS show!!! Every year feels bigger and better and this year is no exception. To kick us off Lorelei Bergin (Samuelson) and Sarah Squires take the stage to talk Strategies for Understanding the Value Sensitive Shopper and Welcoming Wellness: Meeting Customer Expectations in Evolving Health Needs. Jason Zelinski, Jalan Shaw and J.J. Tellez will be meeting with our retail clients as we have launched the only full C-Store read including Food Service. Adam Horowitz, Arthur Dmitruk Jeffrey Dzyacky and Scott Yamada will be onsite at our booth to discuss our retailer focused solutions. Steven Severino will be there with his colleagues to connect with our manufacture partners. Many many more of our colleagues will be here with their specific practice areas including: Kaleigh Theriault Jon Berg Rebecca Kozerski Cassandra Moren #FactaNonVerba #NIQandGfK #TheFullView #MovingMeasurementForward #NIQ #GFK #nielseniq #retailanalytics #retailinsights #cpg #cpgindustry #retail #groceryretail #convenience #liquorindustry #beverageindustry #quickcommerce #collaboration #future #business #diy #home #auto #manufacturing #collaboration #connectedcollaboration #media #investments #onlineadvertising #sales #retail #growth #grocery #retailing #technology #sustainability #techanddurables #generalmerch #computing #electronics #devices #IoT #PrivateLabel #ownedBrands #telco #AI #GenAI #AskArthur #Leading #DesignTheFuture #LeadingNotFollowing #NeverGiveUp

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Grocery chain Hy-Vee inks deal with Grocery TV to sell in-store ads through The Trade Desk (Adweek): By Kathryn Lundstrom. Advertisers can buy in-store inventory programmatically. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across more than 5,000 retail stores across the U.S. The deal allows Hy-Vee to plug its in-store digital screens into that network. Advertisers will be […] #DOOH #digitalbillboards #digitalsignage

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What does it take to win in #CPG? Circana’s CPG Growth Leaders report measures the omnichannel performance of more than 600 consumer packaged goods companies with sales greater than $100 million. 🚀 Get a copy of the 2023 U.S. CPG Growth Leaders report here 👉https://lnkd.in/g4BBBMfE

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Unlock the power of connection! Nielsen's new playbook dives deep into Hispanic audiences’ sports and media engagement. Download the report now to explore insights that will help you better resonate with this audience now! https://bit.ly/3TmTyVm

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Ready to empower outcomes-driven marketing? Join Nielsen for an eye-opening webinar where we explore how #ROI can be measured and optimized at each stage of the dynamic consumer journey. Secure your spot here! #Media #mediastrategy #measurement #consumerstrategy #webinar #outcomes #marketing #optimization

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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Join us for our next KEYS webinar as we share findings from our new Ipsos Generations Report and discuss how businesses can foster genuine connections with diverse generational groups and take the right steps to prepare for tomorrow’s population realities. https://lnkd.in/g-bFnr4g

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Circana's newest report reveals that Hispanic consumers are driving 16% of total U.S. CPG growth! With 20% of the U.S. population identifying as Hispanic and 71% of national growth between 2022 and 2023 attributed to this group, it’s clear that brands and retailers need to align with their preferences and values to capture future growth opportunities. Explore the significant impact of the Hispanic population on CPG growth: https://bit.ly/4hsdvEv

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Another exciting update from Misty Muscatel Davis (she/her) on what Circana has been up to this week! #circana #marketresearch #data #wearecircana

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If you missed the Retail Media Report Card Deep Dive webinar, it's now available to watch on-demand! Watch The Mars Agency's commerce media team discuss how retail media can be leveraged to drive incremental growth for your brand and what capabilities leading retailers are bringing to the table: https://lnkd.in/gxGRYzvQ #retailmedia #webinar #retailmediareportcard

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Fascinating insights in this new blog from Circana! Some highlights: 💡People are shopping and eating differently — for reasons that don’t uniformly apply. You need to show up for different consumers in different ways. 💡Affordability and convenience matter more than ever. Price and promotions may drive traffic, but relevance wins loyalty. 💡The fight for future market share starts now. Staying relevant 365 days a year means taking a full 360-degree view of consumers, demographically and beyond.

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Morning beverages are engrained into our daily routines, and U.S. consumers always find the time to have them. Discover how beverages will impact the morning occasion over the next three years with Circana’s Future of™ Morning: https://bit.ly/4eKJ1vs

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🏢 Let's not forget about in-store retail which is still a huge part of a brands overall retail media strategy. Peter Crosby & I sat down with Jeffrey Bustos from the IAB and Michael Wessel Esq. from Kroger to talk about the latest in-store media playbook! Be sure to listen 🎧 #digitalshelf #content #retailmedia #instore #omnichannel

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