Mark Nickerson

If you are at the #MarketingProfs #B2BForum this week, make sure to stop by the Oracle Customer Experience booth to learn the latest on Oracle's #AI capabilities built into the Oracle Unity CDP and our Marketing Orchestration applications Eloqua and Responsys!

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I wrote this some time ago, but the topic came up again today. It's still (and may always be) a hot button issue because the pay-to-play mindset a) devalues analyst relations as a field and b) isn't entirely inaccurate if you also spend time and energy to properly use the access that money CAN buy. If the phrase comes up in an analyst relations context, instead of reacting like someone is taking your kid's lunch money or nodding along because you don't have the energy to argue, tell them what money can buy in analyst relations: access to the analysts covering your market, redistribution of reports that support your message, and promotion of like-minded analysts that lend their credibility to yours. Money is powerful, but what most companies are willing to pay is not enough for credible research firms to kill their business model.

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Call blocking and spam mistagging of of your outbound calls are likely annoying your customers, reducing your answer rates, harming your reputation and costing you revenue. TransUnion Caller Name Optimization (CNO) can help. Watch the full video. https://lnkd.in/e2MhG7QJ

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An important perspective on getting to integrated platforms that ultimately drive highly effective customer experiences. Looking to streamline workflows and unify your tech systems? Merkle's Daniel Knauf and other experts discuss strategies for balancing efficiency with minimal disruption in this Forbes article: https://bit.ly/3Pnzuj4

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CEO and Founder of Ogma Risk & Analytics, Matthew Komos, joined Verisk Marketing Solutions' podcast, #TheMarketingRapport, to discuss the evolving dynamics between marketing and risk management. 🎙️ Listen to the full episode and subscribe wherever you get your podcasts: https://vrsk.co/4goJ7JU #IdentityEnhancement #RiskManagement #ConsumerPrivacy

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Want to boost sales while keeping marketing costs down? What if you could predict those prospects that are most likely to convert into customers and only market to those people? Propensity modeling helps forecast customer behavior using past data. This article explains how to predict which customers will convert, churn, or unsubscribe. At ADM, we use propensity modeling to help multi-unit businesses achieve exceptional sales growth. Discover how we can transform your marketing strategy with advanced predictive techniques. Read More https://lnkd.in/gr_C9MYC #DataDrivenMarketing #PropensityModeling #PredictiveAnalytics #MarketingStrategy

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Salesforce released Einstein for Marketers and Merchants – but what is it, and how does it work? Dive into the details, from helping merchants create a storefront to designing their conversion experience, all the way through sales optimization:

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Tired of buyer’s remorse in your Martech investments? Our latest ebook, Solving the Martech Mystery: Strategies for Avoiding Buyer’s Remorse, is here to help. Discover practical tips to make smarter decisions, avoid common pitfalls and ensure your Martech stack delivers real value. 📥 Download Cella's ebook today to get started! bit.ly/3ZIzUa5

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Made for Advertising sites have had a tough year. Google has hit them twice from a rank ability perspective, and as other platforms continue to prioritize helpful, informative content, MFAs will continue to suffer unless they pivot. Check out this article from The Wall Street Journal for more information on this latest messy situation in the marketing industry. Link: https://lnkd.in/gWaudxfP

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"The real power of #AI isn’t replacing humans—it’s supercharging humans," says Merkle’s Global President Pete Stein. Read how this emerging tech is providing businesses with better insights and #CX in Forbes: https://bit.ly/3ORBxvE

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#VAR and #MSP customers are often very price conscious. So, you may have fully surrendered to the idea that you're a commoditized business. But with the right GTM perspective, can create separation, And with the right differentiated messaging, you can win on value. Message me if you want to discuss how. #valueaddedresellers #MSPs #sales

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Speaking of data ... again. This article underscores the value of having reliable, consistent data to drive systems and decisions. Then, in November, join Angela Nicloy and me at the #CHPAMarketingForum as we discuss "Delving into Data."

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Meet Agentforce, Salesforce’s #AI revolution! Unveiled at Dreamforce 2024, this suite automates tasks and delivers real-time insights—boosting productivity like never before. Learn more in the blog by Merkle's Colm Barry: https://bit.ly/3BLNi3z

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Planning is well underway for the Holidays. Here is a quick read for insightful thoughts to ensure your marketing spend delivers. #retailmarketing #customerinsight #retailleadership #marketing

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Feeling stuck with your Martech stack? You’re not alone. Cella has worked with a client facing similar challenges, helping them simplify systems, improve processes and see real results. Cella's tailored solution turned confusion into clarity and set them up for success! If you’re ready to feel confident in your Martech investments, I'm here to help. 📖 Want to learn more? Read the full case study here! bit.ly/3VlZ9MA

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