Nancy (Terzolani) Fricke

Grocery chain Hy-Vee inks deal with Grocery TV to sell in-store ads through The Trade Desk (Adweek): By Kathryn Lundstrom. Advertisers can buy in-store inventory programmatically. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across more than 5,000 retail stores across the U.S. The deal allows Hy-Vee to plug its in-store digital screens into that network. Advertisers will be […] #DOOH #digitalbillboards #digitalsignage

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Retail is not just about "experiences" in 2024—it's about connected experiences, says #RetailMediaSummit keynote Jessica Hendrix, EVP and CMO of Hy-Vee, Inc.. And that's where #retailmedia comes in—expanding the relationship between shopper and retailer to also include brand advertisers. As a regional chain, Hy-Vee has always been deeply integrated into communities, offering regional insights beyond national chains. Demonstrating the evolution of experiences, Hy-Vee has installed food courts in stores (inspired by Eataly)—Chinese, Italian, and American fare. Shoppers have shown time and again they will spend more money at a location if they connect to the experience. Capturing shopper attention is harder than ever, but delivering relevancy is about diving deeper into the shopper data—beyond demos to psychographics and behaviors. Also, kid influence is much stronger now with parent shoppers than in the past. But there are challenges in measuring relevance—what did the shopper communicate all the way to the register? Biggest trends for the next 12 months: • In-store media will become more important. • Brands/agencies will build centers of excellence to maximize their retail media spend/campaigns. • Value of 1st-party data will continue to evolve. And the big question going forward: how will AI fit more specifically into #retailmedia? How will it become integrated into our needs? Path to Purchase Institute

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"The real power of #AI isn’t replacing humans—it’s supercharging humans," says Merkle’s Global President Pete Stein. Read how this emerging tech is providing businesses with better insights and #CX in Forbes: https://bit.ly/3ORBxvE

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Brands are balancing digital marketing and direct mail to reach omnichannel customers. #integratedmarketing #marketing #multichannelmarketing #directmail https://ow.ly/ypV850Sxugx

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Are you maximizing your loyalty program to drive both customer acquisition and retention? If your program isn’t working to attract new customers, it’s only pulling half its weight. Ulta Beauty aims to do just that with its Ulta Beauty Rewards program. With over 40 million members and projections of 50 million by 2028, loyalty is a central growth lever, and Ulta is using the program to deepen engagement while attracting new customers in a highly competitive market. In a recent investor meeting, Ulta set cautious expectations for 2024, marking 2025 as a transition year. Despite major investments like Warren Buffett’s $200M stake and a collaboration with the movie Wicked, Ulta stock is down ~22% YTD, indicating that competition, particularly from Amazon’s expanding beauty category, is pressuring margins. Amazon's partnerships and Prime benefits make it an increasingly formidable rival in cosmetics. As Ulta rolls out Early Black Friday Deals, loyalty members gain exclusive benefits beyond discounts, providing an ideal opportunity to retain members and drive incremental sales. Ulta’s expansion plans for its stores and eCommerce will be critical in capturing market share. Still, the question remains: Can Ulta’s loyalty strategy sustain growth across its 600+ brands and 1,400 stores? Here are five standout loyalty benefits for members this holiday season: 1️⃣ Enhanced Points Multipliers: Ulta frequently offers bonus point multipliers during the holiday season, allowing members to earn points faster on their purchases. These promotions make it easier for shoppers to accumulate points for future discounts, turning holiday shopping into opportunities for even more savings. 2️⃣ Exclusive Gift Sets and Bundles: Ulta introduces special holiday gift sets at various price points, offering great value across categories like makeup, skincare, and fragrance. These curated sets are designed to maximize savings and are often exclusive to loyalty members, making them ideal for both gift-giving and self-care. 3️⃣ Gifts with Purchase: Ulta provides exclusive "gift with purchase" deals for loyalty members, where specific purchases come with additional items at no extra cost. These bonuses vary across product categories, adding a festive bonus to members’ holiday shopping. 4️⃣ Personalized Offers and Early Access: Platinum and Diamond members often receive early access to holiday sales and product launches, giving them the first pick on popular items before they sell out. Additionally, Ulta tailors its holiday promotions based on member preferences, ensuring relevant and personalized deals. 5️⃣ Revamped Birthday Gift Options: Although available year-round, Ulta’s birthday gifts have been revamped to offer more choices across various popular brands. Members can select from various options, adding a personalized touch to this benefit. #loyalty #rewards #marketing #retention #personalization

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With 64% of U.S. retail executives planning to launch a #RetailMedia network by the end of 2024, marketers must grasp the fundamentals. Let's start by addressing these 4 key questions to develop a winning Retail Media mindset 👉 https://bit.ly/483wxwJ ✍ by Minja Stojanov & Katarina Ciric #Mrx #Insights

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Slash your direct mail costs by leveraging the 2024 USPS Postal Discount offers - https://bit.ly/3XZrsm1 By combining these strategies with Anchor’s data quality services, you can significantly reduce costs while improving the effectiveness of your direct mail campaigns. Call today for more information 800-452-2357. #directmailcosts #postaldiscounts #datahygiene #dataquality #dataenrichment #postalappend

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It might be the day AFTER Halloween, but the rising costs of retail cash management can still get spooky. This guide to tackling hidden fees in retail cash management can help! #retailcashmanagement #conveniencestorecash #cstorecashmanagement #cstoreoperations #retailoperations #retailfinance

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Some things shouldn’t change - the way you use your data should... Data activation is the future of automotive. Fullpath ’s CDP can help  you get there. Learn more about Fullpath’s CDP here>> https://bit.ly/4flg1LS #movingon #futuredealer #itstimetomoveon

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What do car shoppers care about, and where do *you* rank in your local neighborhood in terms of consumer sentiment across multiple categories? Slow down for a second, and we'll tell you. Widewail's 2024 Voice of the Customer report is now online. Regardless of your role in Automotive: I mean, from service technicians to salespeople, to customer service, right on up to group owners - you are going to want to see this: https://lnkd.in/eqbwhw3k

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According to the latest Bellwether report, "direct marketing [which includes direct mail, email, telemarketing, door-to-door, catalogues and SMS] shines again as spring brings recovery" 🌞 #directmarketing #dtc #directtoconsumer #homeshopping

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The AI conversation in retail often gets stuck on automation, but here's what excites me: AI's potential to create intensely personal, human experiences at scale. It's not just about efficiency - it's about crafting those meaningful moments that make customers feel truly seen and understood. 🤝 Michele Fitzpatrick nails it in this Retail Today roundtable - it's about using AI to transform digital interactions into deeply personal connections. Think less 'robot efficiency' and more 'digital empathy.' This piece beautifully breaks down how retailers can harness AI to create those magic moments that turn shoppers into loyal advocates. Great read for anyone passionate about using technology to deliver intensely personal human experiences in retail. The future of retail isn't just automated - it's authentically and personally connected. 🎯 #RetailInnovation #RetailTechnology #AIinRetail #RetailStrategy #FutureOfRetail #CustomerLoyalty #AI #MarketingAutomation

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If you're a technology advisor ready to capture more AI+CX selling opportunities based on unique buyer persona needs, Telarus' latest eBook is for you! Experts Samantha Nelson and Jason Lowe guide you through winning opportunities across each stage of the customer journey!

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Planning your direct mail campaigns for CY2025? Here are new ways to save on postage costs and maximize your direct mail ROI - https://bit.ly/46EQMjx The USPS is proposing five primary promotions and two add-on/upgrade incentives for 2025 to encourage businesses to explore new ways to engage and save with direct mail. By leveraging these USPS discounts in combination with robust data services, you can significantly improve mail accuracy, deliverability, response rates, and reduce overall campaign costs. To discuss how we can help implement these strategies for your upcoming campaigns, call me at 631-306-9266. #postagecosts #directmail #uspspromotions #dataquality #datahygiene #dataenrichment #datamodeling #dataservices

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