Marcus Shen

Big announcement below! 👇 Let's talk about the current state of GP-LP affairs: 🤯Emerging VC managers have absolutely exploded over the past 5 years. 📈 At the same time, more and more data has surfaced that shows that emerging VC firms tend to outperform larger, established firms. 🤔 All of this has made it intriguing but tough for LPs to know where to direct their attention. 🛍 GPs frequently meet LPs at conferences who are window shopping but not committed to the asset class or emerging managers. 🧾 And both crews get overwhelmed by transactional convos. So Sydney Paige Thomas and I created Abundance. Abundance is a private, nomination-based retreat for active LPs and top emerging GPs to form new experiences together and build lasting relationships. Why Abundance? Abundance is knowing that there is more than enough for more than one to succeed. And a single win within a community is a win for the community itself. The journey of an emerging VC manager from 1st close to final close or Fund 1 to Fund 2 is (1) communal and (2) requires an abundant mindset. LPs look for structure and confidence to feel comfortable investing in early VC firms. Yet many of the feeds we scroll and conferences we attend reinforce inherent power dynamics and transactional thinking, which allows scarcity mindset to creep in for emerging GPs. Some of the best events I’ve attended have been intentionally non-transactional, e.g. Camp Hustle, Recast Summit, and other GPs’ AGMs. The fundraising success stories we see usually involve a community (usually of other GPs & LPs) coming together to support and open doors for the emerging GP. We designed Abundance to be an immersive gathering that fosters these connections. Starting tonight, ~100 GPs and LPs are descending upon Seattle for the inaugural Abundance retreat. This has been under wraps for months and I can’t wait to see it come to life! Thanks in advance to our awesome sponsors who were the earliest believers in this vision: Sydecar, Amazon Web Services (AWS), Gunderson Dettmer, & Zelda Ventures. And shoutout to my dad Ed Illig for logo design & Halle Kaplan-Allen being the first sponsor to say yes 🤩 Presented by The Council Capital & Symphonic Capital.

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If you’re looking for a distraction from political content this week… look no further… allow me to introduce: VC podcast content :) I was so excited to finally be on Minnie Ingersoll and TenOneTen Ventures’ LA Venture Podcast. She grew this platform massively while I was on the operating side and it was such an honor to have this be my first interview since returning to VC. Minnie and I chatted poolside in her backyard in Pasadena and covered a lot of ground: - 🚀Why I think distribution and GTM is potentially a greater early moat than product in an AI-native world - 1️⃣ Is first mover advantage still a thing?! -🕵🏽‍♂️ How I think about channel vs integrated product partnership dynamics and why most of them dont work! -💰 What is (and isn’t) exciting to me and Fika Ventures in marketplaces, supply chain, commerce enablement, and more - 🧐 Why we love investing in subject matter and domain experts at Fika more than technology experts learning new domains - 🤝 What makes our partnership and team special at Fika Ventures and how we think about working with founders - 🪢 and finally, why Pejman Nozad and I have more in common than I do with most VCs! Shout outs to friends and colleagues like Tianxiang (TX) Zhuo, John Chen, Gabriella Brignardello, Route, Michael Tam, Troy Henikoff, and more in this one. And most importantly, thanks for having me, Minnie Ingersoll!

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Eka Ventures enjoyed co-hosting a roundtable with Erevena on building brands for consumer and B2B companies We where fortunate to hear insights from scale up leaders Roxanne Nejad Iona Carter and Viktoria Tchoudakov. Thank you to Estia Ryan and Flo Bown for organising Key insights included: 1. Trust is the foundation of good brands: Viktoria Tchoudakov mentioned the value of Trustpilot to IWOCA's scale whilst Iona Carter focused on Plum Guide's "Michelin Star" inspired certification for properties 2. Organic is key: “When looking to drive organic growth through content, we focused on three themes: education for the user, demonstrating our values, and humour” – Roxanne 3. Tracking brand awareness is tough and can be expensive - but has a value to investors

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At Costanoa Ventures, we pride ourselves on identifying and supporting exceptional founders poised to create impactful, lasting change. Hona is a shining example, driven by a trio of extremely talented founders: Manny Griffiths, Joshua Christensen, and Matt McClellan. They each bring unique, differentiated expertise to the table, and Amy Cheetham and I are extremely excited to partner with them. There are approximately 450,000 law firms in the United States, with half of those firms being B2C - think personal injury, mass tort, or immigration law as opposed to BigLaw. One of the reasons we love how Hona is tackling this market is their focus on B2C law firms and product excellence - B2B firms are historically difficult to sell brand new software products into, but B2C firms are completely different buyers. Oftentimes there's just a handful of lawyers and paralegals in a partnership, and any piece of technology they can use to give them an edge would be valuable. 44% of negative Google reviews on law firms directly reference poor communication as the reason for a negative experience, and the number 1 reason for Attorney Bar complaints in the U.S. is "lack of communication". On the lawyer's side, attorneys, paralegals and legal assistants spend an average of 7.4 hours per week on unnecessary updates, redundant communication, and activities that aren't directly contributing towards getting a client's case solved. Manny and the team at Hona are working to change all of that. Hona delivers a tightly-integrated communications platform to help facilitate better communication between law firms and their clients. During legal proceedings, client communications tend to be a large resource-stressor for law firms. Clients will frequently call firms for case updates, legal explanations, or general administrative questions that tend to eat away at firm resources without providing any additional progress toward case resolution. Hona exists to ease that burden - it’s a platform that allows law firms to efficiently communicate with their clients over text, easily build customizable web pages and embed videos, and share information on case status and basic legal process education. This crucial communication processes allow attorneys to focus on their job – moving cases forward, while keeping their clients informed and educated. If you're a lawyer dealing with these problems - don't hesitate to reach out to us or the Hona team! It's a privilege to work with Hona on this journey. The company has been growing at a rapid pace, and they're delivering meaningful technology to help people get through legal proceedings in a much more fluid, transparent, and easy process. Manny, Joshua, and Matt are exceptional founders whose combined skills and dedication to continuous learning position them perfectly to lead Hona to success. They're just getting started, and we can't wait to see what they'll achieve.

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This article really resonated with me, especially the section below about founders knowing their numbers. What skill set should a founder starting a brand today have?  Drew F.: "Now, more than ever, you have to know your numbers. You have to be able to describe your unit economics, not only certainly to any prospective investor, but also to yourself because the odds that you’re going to get any capital are near zero. If you don’t know your unit economics and cash flow, you won’t have a business. The founder that knows their numbers and how to scale the business in a healthy and efficient way is the founder that will prevail." Scaling a beauty brand has never been easy, but it has gotten increasingly more difficult over the past few years. Capital efficiency and a focus on margins and profitability have also become more important for investors seeking to deploy in the category. True Beauty Ventures Cristina Nuñez Rachel Brown Beauty Independent #beautyinvesting https://lnkd.in/egBiFhPC

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DeepCast shipped a number of really cool new features recently in advance of a broad outreach push to podcast listeners. One new feature is our new Daily DeepDigest tool that sends you a concise daily email including any new episodes from the trailing 24 hours from any podcasts you Subscribe to (on DeepCast). Think daily podcast cliff notes or podcast news ticker tape, with a hint of Morning Brew various brews or PitchBook News—it's increasing information throughput when you're pressed for time. And this feature is rapidly evolving to distill other key extractions from shows you're already interested in, but also exposing you to other shows you might be unfamiliar with that also have nuggets to share—and thus increasing your aperture yet still conscious of your time. Want to go deeper on any given episode? Click the episode detail and you're off to an episode on DeepCast, where you can subsequently read a longer form distillation of that episode or go straight to the source and listen to the episode. (And podcaster friends, these pages are definitely increasing indexing and thus Google entry points to your shows!) I'm loving this feature as a user, personally. Can't wait to see what others think! #BuildingInPublic #Podcasts #AllTheWorldsInformation #HowYouWantIt

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Insightful look into bioplatform strategy, and what it takes to raise a Series A from my partner, Omri Amirav-Drory: https://lnkd.in/dFv7GbF6

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Super fun product leaders forum hosted by Workato, a Norwest Venture Partners portfolio company. Alex Hood, CPO of Asana was our special guest speaker. Since joining Asana six years ago, the company has grown from 225 to 1800 employees.  Some insights from Alex include: 1) If everyone is jointly accountable for something no one is accountable. 2) A task has a name, face, and due date. This makes you accountable unlike email where a ball can be dropped.   3) Compute costs will eventually be greater than payroll costs as everything and everyone will have a bot. 4) ChatGPT proves that #AI can produce more content, more tasks, and more to-dos. But more is not better. The magic of AI is actually when it takes away work. Scott Beechuk, Gautham Viswanathan, Bhaskar Roy, Harish Shetty, Vijay Tella, Rishi Mallik, Nam Le, Rajeev Bansal, Markus Zirn, Thomas Ream, Carter Busse, Cody Guymon, Jayesh Shah, Amlan Debnath, Natalie Fini, Monica Peotter

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Why we invested: Gratsi Wine 🍷💸 We led the seed round of Gratsi back in November of '22. At the time, they had zero distribution and their ecommerce revenue was modest. But we were blown away and ultimately decided to partner with the team for a few key reasons: 1. Metrics and efficiency: the underlying metrics of the business were unlike anything we've seen in the space. Gratsi's ability to acquire and retain customers (online and in retail) is unrivaled. 2. Potential for premium boxed wine: we remain convinced that premium boxed wine will continue to become one of the most important categories in the wine space. The volume, margin, and customer experience implications are massive. 3. Founder vision and execution: Stephen Vlahos has been executing relentlessly against his vision since day 1. As we met and got to know Stephen in the early days, it quickly became obvious to us that he would stop at nothing in his mission to build one of the most important wine companies in the world. It's been an amazing two years for Gratsi since we invested and I'm incredibly proud of what the team has accomplished. But I'm perhaps even more excited for the years to come. This team is truly just getting started. Exciting times ahead for Gratsi and the team! cc: Top Shelf Ventures Noah Slakter Jason Sherman

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I recently saw this metric from Carta’s 1Q24 VC Fund Report, which is very concerning. DPI... is nowhere to be found in earlier vintages that probably should start showing DPI. Funding early-stage projects is great, but ultimately, these venture dollars need to exit their investments and pay back their limited partners. That’s where the metric Distributed to Paid-In Capital (DPI) comes in. While managing a fund, we get interim measures during the life of the fund (e.g. IRR, MOIC), but ultimately, “you can’t eat IRR.” If you want to build a lasting venture capital organization, you need to start showing DPI for your fund. Keep in mind that this is traditional VC data from Carta, and is not strictly crypto venture. Crypto venture tends to get liquidity earlier (tokens) and things tend to go parabolic sooner (faster, more unicorns) - but I’d wager that the data here is somewhat similar for Crypto VCs… Not as much DPI as there should be from these earlier vintages. Read the full article, as well as a recap of all the crypto fundraising rounds for August, here: https://lnkd.in/g3eVJ-iF

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Here’s a question investors are often asked: When evaluating early stage companies, how much time do you spend on due diligence around future exits? It’s not surprising we hear this question a lot. Also not surprising: it’s got a wide range of answers depending on the firm. Some don’t spend much time here at all. Others make it a point to put meaningful time in as part of their process. Our current thinking: take the time to do the work on public market comps. At Alpaca VC, we spend significant time understanding how public market investors will  realistically value a business based on margin profile, product, business model & TAM. In short, we want to know: how will this company be valued at scale when we get taken out? Yes, we can acknowledge that the journey toward exit is a windy road and that there may be pivots along the way, but there are still public market companies that have a business model similar to the early stage company you're evaluating. And you can always look at gross profit multiples if you think the margin profile will change over time. So we still do the work on the comps. Quantitative metrics we look at when making the comparison to public market comps include EBITDA multiple, revenue multiple, Gross Profit multiple or all of the above. As part of this process, it’s also important to factor in the public market company’s year-over-year revenue growth as this will also significantly impact the multiple it trades at. Simple example: if you have two public market companies with similar business models and similar margin profiles, but one's growing 100% year over year, and one's growing 50% year over year, then obviously the DCF (discounted cash flow) analysis is going to spit out a very different valuation for the one that's growing faster. Why this matters: When you take all of that information into account as you evaluate an early stage business, you can begin to create a realistic picture of how this company will be valued in the public markets at exit - or how an acquirer will value the company for an acquisition. Strategic acquirers may, of course, pay a premium, but we won’t underwrite for that. This allows us, for example, to form conviction around valuation based on revenue and gross profit predictions. If we think they can do $100M of revenue five years from now, we use this diligence process to form a thesis about whether the characteristics above (product, margin, business model, etc.) will cause the company to be valued at $200M vs. $500M vs. $1B at exit. Curious how other early stage investors think about underwriting an exit and how much time they’re spending on public market comps even though these companies are in their infancy.

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What do you do when a radical new technology puts your main product right in the crosshairs of disruption? Listen to David Okuniev — co-founder of Typeform | Ask awesomely — discuss the challenges of innovation within existing structures. David shared a game-changing insight: Radical innovation is really, really difficult to do inside your own product. He emphasized the need to break free from the constraints of familiarity and embrace change from outside the box. Henrik Werdelin and I have both seen our fair share of this in our respective careers. What struck us most was how David leveraged structure to overcome the innovator’s dilemma. By creating a culture of experimentation and providing space for bold ideas, he propelled Typeform beyond incremental improvements. What other hacks have you seen or employed to help your organization overcome the innovator’s dilemma? Share your stories below! 👇 And if you want to dive deeper into our conversation, click the link in the comments to catch the full podcast episode!

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Insightful breakdown from my great Partner Omri Amirav-Drory on the simple factors that really separate the top 1% of investors from the rest, and how more operators should become investors! https://lnkd.in/gEiZdT2h

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At Forum we look at thousands of deals each year across our Accelerator and Pre-Seed funds but only end up investing in a little over 1% of those startups.  As an early stage VC, I am in the business of saying no to nearly every startup I meet, and while there is nuanced rationale for many of the startups I pass on, a vast majority of businesses that don’t meet the qualification to get funded typically fall into one of two buckets. ▪ First time founders have a tendency to go out to market too early to raise pre-seed capital ▪   I’m sure most founders have heard some iteration of this from VCs that ultimately pass on their business.  In some cases it's a blanket excuse covering up for other pass reasons- perhaps a VC doesn’t believe in a team or isn’t bullish on the market opportunity - but in many cases founders simply haven't proven enough to the market to warrant an investment. I meet many teams with an articulate vision for the product that they want to build, but they either haven't performed enough customer discovery to prove demand for their initial wedge product, or need to raise pre-seed capital to build out an MVP.  In those cases, pre-seed investors are unwilling to underwrite those risks.  To be default fundable, teams need to be able to keep costs low, perform extensive customer discovery, and ship some version of an early product - pilots and early paid customers are key. A huge piece of this is having founding engineering talent on the team. ▪Not every startup is a venture opportunity ▪ By definition, a venture backed business is solving a problem within a market opportunity so massive and so desperately needed, that its growth rate is off the charts.   It spreads like a weed, absorbing almost unlimited amounts of capital to fulfill demand within its customer base.   Each year there are maybe 20 companies launched that ultimately have venture scale outcomes. The bar to reach this rarified air is unfathomably high and the reality is the vast majority of founders simply aren’t building for opportunities that have the potential to be one of these generational companies. Many startup founders view VC as the only viable option for capitalizing their business, but not every great business is a venture business, and most successful founders never take VC dollars.  In order to reach an IPO/acquisition large enough to generate venture returns, a startup needs a credible path to $100s of millions in revenue. This is the standard by which early stage opportunities are evaluated. The flip side to this, and I share this feedback often with founders I meet that are building interesting business in non venture markets, if you are able to scale to $10- $20M in revenue that can be a massively successful outcome for a founder.  There are investors who focus on these type outcomes, namely lower middle market PE shops, and the typical path to those deals is a bootstrapped business or a friends/family capital raise.

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Markets talk. We listen. We've from heard from capital allocators (#VC, #PrivateEquity, #FamilyOffices....even #VentureStudios, #Incubators and #Accelerators) that due diligence is a bottleneck to deal flow. It's time-consuming, expensive and often, subjective. We've launched #VentureIQ by the 9point8 Collective to directly address this problem. VentureIQ is an AI-enabled diligence solution that provides rapid scale diligence reports with exceptional fidelity and demonstrable cost efficiency - all within a single business day. We're in our soft launch, now. So, if you want to gain back valuable time and expose the long tail of deal flow diligence, shoot me a DM or visit VentureIQ.ai.

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Hey folks, I think you might be aware that what we're building at DeepCast includes a podcast discovery and exploration platform for listeners at www.deepcast.fm. We also recently unveiled www.deepcast.pro -- a promotions, marketing, and monetization platform for podcasters (and folks like networks and agencies who support them). "You make the shows, let us help you with what comes after." Shows claimed and processed via DeepCast Pro are also published for listener consumption on DeepCast. High value all around! If you're a podcaster, claim your show at www.deepcast.pro to get started. Free speaker-labeled transcripts for all your episodes as well as generated insights for each (key takeaways, quotes, topic & keyword sets, summaries, and more) plus many more features—and growing daily! We're shipping fast over here! (Thanks to Rachel Perez Hosna Qasmei Kim Burgaard Benjamin Moon Rachel Magana Hari Ramachandran!)

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NY friends! Please come see me at Tech Day on my panel discussing the future of the NY tech ecosystem and what I hope to bring to it!

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