Michael Saad

Is Your Google Ads Account a Hot Mess? 🚀 New "Slice & Dice Ecom" Episode: The Best Way To Structure Your Google Ads Account This week, we're tackling the make-or-break aspect of Google Ads success: account structure. We'll show you: - The blueprint for a high-converting account - Why structure matters - Branded vs. non-branded keywords strategy - Budget optimization tricks - Retargeting structures that work Whether you're an ecom rookie or veteran, this episode is your fast track to mastering your Google Ads account structure. Tune in now and turn your ad chaos into conversion gold. #SliceAndDiceEcom https://lnkd.in/eQcUj-n6

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Looking to research competitor's Google Ads? In this guide you'll learn how to find their best ads, and reverse engineer their strategy 👇 Regardless of if your budget is as low as $10/day or $10,000/day. The same process applies. https://lnkd.in/dGJV7MYA 𝗣.𝗦. For the advanced advertisers reading this check out the manual keyword classification step in the article.

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When done right, pay-per-click advertising can be a very effective technique for accomplishing business goals, whether for small or large businesses. It complements your search engine optimization effort and should be part of your social media marketing strategy. It allows you to set a pre-defined monthly ad spend budget and track how those marketing dollars deliver results.  If you’re wondering where to begin or how to improve your existing campaigns, we have reviewed such digital agencies, along with their range of services and notable clients. #digitalmarketing #marketingagencies #ppcagencies https://lnkd.in/gqxeu4Gd

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We spend a ton of hours learning to use Google Ads effectively. Here's everything we've learned distilled into 11 tweetable summaries (that you can start applying today): 1. Understand your audience. 2. Use targeted keywords. 3. Optimize ad copy. 4. Monitor performance. 5. Adjust bids. 6. Utilize ad extensions. 7. Test ad variations. 8. Focus on Quality Score. 9. Leverage remarketing. 10. Analyze data. 11. Continuously improve. #GoogleAds #DigitalMarketing

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Ads don’t lie...but they also don’t tell the whole truth. 🤐 Not all of the clicks you paid for are making it to your site. Sure, Meta and Google might show big numbers, but when you check GA4 and look into behavior analytics (like Mouseflow 😉), the real count tells a different story. Eduardo "Eddie" Casado shares an equation you’ll want to keep an eye on—and he calls it SPILLAGE. #Ads #conversion #CRO #marketer #marketing #advertisement

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Want to get the most out of your Google Ads campaigns? Our latest blog dives deep into Performance Max – the all-in-one campaign type that’s maximizing reach and conversions for businesses like yours. Discover how it works, best practices, and why it could be a game-changer for your business strategy. Don’t miss out on insights that could drive growth and results. 🌟 👉 Read the full blog now and unlock new possibilities for your brand! #GoogleAds #PerformanceMax #BusinessGrowth #DigitalMarketing https://lnkd.in/gSVfZFcj

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Struggling to figure out what’s driving conversions on your site? 🧐 Our GA4 Agony Aunt has you covered! In this week’s column, she explains how to set up a clear funnel, track key steps like product view > add to bag > purchase, and uncover what’s leading to conversions. Learn how to troubleshoot your funnel and understand your customer journey better! Read it now 👉 https://lnkd.in/dMbkjH9h #ga4 #analytics

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All aboard the attribution train because Chapter 3 is steam-rolling your way 🚆 Chapter 3 of the Fairing Attribution Academy dives deep into the channels you plough your hard-earned money into: Podcasts, Paid Media, TV, and Direct Mail. How does attribution truly work on those platforms? As we kick things off with Podcasts, we have articles from industry experts from ADOPTER Media, A Podcast Advertising Agency and Podscribe who'll guide you through the basics and details of all things podcast attribution related.

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Programmatic is problematic---> Precision targeted, cost efficiency, real-time optimization? What well-raised marketer wouldn’t hitch their wagon to that runaway train of goodness? Find out here: https://lnkd.in/enva2NVf #marketingtips #marketingagency #integratedmarketing #aimhigher

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B2B advertising is a major revenue driver—but only if you know how to make it work for you. Without the right strategies, platforms like Google, LinkedIn, and Meta can feel like they're built to drain your budget, not boost your ROI. In this Empower 2024 session, Ken Lempit, President and Chief Business Builder at Austin Lawrence Group, broke down the BS around B2B advertising and reveal a holistic approach to getting your ad spend back on track. What you’ll learn: - How to leverage ABX (Account-Based Experience) to fine-tune your ad strategy. - Secrets to refining targeting, sharpening ad copy, and choosing the right platforms. - Real strategies to make your ad budget work smarter, not harder. Watch the replay for a roadmap to better demand generation. 👉 https://hubs.ly/Q02SMqg50 #advertising #b2b #demandgeneration #empower2024

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Pay-per-click (PPC) advertising is a smart way to reach your customers right when they’re searching for what you offer. Imagine your ad popping up at the top of search results. That’s visibility! It can bring more foot traffic to your store and increase online sales. Some key benefits of PPC marketing include: ✔ Instant visibility ✔ Targeted traffic ✔ Budget control ✔ Measurable results ✔ Flexibility to adjust ✔ Local reach ✔ Quick setup ✔ Brand awareness ✔ Competition analysis ✔ Remarketing options So, if you haven’t tried PPC yet, we highly recommend giving it a shot. You might be surprised by the results. Learn more about our PPC services here: https://lnkd.in/g7veDQE2 #PPC #payperclick #PPCadvertising #PPCmanagement #2020VisionDigital

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Who's ready to crush their Q4 goals? 📣 Join us for the Ultimate Google Ads Q4 Readiness Webinar on Sept 24th at 10 AM PDT and get expert tips to make this your most profitable season yet. What’s in it for you? ✅ Optimize Performance Max for max visibility ✅ Smart bidding strategies to boost ROI ✅ Learn the latest Google tools for peak performance Our pros, Alex Ioch (Google Ads AI lead) and Areen Mayelan (Hawke's VP of Media & Strategy) will break it all down for you! Save your spot with the link in the comments 💙

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Want to stay ahead of your competitors in the digital advertising space? A thorough competitive PPC analysis can be the key to unlocking more efficient ad strategies and better results. Learn how to uncover insights from your competitors' campaigns, optimize your bidding strategy, and improve your ad performance. Ready to outsmart the competition? Dive into our blog for actionable tips! #PPCStrategy #DigitalMarketing #CompetitiveAnalysis #MarketingTips

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