Mike Black

Does your business struggle to access the right audiences when conducting market research, especially when your audiences are niche? Steps to Success: 5 Ways to Find Niche Audiences explores how to access the audiences you need with Cint. https://ow.ly/qMZA50Sin8J

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Start 2025 a step ahead by curating existing data into insights to guide your projects. Let us know if we can help! Robyn Clayton

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Is your intent data strategy truly giving you a competitive edge? Our new eBook, "The Deprecation of Third-Party Intent," explores the limitations of common data sources and the necessity of diversifying your approach. Discover how to move beyond false positives and bidstream issues to gain actionable insights. #B2BMarketing #IntentData #CompetitiveAdvantage

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Insights without actionability is such a waste. Large CPG clients spend up to $5 MM/year or more to better understand purchase behavior - yet they're unable to easily convert that data for use in activation strategies. Worse than that, the teams paying for the data and "insights" are disconnected from the teams responsible for activation. This "insights" data is also unavailable for measurement like sales lift or MTA. Frequently, the analytics team is in another silo, too. They're stuck - unable or afraid to invest in alternatives because they're still trying to unlock value out of incumbent CPG data vendors after 2-3 years. This Thanksgiving, I am grateful to work for Scanbuy, a company that can help break down those barriers, provides affordable, scalable data, along with the flexibility to support numerous use cases in CPG digital marketing. Even for CTV. I'm thankful, also, for CPG clients who recognize what we have is different, and we're here to help. More to come after the holiday weekend. Enjoy your football and turkey! #cpgmarketing #adtech #purchasedata #analytics #multitouchattribution #ctv

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What does it take to win in #CPG? Circana’s CPG Growth Leaders report measures the omnichannel performance of more than 600 consumer packaged goods companies with sales greater than $100 million. 🚀 Get a copy of the 2023 U.S. CPG Growth Leaders report here 👉https://lnkd.in/g4BBBMfE

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Virtual assistants should resonate with your target audience, build trust, and deliver exceptional customer experiences. Check out highlights from a recent Ipsos study on AI vs human support in this @Retail Today article featuring @Stephanie Bannos-Ryback: https://lnkd.in/eWzqPArC #Ipsos #CustomerExperience #AI

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A compelling argument for the importance of experiments and the use of Bayesian modeling. The objection/notion of isolated, walled garden experiments is slowly becoming obsolete. As advertisers increasingly leverage open-source or proprietary geo/user-based experimentation on their own internal metrics, the need for incrementality testing as the gold standard for establishing media causality becomes undeniable. Incorporating experimental data into a Bayesian framework should enable more accurate and actionable insights in this regard.

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🌟 Last Chance to Register: Emerge Smarter Webinar is Tomorrow! Are you ready to deepen your understanding of how shopper segmentation can enhance your brand strategy? There's still time to sign up for C+R Research's Emerge Smarter webinar! Join us tomorrow to hear more about specific shopper segments from Lily Birmingham, Elizabeth Lohse, and Lindsay Schachinger. Kathleen Blum (VP of Shopper Insights) will take you through our new proprietary Shopper Segmentation in the food, beverage, and household categories. Don't miss this opportunity to learn about: 🌟 The essential distinctions between shopper and consumer segmentation. 🌟 Diverse shopper profiles, their mindsets, preferences, and what drives them. 🌟 How our innovative typing tool can enhance your marketing and product strategies. Register Now! p.s. Can’t make it? No worries – register anyway, and you will receive an email with a link to the recording to watch or share with colleagues. 

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The Forrester B2B Marketing and Sales Data Strategy Model and Process have been redesigned to better meet the demands of B2B #DataQuality improvement while your business remains in motion. Changing the tires on a moving car...and other impossible things.

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Why is video the future of #B2B marketing? 📈 Merkle's Sonya Hand and other execs reveal how video is helping brands break through the noise and connect with decision-makers in new ways. Explore the full discussion in The Drum: https://bit.ly/3XdzgPf

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Read the full article here: https://lnkd.in/gTy3wwum Brendan Light shares how virtual simulations allow shopper marketers to continuously present the optimal shopping experience and drive purchasing decisions in Retail Today’s Executive Roundtable.   Interested in learning more about Ipsos’ Virtual Experience capabilities? Let’s connect!   #IpsosVirtualExperience #ShopperInsights #Ipsos #Retail #Loyalty

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Join us for our next KEYS webinar as we share findings from our new Ipsos Generations Report and discuss how businesses can foster genuine connections with diverse generational groups and take the right steps to prepare for tomorrow’s population realities. https://lnkd.in/g-bFnr4g

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What sets top marketing leaders apart? Merkle's infographic uncovers how Perceptive CMOs align their strategies with consumer expectations. Explore key insights from our CMO Navigator Report and see where leaders and consumers agree on the future of CX: https://bit.ly/4j2MYhO

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Actable recently published our "Buyer's Guide to Composable CDPs," now available for download at CDP Institute. Succinct, practical advice and guidance for anyone contemplating a composable approach to customer data enablement. Link to the guide below.. #customerdataplatform #composablecdp #composablearchitecture

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Ever wonder why some brands can charge a premium while others get commoditized? Our new Blueprint for Brand Growth report sheds light on just that. Our analysis of 6.5 billion attitudinal and shopper data points found that brands that reach “meaningfully different” status, addressing a spectrum of practical and emotional needs in unique ways that competitors don't, have much greater pricing power, higher brand equity and much faster growth. Learn more about how brands can extend their identity and become more differentiated in this @MediaPost article: https://lnkd.in/gHRSmHgw

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