Michelle Heffernan

Grocery chain Hy-Vee inks deal with Grocery TV to sell in-store ads through The Trade Desk (Adweek): By Kathryn Lundstrom. Advertisers can buy in-store inventory programmatically. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across more than 5,000 retail stores across the U.S. The deal allows Hy-Vee to plug its in-store digital screens into that network. Advertisers will be […] #DOOH #digitalbillboards #digitalsignage

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Innovation plus fundamentals equals success. That’s one of the lessons brands can learn from Dunkin’s Hall of Fame-worthy OOH strategy.

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Made a list. Checked it twice. Had a beer. Just another Brand Federation Beer and Brands end-of-year Naughty and Nice list. Check out the video below and let us know what you think! Happy holidays! Kelly O'Keefe #brandstrategy #marketingstrategy #branding #marketing #beerandbrands

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Whataburger’s digital marketing push for their "Whataburger's Spicy Chicken Sandwich" campaign shows how powerful a well-executed campaign can be. By using Twitter and Instagram to create viral moments and engage directly with fans, they’ve solidified their brand’s presence nationwide. Whataburger 📊 Winning Strategies: - Leveraging trending topics and hashtags - User-generated content campaigns - Direct and witty engagement with customers This level of success isn’t accidental – it’s the result of meticulous planning and expert execution. At Innovate Social Media, we know how to build your brand’s story in the digital landscape. https://lnkd.in/eHcWcRF #BusinessOwner #SmallBusiness #LegacyBusiness #FranchiseRestaurant #Whataburger #DigitalMediaMarketing #Texas

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This is a worthwhile watch, great overview and discussion on how important designing with purpose is and the impact it can have on driving your business forward.

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Cyber 5, the sales window from Thanksgiving to Cyber Monday, has become critically important to holiday-season success for many brands. And with more than 200 million U.S. consumers spending $38 billion during Cyber 5 in 2023, it’s vital for brands to win both online and offline. In our latest report, The Mars Agency's Ecommerce team presents 10 steps for optimizing retail media and omnichannel activation during this critical holiday sales window. Download your copy here 👇

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Best Practices for Integrating a Fractional CMO https://lnkd.in/exrtMhMf . #fractionalcmo #bostondigitalmarketing #brickmarketing #nickstamoulis

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Foodservice marketers: check out our free e-book with the 10 essential tips specific for the challenges you face.

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Fantastic insights from Jennifer Gibbs on the importance of brand consistency for franchisees! 🌟 At Ansira, we're proud to provide technology solutions that streamline local marketing efforts while ensuring alignment with the enterprise brand. Check out the article in QSR Magazine to learn more about how we can help your business achieve success. #BrandConsistency #MarTech #QSR

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ICYMI: In-store retail media spend will grow to $1 billion in 2028 but will not reach 1% of total retail media spend (EMarketer): In-store retail media ad spend will reach $1.06 billion by 2028, accounting for 0.8% of all retail media spend, according to our March 2024 forecast. Beyond the chart: In-store retail media’s growth is the result of a growing number of screens at retailers. Almost all (99.3%) of retail media ad dollars will be put toward […] #DOOH #digitalbillboards #digitalsignage

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As summer comes to a close, typically the market sees a boost in seasonal hiring heading into Q4 as businesses gear up for year-end initiatives. Watch our latest Labor Market Minute to get quick takeaways to help you prepare for what's next. #JobsReport #RobertHalf

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As I wrap up my first week at Quad, I can’t help but feel incredibly inspired by the experience so far. The tremendous talent within this organization and its true people-first approach to everything—from strategy to execution—has me so pumped and proud to work with such a phenomenal team. Starting a new chapter in your career can be daunting. Change is rarely easy, and it often comes with uncertainty. But it’s also an opportunity to grow, shift your perspective, and reignite your passion for what you do. Quad’s recent work in bold client branding at our agencies, Betty and Favorite Child, exemplifies why I’m so excited to be here. It’s a testament to the company’s commitment to innovation and delivering value in meaningful, transformative ways. If you’re considering a career pivot or find yourself at a crossroads, take a leap. The right move can change not just your work but your outlook on what’s possible. Here’s to taking chances and finding inspiration along the way. https://lnkd.in/dk-c8SAG

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Let’s Plan for Success in 2025! At Effective Marketing Solutions, we’re gearing up for an exciting year ahead—and we’re inviting new and disruptor brands at Publix to join us in creating impactful shopper marketing partnerships for 2025. Here’s what our Partnership Planning Calendar offers: Innovative Shopper Marketing Opportunities tailored specifically for Publix shoppers. Strategic Collaborations to elevate your brand’s visibility and drive sales. Access to Themed Platforms and Activations that align seamlessly with your brand’s objectives. As you map out your 2025 plans, let’s connect to explore how our proven strategies and partnerships can help your brand stand out in a competitive market. Whether your goal is to build awareness, engage shoppers, or amplify your retail presence, we’re here to bring your vision to life. Ready to explore opportunities? Let’s chat about how we can support your brand at Publix! #ShopperMarketing #BrandPartnerships #2025Planning #CPG

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Are you maximizing your loyalty program to drive both customer acquisition and retention? If your program isn’t working to attract new customers, it’s only pulling half its weight. Ulta Beauty aims to do just that with its Ulta Beauty Rewards program. With over 40 million members and projections of 50 million by 2028, loyalty is a central growth lever, and Ulta is using the program to deepen engagement while attracting new customers in a highly competitive market. In a recent investor meeting, Ulta set cautious expectations for 2024, marking 2025 as a transition year. Despite major investments like Warren Buffett’s $200M stake and a collaboration with the movie Wicked, Ulta stock is down ~22% YTD, indicating that competition, particularly from Amazon’s expanding beauty category, is pressuring margins. Amazon's partnerships and Prime benefits make it an increasingly formidable rival in cosmetics. As Ulta rolls out Early Black Friday Deals, loyalty members gain exclusive benefits beyond discounts, providing an ideal opportunity to retain members and drive incremental sales. Ulta’s expansion plans for its stores and eCommerce will be critical in capturing market share. Still, the question remains: Can Ulta’s loyalty strategy sustain growth across its 600+ brands and 1,400 stores? Here are five standout loyalty benefits for members this holiday season: 1️⃣ Enhanced Points Multipliers: Ulta frequently offers bonus point multipliers during the holiday season, allowing members to earn points faster on their purchases. These promotions make it easier for shoppers to accumulate points for future discounts, turning holiday shopping into opportunities for even more savings. 2️⃣ Exclusive Gift Sets and Bundles: Ulta introduces special holiday gift sets at various price points, offering great value across categories like makeup, skincare, and fragrance. These curated sets are designed to maximize savings and are often exclusive to loyalty members, making them ideal for both gift-giving and self-care. 3️⃣ Gifts with Purchase: Ulta provides exclusive "gift with purchase" deals for loyalty members, where specific purchases come with additional items at no extra cost. These bonuses vary across product categories, adding a festive bonus to members’ holiday shopping. 4️⃣ Personalized Offers and Early Access: Platinum and Diamond members often receive early access to holiday sales and product launches, giving them the first pick on popular items before they sell out. Additionally, Ulta tailors its holiday promotions based on member preferences, ensuring relevant and personalized deals. 5️⃣ Revamped Birthday Gift Options: Although available year-round, Ulta’s birthday gifts have been revamped to offer more choices across various popular brands. Members can select from various options, adding a personalized touch to this benefit. #loyalty #rewards #marketing #retention #personalization

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Cultural moments matter. They build lasting, emotional bonds with audiences. So how can brands turn these fan-first moments into lasting connections that drive loyalty? A new Penske Media Corporation study shows how marketers can effectively capitalize on pop culture experiences to build a sense of community, essential for deepening engagement. Read the full details here: https://lnkd.in/gDGBv95P

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🎯 Fact: 43% of consumers associate red with passion. 💡 Insight: At Valpak, we’re 100% passionate about precision targeting to help businesses reach the right audience at the right time for optimal results. 📈 Market Data: Direct mail response rates are 9x higher than email, making it one of the most effective channels for customer engagement. (Source: DMA) If you’re ready to drive impact for your business, let’s talk about how Valpak can deliver results: https://bit.ly/4eLSyT0 #Clipp #Valpak #audiencetargeting #advertising #B2B #marketing

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