Michael Strachan

Not all of the accounts on your ABM list are in market to buy at one time. Taking a Branded Demand approach to ABM marketing will help you identify which accounts are in market now and which you need to continue to nurture until there is a need. Read more about LeadIQ's success below. Feel free to DM me for more information on this approach.

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Happy Holiday's! We all know Q4 is showing some challenges. Lower occupancy, concessions and VERY involved ownership groups. Please remember Rent provides solutions that are not one size fits all. RentSearch. can keep your prospect list warm by precisely targeting actively-searching renters looking for their next place. How? First-party audience data that targets renters actively searching for their next home. Reach out so I can tell you more about how RentSearch can keep your click-through and occupancy rates high & differentiate on the power of first party data. #MultifamilyMarketing #ApartmentMarketing #OnePlatformEndlessPossibilities #Redfin #Rent #Truemarketingpartners

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Join our upcoming webinar with Unbounce's VP of Growth Marketing, Alex Nazarevich, and CEO of PixelFolk, Prash B., to learn how leveraging landing page CRO strategies can uncover every opportunity to experiment and optimize from click to conversion. ⚡️ 🗓️ When: May 8, 2024 @ 12:00PM EDT 💡 What: Advanced CRO strategies to help you improve ROI and ROAS on paid media 🔊 Speakers: Alex Nazarevich and Prash Brooks 👤Who should attend: For advanced marketers looking to sharpen their CRO skills Register link in the comments!

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Want to stay ahead of media trends? Sam Bloom, Head of Partnerships at PMG, discusses how Nielsen ONE is helping agencies spot future trends. How can this help your business? Let’s dive deeper! DM me to discuss and unlock your agency’s potential. https://bit.ly/4eoHCKD

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Learn how to decode the differences between Google Analytics and affiliate platform reporting to enhance your marketing insights and ROI. Check out this insightful article from Partnerize: https://okt.to/l5Xim7 Partnerize

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I have access to historical CRM data, Sales Nav, ZoomInfo/Cognism, G2. But sadly, there's no playbook on "How to Build a List". 🚨 There are 100s of unknown ways to build a list of prospects. And we're not talking about the tool-based "database" approach. → lead scoring rules → how to classify accounts in tier 1, 2, 3 → purview of all the sources at one place There are a lot of unknown factors to loop in when building a list. When you're heading marketing or sales for a B2B SaaS, don't ask your team to jump into a new experiment. Ask questions. Conduct a lot of smaller experiments. Before asking your team to execute - it's important YOU learn it first. The basics. There's no SOP that can train you on creativity. Prospecting has a learning curve to it. But once you get your hands dirty, you're 50% done. ----------- Inspired by our last peer chat in Clay Bangalore Club, I'm running a series on List Building in November. 📍 If you're actively building lists with a new approach, I'd love for you to teach us too! What are your "out-of-the box" ways to get this done?

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Frequently, objections can arise when you tell a brand you'll be connecting directly to their internal data sources, instead of creating a duplicate copy like you do in all other ESP's / CDP's. Common objections are: "My data isn't ready" or "I don't want to be that reliant on my Data Warehouse", The below article addresses a lot of these common concerns, and why most are not a reality https://lnkd.in/eqmKbXx2

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Are you relying too heavily on third-party intent data? Our eBook, "The Deprecation of Third-Party Intent," uncovers the limitations of shared data sources and the benefits of diversifying your intent data strategy. Gain insights on avoiding false positives and overcoming bidstream blues. #DataStrategy #B2BMarketing #IntentData

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“Imagine trying to cook a gourmet meal with spoiled ingredients” Michele Nieberding 🚀 nailed it here. This isn’t rocket science. Clean, consistent, & reilable data fuels better business decisions. Marketing leaders, replacing your ESP is not going to make your data problems disappear. How do I get started? “Investing in a modern data collection tool can help achieve that data maturity”. If you want to get the best end product when you’re cooking up that gourment meal, you must start at the source. With top quality ingredients.

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How did ZoomInfo Copilot help Account Manager Dave Howell close a $195,000 deal? 🤔 From surfacing insights about customer sentiment and product interest to identifying a C-level decision-maker who helped seal the deal, Copilot empowered Dave with everything he needed to win his client's business. Watch the full story below. ⬇️ #ZoomInfoCopilot

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Join Forrester & Madison Logic for a 2025 B2B Marketing Trends Webinar on January 22nd. Learn about: ➡️ Generational Buying Behavior Shifts ➡️ Role Enhancements in Gen AI & Hyper-Personalization ➡️ Acceleration & Adoption of next-gen ABM strategies Register here: https://lnkd.in/gUZUUekp #B2BMarketing #ABM #MarketingTrends #DemandGen

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Don't miss out on the insights from our next gen GTM workshop with Reltio! Learn how they achieved remarkable results in just 60 days – a 20% increase in sales pipeline and 24% boost in pipeline velocity: https://okt.to/Gnia3L

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To all SDRs or anyone entering B2B sales, read this post to avoid falling into common traps. 1. The most successful AEs I have met were the best SDRs. 2. SDRs who didn’t excel in the role and are now AEs are still struggling to generate their own pipeline. 3. AEs who skipped the SDR role, often due to an MBA or strong interview skills, fear switching jobs and roles without inbound leads. They’ve never faced the grind of building a pipeline from scratch, filled with rejections. 4. AEs who have never been an SDR majorly rely on their SDRs or Inbound leads from marketing to help them build pipeline and if any Quarter they don't get inbound or enough meetings from SDRs they sh** in their pants. 5. When these AEs become managers, they often question their team—"Where are the numbers?" or "Why isn’t there a pipeline?"—instead of guiding them on building it. Lacking experience in pipeline generation, they fail to lead by example and eventually lose the respect of their team. Learn the art and science of being an SDR and excel at this job at any cost, you will never have to look back or depend on anyone for pipeline EVER. Prospecting and Generating Pipelines is fundamental to Sales whether you are an SDR, AE, Sr Manager, or VP if you don't know how to do OUTBOUND you will continuously live a sales life of fear and anxiety. So SDRs ask yourselves do you want to be such AE and Managers in the future who depend on others to determine their performance and faith or would you like to own your job? #sales #prospecting #outbound #pipeline #sdr #ae #b2b #saas

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The paradox of B2B personalization: While 80% of business buyers expect personalized experiences, only 20% of B2B companies deliver them effectively. Here's what the leaders are doing differently: - They focus on account-level behavior patterns - Leverage intent data - Customize content across the entire buying committee. It's not easy, but not as hard as you probably convinced yourself it is. What's holding your organization back from delivering truly personalized experiences?

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Our VP of Solutions, Kyle Malone, shares his perspective on the latest twist in Google’s cookie deprecation saga. Curious about why Google decided to keep third-party cookies in Chrome? 🤔 Want to understand the impact on our industry and what it means for the future of digital advertising? 📈 Head over to our blog now to learn more about the evolving landscape of ad tech and consumer privacy. #thirdpartycookies #consumerprivacy #advertising

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